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Public Relations Jobs in Boca Raton, FL (NOW HIRING)

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Public Relations information

See Boca Raton, FL salary details

$32.7K

$79.4K

$127.2K

How much do public relations jobs pay per year?

As of Aug 8, 2026, the average yearly pay for public relations in Boca Raton, FL is $79,358.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,700.00 and $92,500.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations vs Marketing Coordinator?

AspectPublic RelationsMarketing Coordinator
Primary FocusManaging company reputation and media relationsPromoting products/services and sales campaigns
Required SkillsMedia communication, writing, crisis managementAdvertising, market research, campaign planning
Work EnvironmentMedia outlets, PR agencies, corporate communicationsMarketing departments, advertising agencies
Common CertificationsPRSA, APR certificationDigital marketing certifications, Google Analytics

Public Relations and Marketing Coordinators often collaborate but focus on different goals. PR emphasizes reputation management and media relations, while Marketing Coordinators concentrate on promoting products and driving sales. Both roles require strong communication skills and may share some certifications, but their daily tasks and objectives differ significantly.

What is public relations?

Public relations (PR) is the practice of managing and shaping the public image and reputation of an individual, company, or organization. PR professionals use various communication strategies to build positive relationships with the media, customers, employees, and the general public. Their work often involves writing press releases, organizing events, handling crisis communications, and monitoring public opinion. The goal of public relations is to generate positive publicity and maintain a favorable public perception.

What are some common challenges faced by public relations professionals, and how can they be managed effectively?

Public Relations professionals often encounter challenges such as managing crisis communications, balancing multiple client or stakeholder expectations, and staying ahead of rapidly evolving media landscapes. To manage these effectively, strong organizational skills, adaptability, and clear communication are essential. Building solid relationships with media contacts and proactively developing crisis response plans can help PR professionals navigate high-pressure situations and maintain a positive public image for their organization or clients.

What is public relations?

Public relations, as the name implies, is anything having to do with a company’s or individual’s public facing image or brand. PR can relate to publicity in writing, print, social media, or other platforms. In today’s world, information moves very quickly, so most larger companies have a PR person or department to handle day to day branding and messaging, as well as special events and crisis response.

What are the key skills and qualifications needed to thrive as a public relations professional, and why are they important?

To thrive as a Public Relations professional, you need strong written and verbal communication skills, media relations expertise, and typically a degree in communications, PR, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is usually expected. Creativity, adaptability, and relationship-building are standout soft skills in this role. These competencies are crucial for crafting effective messages, managing brand reputation, and fostering positive stakeholder engagement.

Do people in public relations get paid well?

Public relations professionals can earn a competitive salary, with median pay often above the national average for all occupations. Salaries vary based on experience, location, and the size of the organization, and many PR roles require strong communication skills and familiarity with media tools.

What does a job in public relations do?

A job in public relations involves managing an organization’s reputation by communicating with the public, media, and stakeholders. PR professionals create press releases, handle media inquiries, develop communication strategies, and often use tools like social media to promote positive image and address issues. Strong writing, interpersonal skills, and media knowledge are essential in this role.

What types of jobs are in public relations?

Public relations offers a variety of roles including PR specialist, media relations manager, communications coordinator, corporate communications director, and social media manager. These jobs typically involve crafting press releases, managing media contacts, and developing communication strategies, often requiring strong writing, interpersonal skills, and familiarity with media tools.
More about Public Relations jobs
What are the most commonly searched types of Public Relations jobs in Boca Raton, FL? The most popular types of Public Relations jobs in Boca Raton, FL are:
What are popular job titles related to Public Relations jobs in Boca Raton, FL? For Public Relations jobs in Boca Raton, FL, the most frequently searched job titles are:
What job categories do people searching Public Relations jobs in Boca Raton, FL look for? The top searched job categories for Public Relations jobs in Boca Raton, FL are:
What cities near Boca Raton, FL are hiring for Public Relations jobs? Cities near Boca Raton, FL with the most Public Relations job openings:
Public Relations jobs near you
Infographic showing various Public Relations job openings in Boca Raton, FL as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, 1% Temporary, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $79,358 per year, or $38.2 per hour.

Director of Signature Events & Engagement

Palm Beach Atlantic University

West Palm Beach, FL • On-site

Full-time

Re-posted 4 days ago

Job description

SUMMARY
In support of the university's mission and objectives, the Director of Signature Events & Engagement serves as the university's lead for high-profile institutional events, distinguished speakers, executive guests, donors, and signature campus experiences. Acting as a strategic liaison between university leadership and external partners, this role ensures events are executed with excellence, professionalism, hospitality, and precision. This position ensures oversight of event communication, speaker coordination, executive logistics, run-of-show development, and cross-functional planning for high profile events, commencement activities, major lectures, donor engagements, and other signature university experiences.
Executive Event Management
  • Leads the planning and execution support for major university events involving executive leadership, distinguished guests, keynote speakers, donor events, and key stakeholders.
  • Develops and manages detailed event timelines, production schedules, and run-of-show documents.
  • Coordinates event logistics including itineraries, transportation, lodging, hospitality, backstage operations, green rooms, and executive-level accommodations.
  • Ensures all event deliverables, approvals, and communications are completed accurately and on schedule.
Distinguished Guests & Speaker Relations
  • Serves as the primary university liaison for speakers, celebrity talent, author representatives, agents, executive assistants, and distinguished guests.
  • Coordinates all pre-event communication related to schedules, biographies, introductions, audiovisual needs, security considerations, and hospitality requirements.
  • Delivers a high-touch, concierge-level experience for guests from initial outreach through event completion and post-event follow-up.
  • Cultivates positive relationships that enhance the university's reputation and supports future engagement opportunities.
Event Production & Communication
  • Oversees and coordinates external AV vendor production.
  • Creates briefing documents and executive schedules for university leadership.
  • Coordinates script development, speaker flow, stage management, and event sequencing.
  • Identifies and proactively resolves logistical or communication challenges before they impact the event experience.
  • Maintains high standards for professionalism, confidentiality, and institutional representation.
  • Collaborates effectively within event production and cross-functional planning environments.
Cross Departmental Collaboration
  • Partners closely with the Marketing, Communications, and Public Relations to provide speaker biographies, headshots, schedules, talking points, promotional assets, and event details needed for marketing campaigns, media materials, and public relations initiatives.
  • Coordinates with Advancement, the President's Office, Campus Operations, Security, Production, Academic leadership, and other university partners to ensure seamless event planning and execution.
  • Facilitates planning meetings and maintains clear communication among stakeholders to ensure alignment on event expectations and timelines, responsibilities, and outcomes.

EDUCATION
Bachelor's degree in communications, hospitality, event management, marketing, public relations, or related field, required.
EXPERIENCE
5+ years of experience in executive event planning, guest relations, hospitality, university events, or high-level production coordination. Must possess exceptional organizational, communication, and interpersonal skills. Prior experience interacting with executives, public figures, donors, or distinguished guests, preferred.
ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities)
  • Customer Service Orientation - Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times.
  • Professionalism - Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.
  • Christ-first Faith - Provides spiritual support to community members, including students, on their Christian faith journey.
  • Adaptable/Flexibility - Ability to change or adjust to change.
  • Analytical Thinking & Decision Making - Identifies and understands trends and/or issues, connects data points through analysis and logical conclusions/actionable strategies.
  • Attention to Detail - Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye.
  • Business & Financial/Budget Acumen - Demonstrates knowledge and understanding of financial concepts, accounting, marketing and organizational functions.
  • Confidentiality - Maintains the necessary confidentiality and discretion required for the position.
  • Conflict Management - Functions professionally and wisely during difficult conversations, while under stress, and while managing challenging situations.
  • Continuous Improvement - Implement or brainstorm ways to optimize a process.
  • Creativity - Ability to think creatively and design creative solutions to problems.
  • Develops Others - Ability to promote continuous improvement within teams and/or individuals.
  • Effective Communication - Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.
  • Establishes Trust - Gains the confidence of others by actions and words that promote being honest, forthcoming, and vulnerable.
  • Leadership/Influence - Ability to motivate, coach and develop others, as well as influence a group of people to achieve common goals, and implement university strategies. Strong supervisory skills.
  • Problem-solving - Anticipates, evaluates, diagnoses, and resolves problems in a systematic and fact-based manner.
  • Project and Time Management - Effective planning and priority setting. Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.
  • Results Orientation & Accountability - Takes accountability and identifies, executes and drives actions to consistently achieve desired results.
  • Self-development - Grow one's self-awareness, abilities, skills, and/or talent.
  • Strategic Mindset - Ability to step out of the everyday details, view the situation from above and provide an objective perspective.
  • Teamwork & Collaboration - Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others both departmentally and cross-functionally.
ADDITIONAL REQUIREMENTS
  • Ability to travel 25% of the time.
  • Ability to work non-routine hours during certain times of the year.
  • Ability to sit for prolonged periods of time.
  • Ability to traverse campus and stairs.
  • Ability to lift/move objects up to 50 pounds.

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