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Programmatic Publisher Jobs in Georgia (NOW HIRING)

Work with publishers/media partners to develop effective and bespoke media solutions * Manage ... programmatic buying strategies, media mix optimization * Understand and experienced with tag ...

... programmatic objectives. * All DeVry instructors will participate in a comprehensive faculty ... Sets clear expectations for the course by publishing course terminal objectives, assignment ...

... programmatic objectives. * All DeVry instructors will participate in a comprehensive faculty ... Sets clear expectations for the course by publishing course terminal objectives, assignment ...

... programmatic objectives. * All DeVry instructors will participate in a comprehensive faculty ... Sets clear expectations for the course by publishing course terminal objectives, assignment ...

... programmatic objectives. * All DeVry instructors will participate in a comprehensive faculty ... Sets clear expectations for the course by publishing course terminal objectives, assignment ...

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Programmatic Publisher information

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are popular job titles related to Programmatic Publisher jobs in Georgia? For Programmatic Publisher jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Georgia look for? The top searched job categories for Programmatic Publisher jobs in Georgia are:
What cities in Georgia are hiring for Programmatic Publisher jobs? Cities in Georgia with the most Programmatic Publisher job openings:

$68.40K - $89.60K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago


Job description

Company Description

Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Responsibilities
  • Assist in the planning and execution of digital media campaigns across programmatic channels, including Display, CTV, Online Video (OLV), and Audio
  • Support the coordination of digital media planners and execution teams to ensure campaigns are launched accurately and on time
  • Assist in developing RFPs, managing vendor outreach, and tracking proposal responses
  • Review and support evaluation of vendor proposals, including pricing, audience strategy, and performance approach
  • Contribute to the development of media strategies and paid media plans, including audience targeting, segmentation, budgeting, and optimization frameworks
  • Support the preparation of media recommendations, performance insights, and testandlearn opportunities for internal teams and clients
  • Assist with campaign setup (Prisma, DSP), execution, and measurement across programmatic buying platforms
  • Monitor campaign performance, support inflight optimizations, and help establish benchmarks and future testing recommendations
  • Support publisher outreach, industry research, platform evaluations, and POV development
  • Verify media setup and execution accuracy across all programmatic buys
  • Communicate with publishers and partners to help fulfill campaign requirements and troubleshoot issues
  • Work closely with the Supervisor & Account Media Director (AMD) on insights, reporting, and optimization recommendations across campaigns
  • Participate in weekly status updates and ongoing internal and external communications
Qualifications
  • Minimum 3+ years of handson digital media planning and buying experience
  • Strong understanding of digital media fundamentals, planning principles, and performance metrics
  • Experience with media buying and adserving platforms, ideally including: Programmatic DSPs such as DV360, The Trade Desk, Yahoo, or similar
  • Self-starter with strong time management & multi tasking skills
  • Experience on Google Ads, Campaign Manager (DCM), Prisma
  • Analytical, detailoriented, and processdriven
  • Excellent verbal and written communication skills
  • Collaborative team player comfortable working crossfunctionally
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  • Paid Family Care for parents and caregivers for 12 weeks or more
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $68,400- $89,600 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/30/2026. 

Employment Type: FULL_TIME