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Public Relations Associate Jobs in California (NOW HIRING)

Zolidco

Public Relations Associate

Los Angeles, CA

Job Summary We are seeking an enthusiastic and people-oriented Public Relations Associate to support promotional outreach, customer engagement, and sales initiatives. This role is ideal for ...

Mission North

PR Associate

San Francisco, CA · On-site +1

Currently, we're searching for an Associate to join our team! One Team, All In As a benefit ... Proficiency with basic computer and PR tech applications including MuckRack, Lexis, Sysomos ...

Socket.dev

Director, Public Relations

San Diego, CA · On-site

$183 - $274/hr

Associate's degree and 12+ years of Public Relations or related work experience. * Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year ...

Qualcomm

Director, Public Relations

San Diego, CA · On-site

OR Associate's degree and 12+ years of Public Relations or related work experience. *Completed advanced degrees in a relevant field may be substituted for up to two years (Master's = one year ...

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How much do public relations associate jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for public relations associate in California is $27.32, according to ZipRecruiter salary data. Most workers in this role earn between $16.15 and $30.38 per hour, depending on experience, location, and employer.

What is a public relations associate?

A public relations associate meets with the press to create and develop a favorable image of an organization. Responsibilities include the design of advertising materials on a variety of platforms including social media. You must have experience with marketing and ad campaigns along with knowledge of analytics, media relations strategies, and current technologies to succeed in this job. Excellent verbal and communication skills are imperative to implement the vision of a client with creative solutions. Duties also involve advanced written documentation such as case studies, media talking points, and presentations. Work is full-time with most employers preferring individuals with experience in public relations.

What does a public relations associate do?

A Public Relations Associate helps manage and improve the public image of a company or organization. They assist with writing press releases, coordinating media outreach, managing social media presence, and organizing events. Their goal is to foster positive relationships with the media and the public, ensuring that their employer’s message is communicated effectively. Public Relations Associates often work closely with other communications professionals to develop and implement PR strategies.

What are the key skills and qualifications needed to thrive as a public relations associate, and why are they important?

To thrive as a Public Relations Associate, you need strong written and verbal communication skills, media relations experience, and typically a bachelor’s degree in communications, public relations, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is often required. Creativity, adaptability, and relationship-building are essential soft skills in this role. These abilities ensure effective brand messaging, positive media coverage, and successful collaboration in a fast-paced environment.

How does a public relations associate typically collaborate with other departments within an organization?

As a Public Relations Associate, you'll frequently work with teams such as marketing, social media, and customer service to ensure consistent messaging and effective communication strategies. Collaboration often involves coordinating on campaigns, sharing media insights, and preparing unified responses to public inquiries or crises. Building strong working relationships across departments helps enhance the organization's reputation and ensures that all external communications align with broader business goals. Expect regular meetings and cross-functional projects to be a core part of your routine.

How much do public relations associates make?

Public relations associates typically earn a median annual salary of around $50,000 to $60,000, depending on experience, location, and industry. Entry-level positions may start lower, while experienced professionals or those in larger markets can earn higher salaries. Skills in communication, media relations, and familiarity with PR tools can influence earning potential.
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Infographic showing various Public Relations Associate job openings in California as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 23% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $56,828 per year, or $27.3 per hour.

Public Relations Associate

Los Angeles, CA

Zolidco
See more jobs at Zolidcoexternal

Full-time

Re-posted 9 days ago

Job description

About Us 

Our mission is to empower brands through strategic marketing and meaningful customer engagement. We pride ourselves on our values of integrity, innovation, and a results-driven mindset.

Job Summary

We are seeking an enthusiastic and people-oriented Public Relations Associate to support promotional outreach, customer engagement, and sales initiatives. This role is ideal for individuals who enjoy meeting people, representing a company, building relationships, and creating opportunities for customer growth.

Responsibilities
  • Represent the company during promotional events and community activities.
  • Engage with prospective customers and provide information about products and services.
  • Build positive relationships with customers and community members.
  • Distribute promotional materials and support customer engagement activities.
  • Follow up with prospective customers to support sales opportunities.
  • Assist with community outreach and promotional campaigns.
  • Maintain accurate records of customer interactions and outreach activities.
  • Collaborate with team members to achieve engagement and sales goals.
  • Participate in ongoing sales training and professional development.
Qualifications
  • High school diploma or equivalent required.
  • Strong communication and interpersonal skills.
  • Positive, outgoing, and professional personality.
  • Comfortable interacting with customers in person.
  • Goal-oriented and willing to learn sales techniques.
  • Excellent organizational and multitasking abilities.
  • Reliable, adaptable, and self-motivated.
  • Previous experience in sales, customer service, retail, hospitality, promotions, public relations, or events is a plus but not required.