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Programmatic Manager Jobs in Lafayette, LA (NOW HIRING)

Townsquare Media

Multi-Media Account Executive

Lafayette, LA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... and programmatic marketing. What You'll Do: As a key member of our Lafayette sales team, you'll take full ownership of building and managing a book of business. You'll focus on bringing in new ...

Townsquare Media

Multi-Media Account Executive

Lafayette, LA

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... and programmatic marketing. What You'll Do: As a key member of our Lafayette sales team, you'll take full ownership of building and managing a book of business. You'll focus on bringing in new ...

Townsquare Media

Multi-Media Account Executive

Lafayette, LA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... and programmatic marketing. What You'll Do: As a key member of our Lafayette sales team, you'll take full ownership of building and managing a book of business. You'll focus on bringing in new ...

LSU AgCenter

Instructor of Surgical Technology

Eunice, LA · On-site

$23.25 - $28.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Utilize the University's learning management system (LMS), Exam Soft, and Trajecsys. Requires ... programmatic accreditation agency. 2 years of experience, either in the operating room first scrub ...

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All JobsProgrammatic JobsProgrammatic Manager JobsProgrammatic Manager Jobs in Lafayette, LA

Programmatic Manager information

See Lafayette, LA salary details

$27.7K

$99.9K

$112.7K

How much do programmatic manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for programmatic manager in Lafayette, LA is $99,868.00, according to ZipRecruiter salary data. Most workers in this role earn between $108,900.00 and $111,300.00 per year, depending on experience, location, and employer.

What is a programmatic manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.

What are the key skills and qualifications needed to thrive as a programmatic manager?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

How does a programmatic manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What job categories do people searching Programmatic Manager jobs in Lafayette, LA look for?

The top searched job categories for Programmatic Manager jobs in Lafayette, LA are:

What cities near Lafayette, LA are hiring for Programmatic Manager jobs?

Cities near Lafayette, LA with the most Programmatic Manager job openings:

Programmatic Manager jobs near you

Multi-Media Account Executive

Townsquare Media

Lafayette, LA • On-site

Full-time

Re-posted 28 days ago

Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

53rd of 76 rated media

Job description

Multi-Media Account Executive

*This is a full-time, in-office opportunity. *

Take Your Sales Career to the Next Level:

Are you a driven, goal-oriented seller looking to grow your career in a high-impact role? At Townsquare Media Group, we're seeking experienced Account Executives who thrive in a fast-paced environment, love building relationships, and are motivated by helping local businesses succeed. If you're a confident closer with a passion for strategic, consultative sales—this is your opportunity to make a real impact.

Why Townsquare Media Group?

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted Lafayette stations.

We combine the power of local media with best-in-class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.

What You'll Do:

As a key member of our Lafayette sales team, you'll take full ownership of building and managing a book of business. You'll focus on bringing in new clients while maintaining long-term relationships with existing accounts. This is a full-cycle sales role where you'll:

  • Prospect, qualify, and secure new business using data-driven insights and tools
  • Conduct in-depth needs assessments and present tailored marketing strategies
  • Represent our full portfolio of solutions including broadcast, digital, programmatic, and event sponsorships
  • Cross-sell and upsell to expand your clients' reach and ROI
  • Partner with internal teams and collaborate on campaign execution and strategy
  • Work directly with your Market Leadership to meet and exceed individual and team goals

This is a consultative sales position where success is defined by your ability to build trust, deliver results, and help local businesses thrive.

What You'll Bring:

  • 2+ years of experience in sales (required)
  • Proven track record of achieving and exceeding sales goal
  • Demonstrated success in identifying and securing new business
  • Strong work ethic, drive, and competitiveness
  • Exceptional presentation, interpersonal, and communication skills
  • Valid driver's license, auto insurance, and vehicle (required)
  • BA/BS degree (preferred)

What's In It for You?

We know sales is a grind, but the rewards are real. Here's what you get:

  • Competitive compensation plan + UNCAPPED earning potential
  • 3 weeks PTO + 9 paid holidays (including 2 personal days)
  • Volunteer Time Off—give back to your community
  • Health, Dental, Vision, and Pet Insurance
  • 401(k) with company match + Employee Stock Purchase Plan
  • Company-provided laptop
  • Hands-on training and dedicated support from your leadership team
  • Real opportunities for career growth in a fast-moving multi-media organization

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

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