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Programmatic Manager Jobs in Raleigh, NC (NOW HIRING)

WOWK-TV

Strategic Account Manager

Raleigh, NC · On-site

Strategic Account Manager Are you a data-driven, client-focused digital marketing expert with a ... and programmatic buying. * Strong analytical skills and the ability to translate data into ...

Align Technology

Product & Engineering Manager

Raleigh, NC · On-site

$162K - $168K/yr

Product & Engineering Manager Department: Research & Development Employment Type: Full Time ... Applies creative problem-solving to overcome technical and programmatic obstacles in a fast-paced ...

Dlapiper

HR Compliance Manager

Raleigh, NC · Hybrid

... programmatic or system-based solutions to strengthen and scale HR compliance processes. Stakeholder Communication & Strategic Alignment - Keep HR leadership and key stakeholders informed of ...

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Programmatic Manager information

See Raleigh, NC salary details

$28.2K

$101.7K

$114.7K

How much do programmatic manager jobs pay per year?

As of Jun 22, 2026, the average yearly pay for programmatic manager in Raleigh, NC is $101,650.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,800.00 and $113,200.00 per year, depending on experience, location, and employer.

How does a Programmatic Manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What are the key skills and qualifications needed to thrive as a Programmatic Manager, and why are they important?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

What is a Programmatic Manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.
What are the most commonly searched types of Programmatic jobs in Raleigh, NC? The most popular types of Programmatic jobs in Raleigh, NC are:
What are popular job titles related to Programmatic Manager jobs in Raleigh, NC? For Programmatic Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Programmatic Manager jobs in Raleigh, NC look for? The top searched job categories for Programmatic Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Programmatic Manager jobs? Cities near Raleigh, NC with the most Programmatic Manager job openings:
Programmatic Manager jobs near you
Strategic Account Manager

Strategic Account Manager

Tribune Media

Raleigh, NC

Full-time

Posted 11 days ago

Job description

Strategic Account Manager

Are you a data-driven, client-focused digital marketing expert with a passion for driving measurable results? At CBS 17, we're seeking a highly motivated Strategic Account Manager (SAM) to lead our digital marketing sales efforts. In this role, you'll be a key player in developing and executing innovative media strategies that exceed client expectations and contribute significantly to our revenue growth. You'll partner closely with Sales Managers and Account Executives (AEs) as the digital expert and strategic consultant to co-present compelling solutions and build strong client relationships. This is a unique opportunity to leverage your analytical skills and digital marketing expertise to solve client challenges and deliver exceptional value.

Equal Opportunity Employer/Minorities/Women/Veterans/Disabled.

  • Drive Revenue Growth:Develop and execute strategic digital marketing plans that achieve client objectives and contribute to overall team revenue targets.

    Strategic Consulting:Conduct in-depth needs assessments and develop customized media strategies aligned with client goals, target audience, and budget.

    Data Analysis & Optimization:Leverage data analytics to identify actionable insights, optimize campaign performance, and provide data-backed recommendations to clients. Continuously monitor KPIs and make data-driven adjustments to maximize ROI.

    Client Relationship Management:Build and maintain strong relationships with key client stakeholders, acting as a trusted advisor and strategic partner. Proactively identify opportunities to expand existing accounts and increase client lifetime value.

    Sales Collaboration:Partner with Account Executives (AEs) to co-present strategic proposals, provide technical expertise, and ensure a seamless sales process. Train and mentor AEs on digital product knowledge and best practices.

    Campaign Management:Oversee campaign execution, ensuring timely delivery of assets, accurate tracking, and consistent performance. Monitor campaign pacing and proactively address any potential issues.

    Reporting & Analysis:Prepare and present regular performance reports to clients, highlighting key metrics, insights, and recommendations.

    Operational Excellence:Manage order entry, oversee campaign performance, coordinate creative changes, pull reports, and handle digital task assignments efficiently.

    What We're Looking For:

  • 2+ years of experience in digital marketing sales, with a proven track record of exceeding revenue targets.
  • Deep understanding of digital marketing strategies, including SEO, SEM, social media marketing, display advertising, video and streaming advertising, and programmatic buying.
  • Strong analytical skills and the ability to translate data into actionable insights and recommendations.
  • Excellent presentation, communication, and interpersonal skills.
  • Ability to collaborate effectively with internal teams and build strong client relationships.
  • Google Ads and/or other relevant certifications are a plus.

  • Join Our Team!
    If you're a passionate and driven digital marketing professional looking for an exciting opportunity to make a real impact, we encourage you to apply! We're a dynamic, growth-oriented company that values innovation, collaboration, and results. Apply today, and let's discuss how you can contribute to our success!

SCAM ALERT:

Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.

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