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Public Relations Associate Jobs in California (NOW HIRING)

BPM-PR Firm Is Hiring

Senior Publicist

Los Angeles, CA · On-site

$45K - $65K/yr

BPM-PR Firm is a premier public relations agency committed to delivering innovative and impactful communication strategies for a diverse clientele. With a focus on creativity, a multi layered media ...

BPM-PR Firm Is Hiring

Senior Publicist

Los Angeles, CA · On-site

$45K - $65K/yr

BPM-PR Firm is a premier public relations agency committed to delivering innovative and impactful communication strategies for a diverse clientele. With a focus on creativity, a multi layered media ...

Luxe Media, LLC

Associate Intern/Volunteer

Los Angeles, CA

$16.25 - $21.50/hr

The Associate Publicist is responsible for strategic media outreach on all Felix and FelixMag.co ... Provide general administrative support to Felix and FelixMag.co's Public Relations Department

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$12

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How much do public relations associate jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for public relations associate in California is $27.32, according to ZipRecruiter salary data. Most workers in this role earn between $16.15 and $30.38 per hour, depending on experience, location, and employer.

What is a public relations associate?

A public relations associate meets with the press to create and develop a favorable image of an organization. Responsibilities include the design of advertising materials on a variety of platforms including social media. You must have experience with marketing and ad campaigns along with knowledge of analytics, media relations strategies, and current technologies to succeed in this job. Excellent verbal and communication skills are imperative to implement the vision of a client with creative solutions. Duties also involve advanced written documentation such as case studies, media talking points, and presentations. Work is full-time with most employers preferring individuals with experience in public relations.

What does a public relations associate do?

A Public Relations Associate helps manage and improve the public image of a company or organization. They assist with writing press releases, coordinating media outreach, managing social media presence, and organizing events. Their goal is to foster positive relationships with the media and the public, ensuring that their employer’s message is communicated effectively. Public Relations Associates often work closely with other communications professionals to develop and implement PR strategies.

What are the key skills and qualifications needed to thrive as a public relations associate, and why are they important?

To thrive as a Public Relations Associate, you need strong written and verbal communication skills, media relations experience, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is often required. Creativity, adaptability, and relationship-building are essential soft skills in this role. These abilities ensure effective brand messaging, positive media coverage, and successful collaboration in a fast-paced environment.

How does a public relations associate typically collaborate with other departments within an organization?

As a Public Relations Associate, you'll frequently work with teams such as marketing, social media, and customer service to ensure consistent messaging and effective communication strategies. Collaboration often involves coordinating on campaigns, sharing media insights, and preparing unified responses to public inquiries or crises. Building strong working relationships across departments helps enhance the organization's reputation and ensures that all external communications align with broader business goals. Expect regular meetings and cross-functional projects to be a core part of your routine.

How much do public relations associates make?

Public relations associates typically earn a median annual salary of around $50,000 to $60,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced professionals or those in larger markets can earn higher salaries. Skills in communication, media relations, and familiarity with PR tools can influence earning potential.
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Infographic showing various Public Relations Associate job openings in California as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 23% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $56,828 per year, or $27.3 per hour.

Senior Publicist

BPM-PR Firm Is Hiring

Los Angeles, CA • On-site

$45K - $65K/yr

Full-time

Re-posted 2 days ago

Job description

BPM-PR Firm is a premier public relations agency committed to delivering innovative and impactful communication strategies for a diverse clientele. With a focus on creativity, a multi layered media approach, strategic thinking, and client satisfaction, we excel in building, enhancing, and safeguarding our clients' reputations in today's dynamic media landscape. We are currently seeking a talented and experienced Senior Publicist to join our team.
Position Summary:
As a Senior Publicist at BPM-PR Firm, you will play a pivotal role in shaping and executing strategic PR campaigns for our clients. Reporting to the Department Director, you will be responsible for securing media coverage, building relationships with journalists and influencers, partnerships, and driving brand awareness for our clients across various industries. The ideal candidate will have a strong track record of securing high-profile media placements, excellent communication skills, and a deep understanding of media relations and storytelling.
Day-to-day activities will include:

  • Develop and execute strategic PR campaigns to meet client objectives and goals.
  • Liaise on a daily basis with clients, in-house publicists, and the media.
  • Outreach to build new relationships and network within the media.
  • Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, television, and blogs, for opportunities for clients.
  • Monitor the media for closed media placements.
  • Use system databases and systems to pull researched media lists and continuous online research for new build new media relationships. 
  • Work as part of a department account team to develop client proposals and implement PR activity strategies.
  • Create monthly PR plans and strategies to guide campaign execution and ensure alignment with client goals.
  • Create timely media angles and pitches for responsive news, leveraging current events and trends to secure media coverage.
  • Manage and track media samples, ensuring accurate inventory, timely distribution, and effective follow-up on all samples.
  • Communicate daily with the team to coordinate efforts, share updates, and effectively manage client workloads.
  • Prepare regular client reports and attend client meetings.
  • Create press releases and pitch letters, crafting compelling narratives to attract media attention and secure coverage for clients.
  • Assist in researching, writing, and distributing press releases to targeted media.
  • Promote news stories and features to the media.
  • Collate, analyze, and evaluate incoming media coverage.
  • Ensure all media coverage is correct and communicate media placements ongoing to clients
  • Assist in event creation, including press conferences and on-site events for fashion, beauty, entertainment, and general promotions.
  • Attend and promote client events to media and networks.
  • Coordinate and manage client sample mailings.
  • Undertake research for client strategy, press releases, media strategies and present to potential new clients.
  • Manage the PR & Client aspect of possible crisis situations.
  • Manage department interns.
  • Prepare regular client reports and attend client meetings.
Requirements:

  • Bachelor's degree in Public Relations, Communications, Journalism, or related field.
  • Minimum of 5 years of experience in public relations or journalism, with a focus on media relations.
  • Proven track record of securing high-profile media placements.
  • Excellent written and verbal communication skills.
  • Strong media relationships and contacts across various industries.
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative thinker with a passion for storytelling and brand building.
  • Proficiency in media monitoring and measurement tools.
  • Experience with crisis communication and issues management is a plus.
  • Firm experience is required.
What We Offer:

  • Contract Position
  • Opportunities for professional development and growth.
  • Collaborative and supportive work environment.
  • Work with a diverse range of clients and industries.
BPM-PR Firm is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, marital status, veteran status, or disability status. All qualified applicants will receive consideration for employment. BPM-PR Firm is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. No calls Please.

Flexible work from home options available.