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Public Relations In Sports Jobs in Michigan (NOW HIRING)

BWL

Public Relations Specialist II - Senior

Lansing, MI · On-site

$78K - $93K/yr

Thank you for your interest in the BWL. We think you'll find it a rewarding and nurturing place to ... sports, the arts, and fine dining. THE BOARD OF WATER & LIGHT IS AN EQUAL OPPORTUNITY EMPLOYER

BWL

Public Relations Specialist II - Senior

Lansing, MI · On-site

$78K - $93K/yr

Thank you for your interest in the BWL. We think you'll find it a rewarding and nurturing place to ... sports, the arts, and fine dining. THE BOARD OF WATER & LIGHT IS AN EQUAL OPPORTUNITY EMPLOYER

Amway

Sr Sponsorships Activation & PR Specialist

Ada, MI · On-site

$96K - $118K/yr

Sr Sponsorships Activation & PR Specialist Posting Start Date: 8/18/26 Posting Location: Ada (Grand ... This role plays a key part in bringing sponsorships to life internally and externally by owning ...

AT&T

Lead Manager Communications & PR

Three Rivers, MI · On-site

$118K - $178K/yr

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic ... Responsible for developing and implementing complex public relations programs and media relations ...

Gondola

Sports Broadcast & Content Intern

Muskegon, MI · On-site

$60 - $80/hr

This internship provides practical experience in sports media, including live broadcasting, public relations, digital content creation, game production, and media relations. Interns may complete this ...

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Public Relations In Sports information

What is public relations in sports?

Public relations in sports refers to the strategic management of communication between sports organizations, teams, athletes, and the public. PR professionals in this field work to shape the public image of their clients, handle media relations, manage crisis situations, and promote positive stories. Their goal is to foster goodwill, increase fan engagement, and build strong relationships with media outlets, sponsors, and the community. This includes writing press releases, organizing events, and leveraging social media to maintain a positive reputation for their organization or client.

What are the key skills and qualifications needed to thrive as a public relations professional in sports?

To thrive as a Public Relations professional in sports, you need a background in communications, journalism, or public relations, often supported by a relevant bachelor's degree and experience in sports media. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Strong interpersonal skills, crisis management abilities, and creativity help professionals build relationships and maintain a positive public image. These skills are crucial for effectively promoting athletes or teams, managing public perception, and navigating high-pressure situations in the dynamic sports industry.

What are some common challenges faced by public relations professionals working in the sports industry?

Public Relations professionals in the sports industry often face challenges like managing high-pressure situations during unexpected crises, such as athlete controversies or sudden changes in team performance. Balancing the interests of athletes, coaches, sponsors, and media while maintaining a consistent public image requires strong communication and negotiation skills. Additionally, the fast-paced nature of sports events means PR professionals must be prepared to respond quickly to breaking news and coordinate with multiple departments to ensure accurate, timely messaging.

What is the difference between Public Relations In Sports vs Sports Marketing Coordinator?

AspectPublic Relations In SportsSports Marketing Coordinator
Primary FocusManaging media relations, press releases, and reputationPromoting teams, events, and products to increase sales and fan engagement
Skills NeededCommunication, media relations, crisis managementMarketing strategies, branding, event planning
Work EnvironmentMedia outlets, sports organizations, PR agenciesSports teams, marketing firms, event venues
Common CertificationsPublic Relations certifications, communications degreesMarketing certifications, sports management degrees

While both roles operate within the sports industry and require strong communication skills, Public Relations In Sports primarily focuses on managing media relations and reputation, whereas Sports Marketing Coordinators concentrate on promoting teams and events to boost fan engagement and sales.

How to get a job in sports public relations?

To pursue a career in sports public relations, candidates typically need a bachelor's degree in communications, marketing, or a related field. Gaining experience through internships, developing strong communication and media relations skills, and building a network within the sports industry are essential steps. Familiarity with media monitoring tools and social media platforms also enhances job prospects.

Is public relations in sports a high paying career?

Public relations in sports can offer competitive salaries, especially for experienced professionals working with major teams, leagues, or high-profile athletes. Entry-level roles tend to have lower pay, but salaries increase with experience, networking skills, and industry reputation.

What are popular job titles related to Public Relations In Sports jobs in Michigan?

For Public Relations In Sports jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Public Relations In Sports jobs in Michigan look for?

The top searched job categories for Public Relations In Sports jobs in Michigan are:

What cities in Michigan are hiring for Public Relations In Sports jobs?

Cities in Michigan with the most Public Relations In Sports job openings:

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Infographic showing various Public Relations In Sports job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 16% Part Time, 3% Temporary, 3% Contract, and 1% Nights. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution.

Manager of Public Relations (Full Time Year Round)

Thompsonville, MI • On-site

crystalmountain
See more jobs at crystalmountainexternal

Full-time

Re-posted 23 days ago

Job description

Job Summary

Crystal Mountain, the Midwest’s premier year-round resort community, is seeking a manager of public relations to lead all aspects of media relations. This position requires exceptional communication skills, both written and verbal, innovative thinking, and positive brand awareness of environmental and social stewardship. In this position, walking the talk is critical, including a passion for outdoor recreation and travel and a healthy, active lifestyle.

 

Job Duties and Responsibilities

  • Day-to-day creation and distribution of communications (external and key internal messaging) with focus on 1) driving business to the resort including ancillary lines of business and 2) supporting a positive image/reputation.
  • Generate positive, year-round earned media by preparing, maintaining and distributing relevant media tools such as press releases, fact sheets, talking points and seasonal kits served up to multiple channels.
  • Primary spokesperson for all media interviews, requests and on-camera speaking opportunities.
  • Build and sustain effective partnerships and collaborations.
  • Draft talking points, advocacy communications, speeches, social media posts, and arrange media interviews etc. for resort staff.
  • Proactively develop and sustain relationships with travel, lifestyle and industry niche media professionals, tourism and community organizations, bloggers, influencers, etc. to generate positive local, regional, national and international coverage and recognition. Maintain an up-to-date database with key contacts/resources.
  • Respond promptly to requests for photography, video and resort information.
  • Plan and host media-related visits including FAM trips.
  • Participate in creating special events that build positive image, brand awareness, and generate incremental revenue, particularly during lower occupancy periods.
  • Exemplifies Crystal Mountain’s Core Values.
  • Other duties as assigned.

 

 

Job Specifications

Competencies/Experience:

  • Five years of experience in communications which could be in journalism, advertising and/or public relations in a corporate or agency setting.
  • Persuasive and grammatically impeccable written and verbal skills.
  • Compelling story-teller through multiple channels – social, print, on-camera, in-person, etc.
  • Has a passion for outdoor recreation and is committed to a healthy, active lifestyle.
  • Advanced skier (alpine or Nordic)/boarder; golfing skills also desired.
  • Experience with still and video photography and editing.
  • Ability to host and entertain groups, and extend a feeling of genuine welcome.
  • Has a network of relationships with travel, snow sports, lifestyle and outdoor recreation media.
  • Ability to multi-task, leverage self and adapt quickly to changing situations.
  • Proficient in use of MS Office Suite (PowerPoint, Excel, Word,) WordPress, Dropbox, database management and familiarity with photo and video editing programs.
  • Experience in the media industry, particularly the demands of meeting a production deadline.
  • Excellent interpersonal and networking skills.

Education:

  • Minimum BA degree in Journalism, Public Relations, Marketing, Communications or equivalent and five years of work experience, ideally in hospitality, resort or outdoor recreation industries.
  • International and domestic travel experience.

Physical & Other Requirements:

  • Ability to be and work outdoors.
  • While performing the duties of this job, the employee is regularly required to stand and talk or hear. 
  • The employee is frequently required to walk; use hands to finger, handle, or feel and reach with hands and arms.  The employee is occasionally required to stoop, kneel, crouch or crawl. 
  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. 
  • Evenings, weekends and holidays are a regular part of the schedule.
  • Ability to clearly communicate to both large and small groups. 
  • Non-smoking candidates preferred.

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