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Programmatic Publisher Jobs in Maryland (NOW HIRING)

... publish, and deliver high-value content. About Us Contiem, Inc. is a global Component Content ... Oversee and manage technical and programmatic resources, spend plans, and program execution for ...

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Programmatic Publisher information

What is a programmatic publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a programmatic publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What are the key skills and qualifications needed to thrive as a programmatic publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are popular job titles related to Programmatic Publisher jobs in Maryland?

For Programmatic Publisher jobs in Maryland, the most frequently searched job titles are:

What job categories do people searching Programmatic Publisher jobs in Maryland look for?

The top searched job categories for Programmatic Publisher jobs in Maryland are:

What cities in Maryland are hiring for Programmatic Publisher jobs?

Cities in Maryland with the most Programmatic Publisher job openings:

Sr. Program Manager

Contiem

Annapolis, MD • On-site

$130K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago


Job description


*The final compensation offer will be determined by factors such as the candidate's skills, qualifications, experience, geographic location, and other relevant factors.
Our Mission
We aim to be the leading provider of content management software and expertise, helping clients create, manage, publish, and deliver high-value content.
About Us
Contiem, Inc. is a global Component Content Management System (CCMS) and expertise partner. We specialize in creating, managing, and delivering high-value content - technical documentation, eLearning, online help, visualizations, training materials, etc. We continuously challenge the status quo and empower organizations by delivering effective content solutions that help clients achieve their business objectives.
Contiem headquarters is located in Annapolis, MD, with several other US locations and international locations in Sutton, UK, Chennai, India, and Sydney, Australia. Our elite team of subject matter experts works closely with clients to assess, optimize, and transform their content objectives and operations. Our global team allows us to support clients in 40 countries, including many of the world's largest companies and iconic brands, from various industries such as Publishing, Consumer Products, Healthcare, Technology, and Financial Services.
Position Summary
The Sr. Program Manager, Professional Services, will be responsible for overseeing long and short-term strategic and tactical planning, as well as the day-to-day activities required to support the assigned verticals.
Essential Duties & Responsibilities
  • Provide leadership and management to the personnel and programs that support the assigned vertical.
  • Monitor and direct teams to meet and exceed revenue growth targets through knowledge of the clients' contracting processes, budget cycles, and decision-making processes.
  • Oversee client communications to ensure regular, active contact with active and prospective clients (e.g., new product rollouts, innovation/product roadmaps, upgrades, events/activities, etc.).
  • Oversee and manage technical and programmatic resources, spend plans, and program execution for project engagements to ensure Contiem meets client expectations and contractual obligations.
  • Track and report on monthly revenue forecasts and actuals within assigned verticals, including committed and uncommitted contract actions.
  • Handle client escalations with professional maturity and a solutions-based approach.
  • Work with Sales to respond to Sales queries, proposals, and new client opportunities. This may include assisting with developing proposals or playing an active role in the sales process.

Experience and Skills
  • US citizenship.
  • Bachelor's degree in Business, Engineering, or a related field of study from an accredited college or university.
  • 12+ years of experience in client service, account management, or enterprise-level content management software and solution sales.
  • Ability to lead in a matrix management environment with a proven ability to collaborate on projects with a mix of remote and centrally located team members across different time zones.
  • Excellent communication skills.
  • Familiarity with Microsoft Office tools, specifically PowerPoint, and spreadsheet applications such as Excel, including pivot tables and charting.
  • Experience developing, implementing, and determining the business impact of various approaches, including revenue forecasting, to ensure they are measured, optimized, and aligned with targets.

Preferred Skills & Qualifications
  • Knowledge of XML technologies.
  • Experience working with enterprise-type software applications, including their installation and ongoing support.
  • Knowledge of content management software, structured content, and/or content solutions.
  • Knowledge and use of project management and issue-tracking software, such as Jira.

Please note, this job description does not cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.
Travel
This position requires travel up to 10% of the time, both domestically and internationally.
Work Hours
This is a full-time, exempt position.
Work Location
In-office is preferred (Annapolis, MD); remote is acceptable.
Job Benefits
  • 3 weeks of PTO, 8 paid holidays, 5 additional days for life events such as adoption, childbirth, and marriage.
  • Free medical, dental, vision, life insurance and disability coverage.
  • 401(k) with 100% match of up to 4% of contributions and with immediate vesting.
  • Professional Membership Reimbursement.
  • Employee Referral bonus.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.