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Public Relations Manager Jobs in Rio Rancho, NM (NOW HIRING)

Village of Los Lunas

Firefighter/Paramedic

Los Lunas, NM · On-site

$65K - $86K/yr

Firefighter/Paramedics also engage in data entry and public relations activities, serving as a ... advanced airway management devices. Provide compassionate and skilled care to patients while ...

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Public Relations Manager information

See Rio Rancho, NM salary details

$32.5K

$78.7K

$126K

How much do public relations manager jobs pay per year?

As of Jun 27, 2026, the average yearly pay for public relations manager in Rio Rancho, NM is $78,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,100.00 and $91,700.00 per year, depending on experience, location, and employer.

What are some common challenges Public Relations Managers face when handling crisis communications, and how can they effectively address them?

Public Relations Managers often encounter challenges during crisis communications, such as rapidly evolving information, controlling the narrative, and managing stakeholder expectations. To address these, it's important to have a well-developed crisis communication plan, maintain transparency, and coordinate closely with internal teams to ensure messaging is clear and consistent. Building strong relationships with media contacts and being proactive rather than reactive can also help mitigate reputational damage. Effective PR Managers remain calm under pressure and prioritize timely, honest communication to preserve public trust.

What does a Public Relations Manager do?

A Public Relations Manager is responsible for managing the public image of an organization or individual. They create and implement communication strategies to promote positive media coverage and handle crisis situations that may arise. Their duties often include writing press releases, organizing events, cultivating relationships with journalists, and monitoring media trends to ensure the organization’s reputation is maintained or enhanced.

Is PR a high paying career?

Public Relations Managers typically earn a median salary that is above average compared to many other communication roles, with salaries varying based on experience, industry, and location. Senior-level positions or those in large organizations tend to offer higher compensation, often including bonuses and benefits. However, entry-level PR roles generally have lower starting salaries.

What is PR manager salary?

The salary of a Public Relations Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and industry. Senior roles or those in large organizations may earn higher compensation, often supplemented with bonuses and benefits.

Is a PR manager a stressful job?

A Public Relations Manager often faces stress due to managing multiple stakeholders, tight deadlines, and handling crises or negative publicity. The role requires strong communication skills, adaptability, and the ability to work under pressure, which can contribute to a high-stress environment at times.

What Does a Public Relations Manager Do?

A public relations (PR) manager maintains the public image of an organization or client. Their duties may include managing a creative team, writing press releases, working with advertising, answering questions for the media, and organizing fundraisers. A public relations fundraising manager works on particular fundraising campaigns. Someone in this job should be able to use social trends to promote company relations with the public.

What are the key skills and qualifications needed to thrive as a Public Relations Manager, and why are they important?

To thrive as a Public Relations Manager, you need strong written and verbal communication skills, a background in public relations or communications, and often a bachelor’s degree in a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Outstanding interpersonal skills, crisis management abilities, and creativity set top performers apart in this role. These competencies are crucial for building a positive public image, managing communication strategies, and effectively navigating media relationships.

What is the work of a public relations manager?

A public relations manager develops and maintains a positive public image for their organization by managing media relations, creating communication strategies, and handling crisis situations. They often use tools like press releases, social media, and events to promote the organization’s message and build relationships with stakeholders.
More about Public Relations Manager jobs
What are the most commonly searched types of Public Relations jobs in Rio Rancho, NM? The most popular types of Public Relations jobs in Rio Rancho, NM are:
What cities near Rio Rancho, NM are hiring for Public Relations Manager jobs? Cities near Rio Rancho, NM with the most Public Relations Manager job openings:
Public Relations Manager jobs near you
Infographic showing various Public Relations Manager job openings in Rio Rancho, NM as of June 2026, with employment types broken down into 59% Full Time, 36% Part Time, and 5% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $78,659 per year, or $37.8 per hour.
Deputy or Senior Associate Athletic Director for External Affairs/Athletics

Deputy or Senior Associate Athletic Director for External Affairs/Athletics

University of New Mexico

Albuquerque, NM

Other

Posted 12 days ago

University Of New Mexico rating

8.5

Company rating: 8.5 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

68th of 541 rated colleges and universities

Job description

The University of New Mexico (UNM) Athletic Department seeks ambitious and creative applicants for the position of Deputy or Senior Associate Athletic Director for External Affairs. This position provides leadership in various capacities to support the Athletics Department and serves as a member of the executive leadership team, and provides strategic leadership and planning related to all Athletics marketing, communications, fan engagement, social media strategy, broadcast, and creative services. This position reports directly to the Vice President and Director of Athletics and deputizes for them, as assigned. This position will serve as a sports administrator for athletic programs as designated by the Vice President and Director of Athletics.

The title and level of the position (Deputy or Senior Associate Athletic Director) will be determined based on the successful candidate's profile  and experience in the areas of revenue generation and administrative experience.

Duties and Responsibilities:

  1. Leads the external affairs units of the Athletics Department including marketing, fan engagement and experience, promotions, public relations, media relations, broadcast, brand management, local media partnership agreements, social media, and creative services.
  2. Serves as liaison and meets regularly with key internal and external stakeholders. Represents the department in a positive manner and effectively advocates for the interests of the University and department.
  3. Collaborates with Athletics leadership to align marketing, branding, ticket sales, fundraising, and corporate sponsorship strategies with overarching departmental goals.
  4. Oversees and maintains media partnerships and trade agreements with local media outlets and advertisers.
  5. Leads the Athletics social media strategy, including website management.
  6. Serves as Athletics marketing/external liaison to the University Communications and Marketing Office, as well as other external partners.
  7. Oversees Athletics' multi-faceted broadcast department, including supervision of the Broadcast and Live Events department and the implementation and monetization of the MW+.   
  8. Oversees the supervision of personnel, which includes work allocation, training, promotion, enforcement of internal procedures and controls, and problem resolution; evaluates performance and makes recommendations for personnel actions; motivates employees to achieve peak productivity and performance. Directly supervise and oversee various department heads including, but not limited to, the Associate AD for Marketing and Revenue Generation, the Associate AD for Communications, Associate AD for Broadcasting and Live Events, and the Associate AD of Creative Services.
  9. Supervises gameday staff, vendors, and entertainment for home matches, games, and special events. Provides oversight of gameday scripts and serves as a liaison to the University Band and Spirit programs.
  10. Participates in strategic planning and critical decision-making events. Develops solutions for difficult problems/issues.
  11. Serves as sports coordinator for one or more NCAA Division I team sports providing oversight of sport budget(s), personnel management, NCAA/MWC compliance, team athletic/academic performance, and annual reviews.
  12. Responsible for implementing and maintaining a departmental budget and ensuring projects are completed within budget guidelines.
  13. Establishes and implements long- and short-range goals, objectives, policies, and operating procedures; monitors and evaluates program effectiveness; effects changes required for improvement.
  14. Ensures compliance with all laws, policies, rules, and regulations set forth by the Board of Regents, University, NCAA, Conference, state and federal laws, and other governing bodies/agencies.
  15. Potential for additional oversight of ticketing, corporate sponsorship, concessions, licensing, and other external facing areas as deemed necessary by the Director of Athletics and as consistent with experience.
  16. Performs miscellaneous job-related duties as assigned. 

Knowledge, Skills and Abilities Required

  • Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
  • Ability to communicate effectively, both orally and in writing.
  • Knowledge of all operational and administrative aspects of managing NCAA Division I team sports games.
  • Knowledge and understanding of NCAA and MWC rules and regulations, compliance standards and reporting requirements.
  • Knowledge of a range of major and minor intercollegiate athletics activities, strategic planning and programs.
  • Knowledge of communications and public relations principles and practices.
  • Exceptional program planning and executive leadership skills.
  • Knowledge of marketing strategies, processes, and available resources to plan, develop, and implement.
  • Ability to plan, organize and coordinate media activities and special events.
  • Knowledge and understanding of product branding principles, methods, and techniques.
  • Skill in budget preparation and fiscal management.
  • Skill in organizing resources and establishing priorities.
  • Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
  • Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
  • Employee development and performance management skills.

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