ZipRecruiter

Log In

1

Programmatic Media Buyer Jobs in Indiana (NOW HIRING)

Ten Adams

Paid Media Director

Evansville, IN · On-site

... paid social, programmatic, CTV/OTT, streaming, native and emerging channels. * Partner with ... Required Skills Hard Skills * 10+ years of experience in paid media planning/buying across ...

Ten Adams

Paid Media Director

Evansville, IN · On-site +1

... paid social, programmatic, CTV/OTT, streaming, native and emerging channels. * Partner with ... Required Skills Hard Skills * 10+ years of experience in paid media planning/buying across ...

coty

$85K - $110K/yr

Senior Digital Media Trading Manager To start as soon as possible in Darmstadt, Germany We are Coty ... Oversee the planning & execution of programmatic, social & ecommerce buying across DACH * Develop ...

coty

$85K - $110K/yr

Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution models across the full marketing funnel * Solid understanding of integrated media ecosystems, including ...

All JobsProgrammatic Media Buyer JobsProgrammatic Media Buyer Jobs in Indiana

Programmatic Media Buyer information

See Indiana salary details

$13.8K

$66.1K

$113.2K

How much do programmatic media buyer jobs pay per year?

As of Aug 1, 2026, the average yearly pay for programmatic media buyer in Indiana is $66,060.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $80,400.00 per year, depending on experience, location, and employer.

What is a Programmatic Media Buyer job?

A Programmatic Media Buyer is responsible for purchasing digital advertising space using automated technology and data-driven strategies. They leverage demand-side platforms (DSPs) to bid on ad inventory in real time, optimizing campaigns for performance and cost efficiency. Their role includes analyzing campaign metrics, adjusting targeting parameters, and collaborating with creative and account teams to achieve marketing objectives.

What are the key skills and qualifications needed to thrive in the Programmatic Media Buyer position, and why are they important?

To thrive as a Programmatic Media Buyer, you need strong analytical skills, experience in digital marketing, and a bachelor’s degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs) such as The Trade Desk or Google DV360, along with certifications like IAB Digital Media Buying & Planning, is highly valuable. Attention to detail, effective communication, and adaptability are important soft skills for navigating data-driven environments and client needs. These skills enable efficient campaign management, optimize ad performance, and support strong collaboration with clients and team members.

How much does a media buyer get paid?

A programmatic media buyer's salary typically ranges from $50,000 to $100,000 annually, depending on experience, location, and the complexity of campaigns managed. Entry-level roles may start lower, while experienced buyers with certifications and advanced skills can earn higher salaries, often supplemented with bonuses or commissions.

What kind of jobs in media bring in $150,000 a year?

Programmatic media buyers with extensive experience, advanced skills in data analysis, and proficiency with ad platforms like DSPs can earn $150,000 or more annually. Senior roles often require certifications, strategic expertise, and a strong understanding of digital advertising ecosystems.

What jobs pay 500,000 a year in the US?

Programmatic media buyers typically do not earn $500,000 annually, but high-level roles such as digital marketing directors, chief marketing officers, or senior advertising executives can reach or exceed this level with extensive experience, leadership responsibilities, and bonuses. These roles often require advanced skills in data analysis, strategic planning, and familiarity with advertising platforms and tools. Compensation at this level usually includes base salary, bonuses, and stock options, especially in large organizations or successful agencies.

What does a typical day look like for a Programmatic Media Buyer?

A typical day for a Programmatic Media Buyer involves setting up, monitoring, and optimizing ad campaigns across various digital platforms to achieve clients’ objectives. You’ll frequently analyze campaign performance data, adjust targeting or bidding strategies, and collaborate with account managers to align efforts with broader marketing goals. Regular communication with clients and creative teams is common to ensure that messaging resonates with target audiences. The role is both data-driven and collaborative, offering a dynamic workflow in a fast-paced environment.

What does a programmatic media buyer do?

A programmatic media buyer is responsible for purchasing digital advertising space automatically using software and algorithms. They analyze data, optimize campaigns, and use tools like demand-side platforms (DSPs) to target audiences efficiently across various online channels.
What are the most commonly searched types of Programmatic Media Buyer jobs in Indiana? The most popular types of Programmatic Media Buyer jobs in Indiana are:
What are popular job titles related to Programmatic Media Buyer jobs in Indiana? For Programmatic Media Buyer jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Programmatic Media Buyer jobs in Indiana look for? The top searched job categories for Programmatic Media Buyer jobs in Indiana are:
Programmatic Media Buyer jobs near you
Infographic showing various Programmatic Media Buyer job openings in Indiana as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $66,060 per year, or $31.8 per hour.

Digital Media Buyer & Website Manager

Fair Oaks Farms

Fair Oaks, IN • On-site

Full-time

Re-posted 6 days ago

Job description

About Company:


Position: Digital Media Buyer & Website Manager

Department: Marketing

Reports to: Vice President of Sales & Marketing

Type: Full-Time; Exempt

Position Summary: The Digital Media Buyer & Website Manager is responsible for developing, executing, and optimizing paid media strategies that drive visitation, occupancy, revenue, and brand awareness for the property. This role manages the annual digital advertising budget, executes media buys across multiple digital platforms, coordinates traditional media campaigns, and oversees website content management to support seasonal promotions, events, accommodations, dining, and entertainment offerings. The ideal candidate combines analytical media buying expertise with creative digital marketing skills and a strong understanding of hospitality and tourism marketing.

Duties & Responsibilities

  • Develop and execute paid media campaigns across platforms including Google Ads, Meta (Facebook and Instagram), Viant, YouTube, display networks, and other emerging digital channels.
  • Manage the annual digital advertising budget and allocate spending across key business segments, including hotel, attractions, dining, events, ecommerce, and seasonal promotions.
  • Monitor campaign performance and optimize targeting, bidding strategies, creative assets, and audience segmentation to maximize return on ad spending (ROAS).
  • Create media plans and forecast campaign performance based on business objectives and seasonal demand.
  • Track, analysis, and report campaign metrics including impressions, clicks, conversions, cost-per-acquisition, occupancy impact, and revenue attribution.
  • Collaborate with VP of Sales & Marketing as well as creative agency partners to ensure alignment between marketing initiatives and business goals.
  • Stay current on digital advertising trends, platform updates, audience targeting capabilities, and hospitality marketing best practices.
  • Coordinate radio advertising campaigns throughout the year to support special events, promotions, entertainment acts, seasonal offerings, and brand awareness initiatives.
  • Assist with media scheduling, creative coordination, commercial trafficking, and campaign performance tracking.
  • Work with media vendors and partners to negotiate placements and maximize campaign effectiveness.
  • Manage and maintain the property's website to ensure accurate, timely, and engaging content.
  • Build and update landing pages for seasonal activities, events, promotions, packages, and marketing campaigns.
  • Coordinate website content updates across multiple business segments and departments.
  • Optimize website pages for user experience, conversion performance, and SEO best practices.
  • Monitor website analytics and recommend enhancements to improve engagement, traffic, and conversion rates.
  • Ensure website content reflects current branding, messaging, promotions, and guest experiences.
  • Manage the annual paid media budget and track expenditures against approved allocations.
  • Provide regular reporting on campaign performance, budget utilization, website analytics, and marketing ROI.
  • Report on Key Performance Indicators such as Return on Ad Spend (ROAS), CPAs, Occupancy and Visitation growth, website traffic and conversion rates, campaign engagement metrics and seasonal campaign performance.
  • Develop recommendations for future media investments based on performance data and market trends.
  • Maintain accurate records of media spending, invoices, and vendor contracts.

Qualifications

  • Bachelor’s degree in marketing, Digital Marketing, Communications, Business, Hospitality, or related field.
  • 3–5+ years of experience in digital media buying, digital marketing, or advertising.
  • Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms.
  • Experience managing advertising budgets and performance reporting.
  • Proficiency with Google Analytics, Google Tag Manager, and website content management systems (CMS).
  • Strong analytical, organizational, and project management skills.
  • Excellent communication and collaboration abilities.
  • Preferred Experience in hospitality, tourism, resort, casino, entertainment, or destination marketing.
  • Preferred Experience with Viant, DSP platforms, geofencing, retargeting, and audience segmentation strategies.
  • Knowledge of SEO, conversion rate optimization, and website UX best practices.
  • Familiarity with radio, broadcast, and traditional media advertising.
  • Experience with marketing automation and CRM platforms.
  • Other duties as necessary.