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What are the key skills and qualifications needed to thrive as a Remote Programmatic Trader, and why are they important?

To thrive as a Remote Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and analytics tools like Google Analytics or The Trade Desk is typically required. Strong analytical thinking, problem-solving, and effective communication skills help you excel in managing campaigns and collaborating with clients or teams remotely. These abilities are crucial for efficiently driving campaign performance and achieving client goals in a fast-evolving digital advertising landscape.

How does a Remote Programmatic Trader typically collaborate with account managers and data analysts to optimize campaign performance?

As a Remote Programmatic Trader, you'll work closely with account managers and data analysts to ensure client campaigns meet their objectives. Account managers communicate client goals and feedback, while data analysts help interpret campaign metrics and audience insights. Regular virtual meetings and shared reporting tools facilitate teamwork, enabling you to make data-driven optimizations, adjust bidding strategies, and swiftly address any performance issues. This collaborative approach is essential for delivering results and maintaining strong client relationships in a remote work setting.

What is a Remote Programmatic Trader?

A Remote Programmatic Trader is a professional who manages and optimizes the buying and selling of digital advertising inventory using automated, data-driven systems, all while working remotely. They use programmatic platforms and algorithms to execute ad campaigns efficiently and in real-time across various digital channels. Their responsibilities include analyzing campaign performance, adjusting bidding strategies, and ensuring that ad spend delivers the best possible ROI. Remote Programmatic Traders often collaborate with marketing teams, advertisers, and publishers, leveraging their expertise in digital media buying and analytics.

What is the difference between Remote Programmatic Trader vs Remote Digital Media Buyer?

AspectRemote Programmatic TraderRemote Digital Media Buyer
CredentialsExperience with DSPs, ad tech platforms, and data analysisExperience with media planning, ad platforms, and campaign management
Work EnvironmentTypically works in ad tech or digital marketing agencies, focusing on programmatic platformsWorks in marketing or media agencies, managing ad placements across channels
Industry UsageCommonly used in digital advertising, especially programmatic ad buyingUsed broadly in digital marketing, including direct media buying
Search & Comparison IntentOften compared for technical skills and platform expertiseCompared for campaign strategy and media planning skills

The main difference is that Remote Programmatic Traders focus on automated, data-driven ad buying through DSPs and ad tech platforms, while Remote Digital Media Buyers handle broader media planning and manual ad placements. Both roles require digital marketing experience but differ in technical complexity and tools used.

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What job categories do people searching Remote Programmatic Trader jobs in Michigan look for? The top searched job categories for Remote Programmatic Trader jobs in Michigan are:
What cities in Michigan are hiring for Remote Programmatic Trader jobs? Cities in Michigan with the most Remote Programmatic Trader job openings:
Remote Programmatic Trader jobs near you
Programmatic Display Strategist - REMOTE

Programmatic Display Strategist - REMOTE

Blue Wheel Media

West Bloomfield, MI • On-site, Remote

$75K - $95K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce. We are one of the fastest-growing private companies in the US and a leader in our industry. We can attribute much of that growth to our diverse capabilities and our amazing track record of success managing over $1 billion in revenue for our clients.
Your Role:
Blue Wheel is looking for someone to manage and grow their client portfolio through Amazon DSP as well as support with expansion to other DSPs. As a Programmatic Strategist, you will be a key part in building Blue Wheel's Programmatic team. Your day to day will consist of:
  • Develop and execute programmatic strategy from conception to implementation and analysis, within a larger media plan to support client marketing and business goals.
  • Directly building, managing, optimizing and reporting on Programmatic campaigns across Amazon and other DSPs.
  • Collaborating & communicating with internal and external account stakeholders on media strategy, performance, recommendations and new opportunities
  • Build relationships with clients and establish yourself as the SME across Programmatic platforms, such as Amazon, MNTN, Criteo and more.
  • Enhance Blue Wheel's AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients.
  • Be a thought leader in the industry and throughout the agency. Share your knowledge and experience to enhance the internal team and support external Blue Wheel marketing efforts.

Responsibilities Include:
  • Partner with Client Services and Media Buying teams to develop, present, and execute data-driven media strategies aligned with client marketing and business goals.
  • Provide strategic input on programmatic capabilities across providers during internal planning sessions and client meetings to help drive measurable business outcomes.
  • Support client-facing presentations to share campaign performance, insights, optimizations, and forward-looking recommendations.
  • Set up and launch DSP campaigns based on finalized plans, including creative uploads, budget and flight configuration, audience targeting, and tracking tag implementation.
  • Plan, negotiate, and manage PMP (Private Marketplace) deals to support premium inventory access, brand safety, and performance goals within DSP campaigns.
  • Perform thorough QA pre- and post-launch to ensure accurate campaign setup, creative approvals, proper pacing, and alignment with media objectives.
  • Conduct regular (e.g., bi-weekly) campaign analysis and optimizations, reallocating budgets to top-performing tactics and identifying actionable insights.
  • Update orders and line items monthly and track all deliverables including creatives, tags, and promotions.
  • Collaborate with analytics teams to assess attribution models, ROI, and overall campaign impact across channels.
  • Maintain organized campaign taxonomy and naming conventions to ensure reporting clarity and operational efficiency.
  • Stay informed on programmatic platform updates (Amazon, Criteo, MNTN, etc.) and share relevant trends, features, and best practices with internal teams.
  • Support the development and documentation of creative and strategic DSP best practices and assist with testing new platform features and capabilities.

Knowledge & Experience Requirements:
  • 4+years of experience working directly with clients on media strategy and performance as well as building, optimizing, managing and reporting on Programmatic Campaigns or Amazon DSP Campaigns.
  • Proven record of the hands-on-keys experience using a variety of programmatic media including display, OLV and Streaming
  • Expert in media strategy development and communication with key stakeholders.
  • Demonstrated track record of impactful and successful media management and strategy recommendations.
  • Proficient in marketing funnel and how programmatic media supports the brand goal and greater media strategy.

Preferred but not required
  • Experience leveraging AMC reports to support performance insights and recommendations as well as AMC Custom audiences to improve targeting and overall performance.
  • Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart, MNTN, Criteo etc.
  • Experience with non-endemic media management from Amazon DSP

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