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$36K

$91.2K

$126.5K

How much do promotional marketing manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for promotional marketing manager in the United States is $91,249.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $115,000.00 per year, depending on experience, location, and employer.

How does a promotional marketing manager collaborate with sales and creative teams to execute successful campaigns?

A Promotional Marketing Manager plays a central role in bridging the gap between sales and creative teams. They work closely with the creative team to develop compelling campaign concepts and promotional materials that align with the brand's vision. Simultaneously, they coordinate with sales teams to ensure that campaigns support sales goals, provide necessary promotional assets, and gather feedback on campaign effectiveness. This collaborative approach ensures that promotional strategies are both creative and results-driven, leading to more cohesive and impactful marketing efforts.

What are the key skills and qualifications needed to thrive as a promotional marketing manager, and why are they important?

To thrive as a Promotional Marketing Manager, you need expertise in campaign planning, brand strategy, and data analytics, usually backed by a degree in marketing or a related field. Familiarity with marketing automation tools, CRM systems, and analytics platforms like Google Analytics is typically required. Strong leadership, creativity, and excellent communication make someone stand out in this role. These skills ensure the effective execution of promotional strategies that drive brand awareness and sales growth.

What is the difference between Promotional Marketing Manager vs Marketing Coordinator?

AspectPromotional Marketing ManagerMarketing Coordinator
ResponsibilitiesDevelops and oversees promotional campaigns, manages brand promotions, and coordinates marketing strategies.Supports marketing campaigns, handles administrative tasks, and assists with event planning.
Required SkillsStrategic planning, campaign management, communication skills, and industry knowledge.Organizational skills, communication, and basic marketing understanding.
Work EnvironmentOffice-based, often collaborating with sales and creative teams.Office or remote, supporting marketing teams and vendors.
Common CertificationsMarketing certifications, such as HubSpot or Hootsuite, are beneficial.Entry-level certifications or courses in marketing or communications.

The Promotional Marketing Manager focuses on creating and managing promotional campaigns to boost brand visibility, requiring strategic skills and industry experience. In contrast, the Marketing Coordinator provides support to marketing initiatives, handling administrative and logistical tasks. Both roles are essential in marketing teams but differ in scope and responsibility.

Is a promotional marketing manager a high paying job?

Promotional marketing managers typically earn salaries above the national average for marketing roles, with median annual pay around $70,000 to $100,000 depending on experience, location, and industry. Senior or specialized managers can earn higher salaries, especially with strong skills in campaign management and data analysis. Compensation often includes bonuses and benefits, reflecting the role's importance in brand promotion and sales growth.

What does a promotional marketing manager do?

A promotional marketing manager plans and executes marketing campaigns to promote products or services, focusing on increasing brand awareness and sales. They coordinate with creative teams, analyze market data, and utilize tools like social media and advertising platforms to reach target audiences. Strong communication, strategic thinking, and knowledge of marketing analytics are essential for this role.

What type of promotional marketing manager makes the most money?

Senior-level promotional marketing managers with extensive experience, specialized skills in digital marketing, and leadership responsibilities tend to earn the highest salaries. Managers working in large corporations or in industries like technology and consumer goods often have higher compensation packages, especially if they oversee large teams or campaigns.

What cities are hiring for Promotional Marketing Manager jobs?

Cities with the most Promotional Marketing Manager job openings:

What are the most commonly searched types of Promotional Marketing jobs?

The most popular types of Promotional Marketing jobs are:

What states have the most Promotional Marketing Manager jobs?

States with the most job openings for Promotional Marketing Manager jobs include:

Promotional Marketing Manager jobs near you

Manager, Omnichannel & Promotional Marketing

The Estée Lauder Companies, Inc.

Blaine, MN • On-site

$76K - $125K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 15 days ago

Job description

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M• A• C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
Manager of Omnichannel & Promotional Marketing is a critical role responsible for ensuring seamless and effective vision, strategy and delivery of digital tools that support the physical salon, artist and guest experience. This role is responsible for supporting the global vision and strategy, while also delivering upon the execution for North America.
Support key initiatives within a salon omni-channel journey, delivering incremental artist and guest satisfaction, incremental salon visits, improved salon efficiencies and guest retention and advocacy.
Cultivate and maintain strong network of partners & vendors, as well as support new digital initiatives that transform ways of working and business impact, ensuring rapid adoption and optimal execution of all tools, technologies, best practices, enhancements and more to build our brand equity and fuel profitable growth throughout our ecosystem. Example of tools include hair & scalp check technologies for stores & salons, salon appointment booking experiences, marketing libraries for salons and sales teams, salon e-commerce support, etc.
Be the marketing liason for key digital partners within the organization, such as with Aveda's e-commerce businesses and networks, as well as support the overall omnichannel promotional strategy and calendar.
Qualifications
Bachelor's degree required, MBA a plus
10+ years of experience of related marketing experience and at least 2 years' experience in omnichannel related
5-10% travel time
Proven consumer marketing experience in creating Omni-channel experiences that will drive traffic across channel ecosystem via high conversion experiences that fuels loyalty and increasing lifetime value of consumer.
Problem solving and thought leadership skills
Proven success leading direct communication and traffic driving programs across channels
Excellent financial, quantitative and analytical skills
Demonstrated ability to lead projects requiring synthesis of data into actionable insights
Ability to work consistently and urgently in a faced-paced environment
Knowledgeable about CRM tools, asset management tools, emerging digital technologies and omnichannel capabilities
Excellent communication, presentation, cross functional collaboration and relationship building skills are critical
Responsible at managing vendor partenrships
Authentic Alignment with the Aveda Mission
Pay Range:
The anticipated base salary range for this position is $76,500.00 to $125,650.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.

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