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Public Relations Associate Jobs in San Ramon, CA

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Public Relations Associate information

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$14

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How much do public relations associate jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for public relations associate in San Ramon, CA is $30.94, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $34.38 per hour, depending on experience, location, and employer.

What is a public relations associate?

A public relations associate meets with the press to create and develop a favorable image of an organization. Responsibilities include the design of advertising materials on a variety of platforms including social media. You must have experience with marketing and ad campaigns along with knowledge of analytics, media relations strategies, and current technologies to succeed in this job. Excellent verbal and communication skills are imperative to implement the vision of a client with creative solutions. Duties also involve advanced written documentation such as case studies, media talking points, and presentations. Work is full-time with most employers preferring individuals with experience in public relations.

What does a public relations associate do?

A Public Relations Associate helps manage and improve the public image of a company or organization. They assist with writing press releases, coordinating media outreach, managing social media presence, and organizing events. Their goal is to foster positive relationships with the media and the public, ensuring that their employer’s message is communicated effectively. Public Relations Associates often work closely with other communications professionals to develop and implement PR strategies.

What are the key skills and qualifications needed to thrive as a public relations associate, and why are they important?

To thrive as a Public Relations Associate, you need strong written and verbal communication skills, media relations experience, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is often required. Creativity, adaptability, and relationship-building are essential soft skills in this role. These abilities ensure effective brand messaging, positive media coverage, and successful collaboration in a fast-paced environment.

How does a public relations associate typically collaborate with other departments within an organization?

As a Public Relations Associate, you'll frequently work with teams such as marketing, social media, and customer service to ensure consistent messaging and effective communication strategies. Collaboration often involves coordinating on campaigns, sharing media insights, and preparing unified responses to public inquiries or crises. Building strong working relationships across departments helps enhance the organization's reputation and ensures that all external communications align with broader business goals. Expect regular meetings and cross-functional projects to be a core part of your routine.

How much do public relations associates make?

Public relations associates typically earn a median annual salary of around $50,000 to $60,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced professionals or those in larger markets can earn higher salaries. Skills in communication, media relations, and familiarity with PR tools can influence earning potential.
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Public Relations Associate jobs near you
Infographic showing various Public Relations Associate job openings in San Ramon, CA as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $64,349 per year, or $30.9 per hour.

Associate Director of External Communications (Litigation)

Cooley

Palo Alto, CA • On-site

Full-time

Medical, Dental, Vision, Life, PTO

Posted 13 days ago

Job description

Associate Director of External Communications (Litigation)

Cooley is seeking an Associate Director of External Communications for Litigationto join the Communications team.

Position summary: Working closely with the Director of Communications, firm leadership, the broader communications team and other business functions, the Associate Director of External Communications - Litigation will help shape and execute strategic external communications programs that enhance, differentiate and protect the department's and Cooley's reputation. The role will lead proactive media relations and reputation-building efforts across the department, helping to bring Cooley's perspective and client work to the forefront of the business, technology and legal developments shaping the innovation economy. Duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

  • Lead and manage a team of in-house and agency communications professionals responsible for building and maintaining relationships with influential media
  • Work closely with the Department Chair and litigation practice leadership to develop communications strategies that support business priorities, strengthen Cooley's position in key markets and highlight the distinctive capabilities of the firm, its practices and lawyers
  • Oversee the strategic direction of the awards and recognitions program for the department, including prioritization, processes and the development of key submissions
  • Write and edit press releases, media pitches, talking points, statements and other firm communications
  • Develop and maintain reporting, policies, protocols and resources that support a coordinated and effective external communications function
  • Identify and shape compelling stories around the department, its clients and its lawyers, particularly across the industries and issues driving the innovation economy
  • Lead proactive external communications campaigns that position Cooley litigation lawyers as authoritative voices through earned media, social media, thought leadership and content promotion
  • Serve as a spokesperson and primary point of contact for media inquiries
  • Advise firm leaders and lawyers on media strategy, reputation management and sensitive or high-profile matters
  • Provide crisis communications counsel, media training and interview preparation
  • Develop messaging, media strategies, anticipated questions and responses, and other communications materials

Team leadership and management:

  • Serve as mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
  • Perform other duties as assigned or required

Skills and experience:

Required:

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
  • Ability to work extended and/or weekend hours, as required
  • Ability to travel, as required
  • Minimum 8 years' direct experience (e.g., communications, public relations experience with B2B clients and at a management level) with 4+ years' management experience (some at the senior level preferred)
  • Bachelor's degree preferably in English, Journalism, Communications, Marketing, Business or related field
  • Experience operating at a level beyond current role expectations, providing strategic leadership, influencing key decisions, and guiding team direction
  • Experience leading people and teams, including hiring, employee development, work assignment, performance management, coaching and corrective counseling
  • Strong working knowledge of and contacts within National print, broadcast and online media. Strong handle on financial markets and business concepts and related subject matter
  • Experience with crisis and issues management communications
  • Understanding of digital marketing, social media strategies, and content creation best practices

Preferred:

  • Experience working in a law firm, professional services, PR agency environment, and/or in government service/political realms
  • 10+ years applicable experience strongly preferred

Competencies:

  • Strong executive presence and ability to build credibility and trust with partners on strategy and execution of communications objectives
  • Excellent written and verbal communication skills
  • Exceptional writing skills and strong attention to detail
  • Ability to lead others in developing and executing on initiatives and large-scale projects
  • Ability to motivate others and build effective and cooperative work teams
  • Strong interpersonal skills with ability to negotiate challenging situations and grasp internal politics
  • Judicious, fast-thinking and able to excel in a fast-paced environment
  • Ability to consistently meet deadlines, including self-set and multi-tasked
  • Ability to develop professional relationships both internally (with department members, lawyers and firm business professionals) and externally (with industry/regional associations, etc.)
  • Ability to simplify complex legal and business information into clear, accessible communication

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

EOE.

The expected annual pay range for this position with a full-time schedule is $200,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

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