Digital Media Buyer & Website Manager Department: Marketing Reports to: Vice President of Sales ... Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms.
Digital Media Buyer & Website Manager Department: Marketing Reports to: Vice President of Sales ... Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms.
Familiarity with media buying processes, agency workflows, and campaign delivery operations ... search, programmatic, ABM/OBM, and publisher-direct programs. * Help develop audience, channel ...
Familiarity with media buying processes, agency workflows, and campaign delivery operations ... search, programmatic, ABM/OBM, and publisher-direct programs. * Help develop audience, channel ...
Paid Media Director
Evansville, IN · On-site
... paid social, programmatic, CTV/OTT, streaming, native and emerging channels. * Partner with ... Required Skills Hard Skills * 10+ years of experience in paid media planning/buying across ...
Paid Media Director
Evansville, IN · On-site
... paid social, programmatic, CTV/OTT, streaming, native and emerging channels. * Partner with ... Required Skills Hard Skills * 10+ years of experience in paid media planning/buying across ...
Paid Media Director
Evansville, IN · On-site +1
... paid social, programmatic, CTV/OTT, streaming, native and emerging channels. * Partner with ... Required Skills Hard Skills * 10+ years of experience in paid media planning/buying across ...
Paid Media Director
Evansville, IN · On-site +1
... paid social, programmatic, CTV/OTT, streaming, native and emerging channels. * Partner with ... Required Skills Hard Skills * 10+ years of experience in paid media planning/buying across ...
$85K - $110K/yr
Senior Digital Media Trading Manager To start as soon as possible in Darmstadt, Germany We are Coty ... Oversee the planning & execution of programmatic, social & ecommerce buying across DACH * Develop ...
$85K - $110K/yr
Senior Digital Media Trading Manager To start as soon as possible in Darmstadt, Germany We are Coty ... Oversee the planning & execution of programmatic, social & ecommerce buying across DACH * Develop ...
$85K - $110K/yr
Social Digital Media Manager To start as soon as possible in Darmstadt, Germany We are Coty, a ... Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution ...
$85K - $110K/yr
Social Digital Media Manager To start as soon as possible in Darmstadt, Germany We are Coty, a ... Deep expertise in programmatic buying, audience segmentation, A/B testing, DCO, and attribution ...
... health-focused media. * Through collaboration with student organizations, academic units ... student interns. * Collaborates with campus partners to advance a coordinated, student-centered ...
... health-focused media. * Through collaboration with student organizations, academic units ... student interns. * Collaborates with campus partners to advance a coordinated, student-centered ...
... media. * Advances population-level prevention strategies to improve quality of life and student ... student interns. * Collaborates with campus partners to advance a coordinated, student-centered ...
... media. * Advances population-level prevention strategies to improve quality of life and student ... student interns. * Collaborates with campus partners to advance a coordinated, student-centered ...
Health and Wellness Specialist - Substance Use Interventions and Prevention, Health Promotions
Bloomington, IN · On-site
$20.25 - $28/hr
... health-focused media. * Collaborates with student organizations, academic units, residential ... student interns. * Collaborates with campus partners to advance a coordinated, student-centered ...
Health and Wellness Specialist - Substance Use Interventions and Prevention, Health Promotions
Bloomington, IN · On-site
$20.25 - $28/hr
... health-focused media. * Collaborates with student organizations, academic units, residential ... student interns. * Collaborates with campus partners to advance a coordinated, student-centered ...
Internship Programmatic Media Buyer information
What does an internship programmatic media buyer do?
An Internship Programmatic Media Buyer assists in planning, executing, and optimizing digital advertising campaigns using automated, data-driven platforms. Interns learn to use programmatic tools to purchase ad space across various digital channels, analyze campaign performance, and help adjust strategies for better results. They often work with senior media buyers, gaining experience in targeting audiences, setting budgets, and reporting on campaign outcomes.
What types of projects and responsibilities can an internship programmatic media buyer expect to handle during their internship?
As an Internship Programmatic Media Buyer, you will typically assist with campaign setup, monitoring, and optimization using demand-side platforms (DSPs). You may be tasked with analyzing campaign performance data, preparing reports, and collaborating with account managers or senior buyers to develop strategies that meet client objectives. Interns often get exposure to various digital advertising channels, learn industry best practices, and gain hands-on experience with tools such as Google DV360 or The Trade Desk. This role offers valuable insight into how programmatic campaigns are planned and executed, while also allowing you to build foundational skills for a future in digital marketing.
What are the key skills and qualifications needed to thrive as an internship programmatic media buyer, and why are they important?
To thrive as an Internship Programmatic Media Buyer, foundational knowledge in digital marketing, data analysis, and a related academic background (such as marketing, business, or communications) are essential. Familiarity with programmatic advertising platforms like Google DV360, The Trade Desk, and basic proficiency in Excel or analytics tools is often required. Attention to detail, strong communication skills, and a willingness to learn help interns excel in managing campaigns and collaborating with teams. These skills ensure effective ad placements, data-driven decision making, and successful outcomes in a fast-evolving digital advertising landscape.
What is the difference between Internship Programmatic Media Buyer vs Programmatic Media Buyer?
| Aspect | Internship Programmatic Media Buyer | Programmatic Media Buyer |
|---|---|---|
| Credentials | Typically pursuing or recent graduate, some knowledge of digital marketing | Relevant degree, certifications like IAB or Google Ads |
| Work Environment | Internship setting, supervised, entry-level tasks | Full-time, independent campaign management |
| Employer & Industry Usage | Advertising agencies, digital marketing firms, media companies | Same as internship, but with more responsibility |
The main difference is experience level and responsibility. An Internship Programmatic Media Buyer is an entry-level role focused on learning and supporting campaign tasks, while a Programmatic Media Buyer manages campaigns independently with more expertise and decision-making authority.
What cities in Indiana are hiring for Internship Programmatic Media Buyer jobs?
Cities in Indiana with the most Internship Programmatic Media Buyer job openings:
Full-time
Re-posted 3 days ago
Job description
About Company:
Position: Digital Media Buyer & Website Manager
Department: Marketing
Reports to: Vice President of Sales & Marketing
Type: Full-Time; Exempt
Position Summary: The Digital Media Buyer & Website Manager is responsible for developing, executing, and optimizing paid media strategies that drive visitation, occupancy, revenue, and brand awareness for the property. This role manages the annual digital advertising budget, executes media buys across multiple digital platforms, coordinates traditional media campaigns, and oversees website content management to support seasonal promotions, events, accommodations, dining, and entertainment offerings. The ideal candidate combines analytical media buying expertise with creative digital marketing skills and a strong understanding of hospitality and tourism marketing.
Duties & Responsibilities
- Develop and execute paid media campaigns across platforms including Google Ads, Meta (Facebook and Instagram), Viant, YouTube, display networks, and other emerging digital channels.
- Manage the annual digital advertising budget and allocate spending across key business segments, including hotel, attractions, dining, events, ecommerce, and seasonal promotions.
- Monitor campaign performance and optimize targeting, bidding strategies, creative assets, and audience segmentation to maximize return on ad spending (ROAS).
- Create media plans and forecast campaign performance based on business objectives and seasonal demand.
- Track, analysis, and report campaign metrics including impressions, clicks, conversions, cost-per-acquisition, occupancy impact, and revenue attribution.
- Collaborate with VP of Sales & Marketing as well as creative agency partners to ensure alignment between marketing initiatives and business goals.
- Stay current on digital advertising trends, platform updates, audience targeting capabilities, and hospitality marketing best practices.
- Coordinate radio advertising campaigns throughout the year to support special events, promotions, entertainment acts, seasonal offerings, and brand awareness initiatives.
- Assist with media scheduling, creative coordination, commercial trafficking, and campaign performance tracking.
- Work with media vendors and partners to negotiate placements and maximize campaign effectiveness.
- Manage and maintain the property's website to ensure accurate, timely, and engaging content.
- Build and update landing pages for seasonal activities, events, promotions, packages, and marketing campaigns.
- Coordinate website content updates across multiple business segments and departments.
- Optimize website pages for user experience, conversion performance, and SEO best practices.
- Monitor website analytics and recommend enhancements to improve engagement, traffic, and conversion rates.
- Ensure website content reflects current branding, messaging, promotions, and guest experiences.
- Manage the annual paid media budget and track expenditures against approved allocations.
- Provide regular reporting on campaign performance, budget utilization, website analytics, and marketing ROI.
- Report on Key Performance Indicators such as Return on Ad Spend (ROAS), CPAs, Occupancy and Visitation growth, website traffic and conversion rates, campaign engagement metrics and seasonal campaign performance.
- Develop recommendations for future media investments based on performance data and market trends.
- Maintain accurate records of media spending, invoices, and vendor contracts.
Qualifications
- Bachelor’s degree in marketing, Digital Marketing, Communications, Business, Hospitality, or related field.
- 3–5+ years of experience in digital media buying, digital marketing, or advertising.
- Hands-on experience managing Google Ads, Meta Ads Manager, and programmatic advertising platforms.
- Experience managing advertising budgets and performance reporting.
- Proficiency with Google Analytics, Google Tag Manager, and website content management systems (CMS).
- Strong analytical, organizational, and project management skills.
- Excellent communication and collaboration abilities.
- Preferred Experience in hospitality, tourism, resort, casino, entertainment, or destination marketing.
- Preferred Experience with Viant, DSP platforms, geofencing, retargeting, and audience segmentation strategies.
- Knowledge of SEO, conversion rate optimization, and website UX best practices.
- Familiarity with radio, broadcast, and traditional media advertising.
- Experience with marketing automation and CRM platforms.
- Other duties as necessary.
About Fair Oaks Farms
Sourced by ZipRecruiter
Industry
Museums and historical sites
Company size
201 - 500 Employees
Headquarters location
Fair Oaks, IN, US
Year founded
2004