Public Relations Assistant Jobs in Santa Rosa, CA

POSITION SUMMARY:

Jackson Family Wines is seeking an organized, driven, and detail-oriented Public Relations Coordinator to join our Public Relations team. This role is an essential part of the team, helping keep projects, programs, and day-to-day PR activities moving in a fast-paced environment and while supporting communications and PR efforts across our portfolio of world-class wines.

This is a great opportunity for someone who is highly organized, eager to learn, and excited to build their experience in public relations and the wine industry. We're looking for a go-getter who takes initiative, follows through, pays close attention to the details, and enjoys being part of a collaborative team.

Our team respects and celebrates each other's differences, and we are committed to fostering a culture of fairness, acceptance, and belonging. If you're excited to learn, contribute, and grow as part of a team that works hard and enjoys working together, we'd love to hear from you.

This position is based in Santa Rosa, CA.

ESSENTIAL FUNCTIONS/DUTIES:

• Support day-to-day PR activities and projects across the Jackson Family Wines portfolio, working closely with members of the PR team to keep programs organized and moving forward.
• Manage and maintain wine acclaim and critic databases, including inputting scores, reviews, and other key information.
• Monitor media coverage, manage press clippings, and alert the PR team to relevant coverage; assist with preparing coverage and critic updates for internal distribution.
• Coordinate wine submissions to key scoring publications, including Wine Spectator, Robert Parker Wine Advocate, Wine Enthusiast, and others.
• Manage the critic tasting calendar and assist with coordinating portfolio-wide tastings with key wine critics.
• Track wine sample submissions and work closely with the PR team and shipping warehouse to coordinate daily sample requests and logistics.
• Research and maintain targeted media lists to support PR campaigns, pitches, and outreach.
• Assist with drafting and distributing targeted media pitches and other communications, working with the PR team to identify relevant story angles and media contacts.
• Monitor assigned PR inboxes and route media and other inquiries to the appropriate team members.
• Coordinate hospitality and travel logistics for visiting media and PR guests, including travel arrangements, itineraries, and other details.
• Utilize Meltwater and other PR tools to support media monitoring, reporting, newsletters, and team projects.
• Gather editorial calendars and track relevant media, editorial and promotional opportunities.
• Stay current on the evolving media landscape, including new outlets, journalists, sommeliers, influencers, and industry trends.
• Contribute ideas for storytelling opportunities, media outreach, influencer programs, events, and other PR initiatives.
• Support event planning and execution, including event kits, itineraries, creative materials, shipping, and other logistics; attend and support events as needed.
• Assist with compiling and consolidating PR results and reports for senior leadership.
• Support department budget management, including invoice coding, auditing, routing, and reconciliation.
• Assist with annual PR planning, team brainstorming, and other special projects as needed.

• 2-3 years of experience in public relations, communications, an agency environment, or a related field.
• Exceptional organizational skills and attention to detail, with the ability to manage multiple projects, deadlines, and priorities.
• Proactive, resourceful, and willing to jump in and take ownership of getting things done.
• Strong follow-through and a high level of accountability.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to work independently while also collaborating effectively as part of a team.
• Strong working knowledge of Outlook, Excel, and PowerPoint.
• Comfortable working with data, databases, reporting, and administrative systems.
• Curiosity and enthusiasm for public relations, media, storytelling, and communications.
• Interest in wine and enthusiasm for learning more about the wine industry; knowledge of the industry and distribution landscape, including DTC and the three-tier system, is a plus.
• Experience coordinating events, travel, or other logistics is a plus.
• Ability to thrive in a fast-paced environment where priorities can shift and no two days are exactly the same.
• Positive attitude, strong sense of humor, and an appreciation for a team that works hard and enjoys working together.

WAGE TRANSPARENCY: The base salary for this role ranges from $60,000 to $70,000 annually. Compensation will be determined based on candidate experience and skills.

BENEFITS:

• Health Benefits - Medical, Dental, Vision, Disability & Life insurance
• 401k with employer match
• Generous time off including vacation, holidays, and paid health time
• Paid volunteer time
• Learning & Development opportunities
• Modern Health virtual mental health & coaching visits
• Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.