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Programmatic Publisher Jobs in Georgia (NOW HIRING)

STI Federal

Program Analyst

Atlanta, GA · On-site

Provide comprehensive administrative and programmatic support to leadership and staff. * Manage and ... Proficiency in Microsoft Office Suite, including Word, Excel, Access, PowerPoint, and Publisher.

Cadent

Sales Director

Atlanta, GA

Overview Cadent ignites seamless connections between brands, publishers & consumers. Our predictive ... Proven performance selling programmatic - both Managed and Self-Service * Strong relationships with ...

Cadent Technology, Inc.

Sales Director

Atlanta, GA

Overview Cadent ignites seamless connections between brands, publishers & consumers. Our predictive ... Proven performance selling programmatic - both Managed and Self-Service * Strong relationships with ...

devry

Hybrid Visiting Professor of English

Decatur, GA

$1.5K - $2.7K/wk

... programmatic objectives. * All DeVry instructors will participate in a comprehensive faculty ... Sets clear expectations for the course by publishing course terminal objectives, assignment ...

devry

Hybrid Visiting Professor of English

Decatur, GA

$1.5K - $2.7K/wk

... programmatic objectives. * All DeVry instructors will participate in a comprehensive faculty ... Sets clear expectations for the course by publishing course terminal objectives, assignment ...

Cadent

Sales Director

Atlanta, GA · On-site

Overview Cadent ignites seamless connections between brands, publishers & consumers. Our predictive ... Proven performance selling programmatic - both Managed and Self-Service * Strong relationships with ...

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Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in Georgia? For Programmatic Publisher jobs in Georgia, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Georgia look for? The top searched job categories for Programmatic Publisher jobs in Georgia are:
What cities in Georgia are hiring for Programmatic Publisher jobs? Cities in Georgia with the most Programmatic Publisher job openings:
Programmatic Publisher jobs near you

Social Media Manager

World Emblem Internatio

Norcross, GA • On-site

$90K/yr

Full-time

Re-posted yesterday

Job description

JOB SUMMARY

World Emblem is seeking a strategic and tech-savvy Social Media Manager to lead day-to-day content strategy and execution across our portfolio of brands, including World Emblem, Hero’s Pride, Custom Genie, and our CEO’s executive LinkedIn presence. The ideal candidate excels at B2B multi-brand storytelling and is highly comfortable leveraging AI and programmatic tools to scale, optimize, and streamline digital communications.

KEY RESPONSIBILITIES

  • Strategy & Planning: Develop and maintain integrated content calendars across LinkedIn, Facebook, and Instagram, aligning themes with marketing priorities and brand positioning.

  • Content Creation: Write, edit, and publish high-quality, platform-tailored daily posts; collaborate cross-functionally to source imagery, stories, and product updates.

  • Community Management: Monitor social channels for engagement, respond to interactions, and support the CEO's executive LinkedIn presence and audience growth.

  • Optimization & Tools: Utilize AI tools for content workflow efficiency and leverage programmatic scheduling platforms to track analytics, reach, and performance metrics.

QUALIFICATIONS

  • Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent practical experience).

  • Experience: Minimum 5 years of dedicated social media experience, with a strong preference for B2B and multi-brand environments.

  • Platform Expertise: Advanced knowledge of LinkedIn, Facebook, and Instagram best practices, algorithms, and engagement tactics.

  • Technical Skills: Proficiency with social media management tools (e.g., Sprout Social, Hootsuite) and comfort integrating AI/automation into workflows.

  • Communication: Exceptional copywriting and editing skills with the ability to adapt tone for corporate, product, and executive audiences.



Monday - Friday (9:30 AM to 6:00 PM)