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Programmatic Manager Jobs in Lafayette, LA (NOW HIRING)

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Programmatic Manager information

See Lafayette, LA salary details

$27.7K

$99.9K

$112.7K

How much do programmatic manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for programmatic manager in Lafayette, LA is $99,868.00, according to ZipRecruiter salary data. Most workers in this role earn between $108,900.00 and $111,300.00 per year, depending on experience, location, and employer.

What is a programmatic manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.

What are the key skills and qualifications needed to thrive as a programmatic manager?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

How does a programmatic manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What job categories do people searching Programmatic Manager jobs in Lafayette, LA look for?

The top searched job categories for Programmatic Manager jobs in Lafayette, LA are:

What cities near Lafayette, LA are hiring for Programmatic Manager jobs?

Cities near Lafayette, LA with the most Programmatic Manager job openings:

Part Time Producer & Digital Content Creator - KPEL-FM & KPEL-AM

Townsquare Media

Lafayette, LA • On-site

$9/hr

Part-time

Re-posted 5 days ago


Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

53rd of 76 rated media


Job description

Part Time Producer & Digital Content Creator - KPEL-FM & KPEL-AM
*This position requires you to work in-office and on-site as needed. *
Be the Voice, Face, and Digital Pulse of Your Community:
Townsquare Media Lafayette is looking for Producers and Digital Content Creators to support our on-air shows and digital platforms across multiple stations and dayparts.
This part-time role is perfect for someone who is creative, organized, digitally savvy, and thrives in a fast-paced, team-oriented environment. You'll play a key role in shaping and extending content across web, social, and app platforms.
Why Townsquare Media?
Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets-including trusted Lafayette stations.
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.
What You'll Do:
As a Part Time Producer & Digital Content Creator, you'll play a key role in shaping the daily sound and digital presence of KPEL-FM & KPEL-AM You'll engage audiences across on-air, online, social, and in the community by:
  • Support live, engaging on-air shows Monday through Friday, with potential for on-air contributions based on skill set and opportunity
  • Prepare compelling daily show content that entertains, informs, and connects with the target audience
  • Creating and publishing a minimum of two original local articles per day for the station website and mobile app
  • Create, edit, and publish digital content across platforms, including WordPress articles, videos, galleries, and short-form social content (Instagram, TikTok, Facebook)
  • Write, schedule, and actively engage with audiences across social media, station app, and digital platforms
  • Screen calls, manage listener interaction, and enhance audience engagement during on-air segments
  • Coordinate guests, interviews, remote broadcasts, and station events
  • Connect with listeners through interviews, live appearances, remotes, and community events
  • Represent the station at promotions, live broadcasts, and special programming initiatives
  • Produce commercials and support market-wide programming and content needs
  • Identify trending topics and leverage audience insights to generate relevant content ideas
  • Collaborate cross-functionally with on-air talent, programming, promotions, digital, and sales teams to execute integrated content initiatives and campaigns
  • Assist with live events, station activations, and promotions as needed
  • Champion the station brand in the community by building authentic relationships and maintaining a strong local presence
  • Creating and publishing original video content regularly, including social-first short-form video (Reels, TikTok, YouTube Shorts) and longer-form segments that grow your personal on-screen brand
  • Prospecting and developing endorsement and influencer partnerships with local businesses, pitching yourself as a trusted community voice who can authentically promote products and services across on-air, video, and social platforms
  • Participating in person in high-visibility community events, client meetings, and business functions as a station ambassador who builds relationships that translate into revenue

What You'll Bring:
  • Proven experience creating original written digital content
  • Strong on-air presence with the ability to connect authentically with listeners
  • Knowledge of basic FCC rules and regulations
  • Solid understanding of current events and various formats
  • Strong verbal, written, and interpersonal communication skills
  • Comfort multitasking, meeting deadlines, and working in a fast-paced environment
  • Ability to operate control boards, remote broadcast equipment, and related production tools
  • Willingness to quickly learn and become proficient in NexGen and Adobe Audition
  • Public speaking confidence and comfort interacting with listeners, clients, and partners
  • Strong problem-solving skills and the ability to prioritize effectively
  • High School Diploma (required)
  • Valid driver's license, auto insurance, and vehicle (required)

What's In It for You?
We offer a supportive environment where talent is developed and growth is encouraged:
  • $9 per hour
  • Casual, high-energy work environment
  • Opportunities for upward mobility within a growing media organization
  • And much more...

Think You Have What It Takes? Apply Today!
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

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