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Programmatic Director Jobs in Toronto, ON (NOW HIRING)

WPP Media

Director, SEO

Toronto, ON

Be a catalyst for SEO and GSO learning to fellow Directors and Group Directors across Paid Search, Social, Programmatic, Analytics, eCommerce, and Digital Planning. Qualifications * Minimum 6+ years ...

Broadsign Careers

Campaign Operations Associate

Toronto, ON · On-site +1

CA$70K - CA$85K/yr

Investigate abstract delivery issues to determine if faults are internal or stem from the programmatic ecosystem, executing direct resolutions or escalating as needed. * Code Inspection: Review ...

DAC Group

Associate Vice President, Media

Toronto, ON · On-site

Paid Media at DAC is digital-first (SEM, Social, Programmatic) but includes traditional/offline ... Coach and mentor direct reports, and ensure appropriate management of full team * Communicate ...

WPP Media

Manager, Activation

Toronto, ON

Certifications in Google Ads, DV360, or other major programmatic platforms are a strong bonus. * Oversee a team of 1-2 direct reports Life at WPP Media & Benefits Our passion for shaping the next era ...

Ataccama

Director of Professional Services

Toronto, ON · On-site

Drive operational excellence at scale through a programmatic approach focused on repeatability, packaging, and pricing (e.g., playbooks, packaged services, architectural best practices, and training ...

Caseware

Manager, Paid Media

Toronto, ON · On-site +1

CA$90K - CA$100K/yr

Manage and optimize global campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels, with direct execution ownership across North America, EMEA, and APAC.

Kepler Group

Senior Analyst, Activation

Toronto, ON · Hybrid

CA$63K - CA$78K/yr

... programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing ... We aim to offer competitive direct compensation and a rich indirect compensation program that ...

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Showing results 21-40

All JobsProgrammatic JobsProgrammatic Director JobsProgrammatic Director Jobs in Toronto, ON

Programmatic Director information

See Toronto, ON salary details

$29.6K

$114.7K

$171.3K

How much do programmatic director jobs pay per year?

As of Aug 16, 2026, the average yearly pay for programmatic director in Toronto, ON is $114,676.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,347.00 and $143,151.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the most commonly searched types of Programmatic jobs in Toronto, ON?

The most popular types of Programmatic jobs in Toronto, ON are:

What job categories do people searching Programmatic Director jobs in Toronto, ON look for?

The top searched job categories for Programmatic Director jobs in Toronto, ON are:

Programmatic Director jobs near you
Infographic showing various Programmatic Director job openings in Toronto, ON as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $114,676 per year, or $55.1 per hour.

Business Development & Partnerships Specialist - Canada

Baidu USA

Toronto, ON

Full-time

Re-posted 14 days ago

Job description

Business Development & Partnerships Specialist - Canada(Contractor)

Job Title: Business Development & Partnerships Specialist - Canada (Contractor)
Location: Toronto, ON (Hybrid)
Schedule: Monday - Friday
Note: This is a contract role. No visa sponsorship is available.

About the Role

MediaGo is seeking a Business Development & Partnerships Specialist to drive revenue growth by securing and expanding partnerships with SSPs, publishers, OEMs, and app developers. This is a high-impact, revenue-focused role where you'll own the full partnership lifecycle-from prospecting to closing-while building MediaGo's presence in the programmatic ecosystem.

We're looking for a motivated, sales-oriented dealmaker with a proactive, hunter mentality. The ideal candidate is eager to learn and grow, thrives on building strong publisher and partner relationships, and has a proven ability (or potential) to deliver results. If you're ready to embrace challenges, negotiate meaningful deals, and scale partnerships that drive programmatic revenue, we want you on our team.

Key Responsibilities

Publisher Acquisition & Partnerships

  • Prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo's supply inventory.
  • Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups.

Commercial Negotiations

  • Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers.
  • Collaborate with finance and legal to finalize agreements that maximize mutual value.

Revenue Growth & Optimization

  • Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth.
  • Align with demand teams to match high-value buyers with premium supply sources.

Pipeline Management & Forecasting

  • Maintain a structured pipeline of publisher and partner prospects.
  • Accurately forecast integrations, supply growth, and revenue contributions.

Market Intelligence

  • Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions).
  • Provide insights that shape MediaGo's supply strategy and positioning in the market.

Cross-Functional Collaboration

  • Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success.

Reporting & Insights

  • Track and analyze partner performance metrics.
  • Prepare regular reports and share actionable insights with internal stakeholders.
Qualifications
  • 1-3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred).
  • Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth.
  • Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly.
  • Excellent communication, negotiation, and relationship-building skills.
  • Analytical mindset with the ability to monitor performance metrics and recommend optimizations.
  • Self-starter who thrives in a fast-paced, collaborative environment.
  • Bachelor's degree in Business, Marketing, or related field preferred.
Culture Fit
  • Integrity - Act ethically and transparently, even when no one is watching.
  • Customer Focus - Prioritize understanding and exceeding partner needs to build strong, lasting relationships.
  • Business Expertise - Continuously deepen your knowledge of programmatic advertising to deliver high-quality, impactful solutions.
  • Results Driven - Consistently pursue meaningful outcomes, exceed goals, and push the business forward.

Apply