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Programmatic Publisher Jobs in Maryland (NOW HIRING)

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Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a programmatic publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a programmatic publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What are popular job titles related to Programmatic Publisher jobs in Maryland?

For Programmatic Publisher jobs in Maryland, the most frequently searched job titles are:

What job categories do people searching Programmatic Publisher jobs in Maryland look for?

The top searched job categories for Programmatic Publisher jobs in Maryland are:

What cities in Maryland are hiring for Programmatic Publisher jobs?

Cities in Maryland with the most Programmatic Publisher job openings:

ADAPTIVE SPORTS WINTER EVENT PLANNING INTERNSHIP

Move United

Rockville, MD

$13.25 - $16.25/hr

Full-time, Internship

Re-posted 10 days ago


Job description

Position Overview:

An internship with Move United provides the opportunity to gain knowledge and professional experience in adaptive sports, sports management, events management, and other related fields while helping Move United lead a movement so that no one is left on the sidelines, and everyone gets in the game.

The Adaptive Sports Event Planning Intern will learn about planning and delivering a large scale national adaptive sports event. They will also get to experience other programmatic initiatives.

Job Duties/Responsibilities:

The internship involves supporting a variety of event and program logistics from start to finish. Depending on the time of year this internship will get to experience one of Move United’s signature events such as The Hartford Ski Spectacular or Move United Warfighter events.

Assist with all aspects of event planning including curriculum design, venue and event logistics, marketing and onsite experience

Assist with identify assets and local support to improve the event goals; coordinate with organizing team

Assist in coordinating workshops, clinics, social events and other aspects of the overall schedule

Assist Move United staff in elevating and promoting Move United’s overall events and programs

Internship period:

August – December, 8-12 weeks

Other periods may be available upon request (please inquire).

Hours:

Full time for winter intern - Monday-Friday 8:30 am – 5:30 pm EST. Flexible hours to accommodate differing time zones are available.

30-40 hours/week

This internship is remote, except for in-person event attendance. Some office hour experience available at our Rockville, MD HQ.

Compensation:

$50 stipend per day

All travel expenses to events are paid

Adaptive sports training and education

Continuing Education Unit (CEU) credits can be earned upon request

Additional certificates can be earned through our member organizations

Intern Qualities:

Self-motivated

Takes initiative

Flexible/adaptable to change

Organized with multi-tasking abilities

Ability to work well in a team environment

Minimum Qualifications:

Background in the field, including formal education or equivalent experience (Preferred)

Technologically proficient with experience in using Microsoft 365 (Word, Excel, Publisher, PowerPoint) and Adobe Suite

Effective communicator – comfortable using a range of communication tools

Authorized to work in the U.S. and pass a background screening

Availability to travel within the U.S. (air and ground)

Desired Skills (not required)

Experience using CRM systems (i.e. Salesforce), web creation platforms (i.e. WordPress), and digital marketing platforms (i.e. Constant Contact) a plus

Digital design experience (i.e. Canva or Adobe Indesign) a plus

Accepted interns will be required to:

Complete any training required for the internship

Maintain weekly meetings with the supervisor

Participate in a mid and end-of-internship review

Be responsible for completing the necessary paperwork, if seeking college credits

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.