Programmatic Trader Jobs in Michigan (NOW HIRING)

Job Description

As a Programmatic Media Specialist at MediaOne, General Motors' in-house media agency, you'll be on the front lines of our programmatic activation-building, trafficking, and optimizing campaigns across display, online video, audio, CTV, and emerging formats for GM brands including Chevrolet, GMC, Buick, Cadillac, OnStar, and corporate initiatives. You're handson in the DSPs, close to the data, and excited to turn performance signals into smart, tactical decisions every day.

You'll work alongside channel, audience, and analytics specialists to deliver ambitious performance and brand outcomes across the GM portfolio.

Campaign setup & trafficking:

• Build and launch campaigns in leading DSPs (e.g., DV360, The Trade Desk, Amazon, Yahoo or equivalent) for GM brands.

• Configure audience and contextual strategies, frequency caps, bid strategies, and pacing rules.

• Activate across a mix of open exchange, PMP, and programmatic guaranteed inventory with the right brand safety and suitability controls in place.

Optimization & inflight management:

• Own daytoday health of campaigns: pacing, delivery, and performance against KPIs for assigned GM brands.

• Optimize bids, budgets, audiences, and inventory to improve CPM, CTR, CPA, ROAS, viewability, VCR, and reach efficiency.

• Execute structured A/B tests (creative, audiences, inventory sources, bid strategies) and document learnings.

Reporting & insights:

• Pull and QA performance data from DSPs and reporting tools and conduct 'proof of performance' campaign reporting.

• Build clear, concise reporting views that highlight what's working, what isn't, and what you're changing next.

• Feed insights back to MediaOne channel leads, GM brand teams, and analytics partners to inform future briefs and strategies.

Ways of working & quality:

• Follow and help refine naming conventions, taxonomies, and QA checklists for campaign setup across GM brands.

• Partner closely with media planners, audience teams, and analytics to ensure programmatic is tightly integrated into fullfunnel GM plans.

• Uphold MediaOne and GM standards for brand safety, fraud/IVT protection, suitability, and data privacy.

Background & experience:

• Bachelor's degree required

• 2+ years of handson experience in programmatic media buying or ad operations (agency, inhouse, or platform side).

Technical skills:

• Working proficiency in at least one major DSP (DV360, The Trade Desk, Amazon, Yahoo, etc.).

Understanding of:

• Auction mechanics (firstprice auctions, floors, bid strategies).

• Deal structures (open exchange, PMPs, preferred deals, PG).

• Core measurement concepts (viewability, IVT/fraud, brand safety, frequency management).

• Comfortable using Excel/Sheets and basic visualization tools for performance analysis.

Mindset & soft skills:

• Strong analytical, detailoriented approach; comfortable living in dashboards and loglevel data.

• Clear, concise communicator who can explain what the numbers mean and what you plan to do next.

• Organized and reliable-able to manage multiple line items and priorities without losing control of pacing or QA.

• Curious about the evolving programmatic landscape (identity, SPO, clean rooms, AIdriven optimization) and eager to test responsibly for largescale brands like Chevrolet, GMC, Buick, Cadillac, and OnStar.

#LI-MO

About GM

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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