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Programmatic Director Jobs in Toronto, ON (NOW HIRING)

The Director, Digital Growth & Media Marketing is responsible for leading Staples Canada's digital ... Oversee performance media strategy across search, shopping, display, programmatic, paid social ...

Senior Director, Demand, Canada Toronto, Ontario Hybrid Schedule (M/F remote, T/W/TH in-office) At ... programmatic advertising, digital media or advertising technology * 5+ years leading enterprise ...

Be a catalyst for SEO and GSO learning to fellow Directors and Group Directors across Paid Search, Social, Programmatic, Analytics, eCommerce, and Digital Planning. Qualifications * Minimum 6+ years ...

Certifications in Google Ads, DV360, or other major programmatic platforms are a strong bonus. * Oversee a team of 1-2 direct reports Life at WPP Media & Benefits Our passion for shaping the next era ...

Manager, Paid Media

Toronto, ON · On-site +1

CA$90K - CA$100K/yr

Manage and optimize global campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels, with direct execution ownership across North America, EMEA, and APAC.

Showing results 21-40

Programmatic Director information

See Toronto, ON salary details

$29.6K

$114.7K

$171.3K

How much do programmatic director jobs pay per year?

As of Sep 6, 2026, the average yearly pay for programmatic director in Toronto, ON is $114,676.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,347.00 and $143,151.00 per year, depending on experience, location, and employer.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in Toronto, ON?

The most popular types of Programmatic jobs in Toronto, ON are:

What are popular job titles related to Programmatic Director jobs in Toronto, ON?

For Programmatic Director jobs in Toronto, ON, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in Toronto, ON look for?

The top searched job categories for Programmatic Director jobs in Toronto, ON are:

Infographic showing various Programmatic Director job openings in Toronto, ON as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $114,676 per year, or $55.1 per hour.

Full-time

Re-posted 21 hours ago


Publicis Groupe rating

6.1

Company rating: 6.1 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

38th of 52 rated marketing agency


Job description

Company Description

Starcom is a part of Publicis Media within Publicis Groupe, one of the world's leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

One of our core tenants of media planning and buying is that human experiences drive impact through tangible results. Not only do we seek to deeply understand our clients' business and what truly motivates consumers, but we seek to design experiences that drive meaningful consumer actions our clients care about - Move People, Move Business.

You will be joining a well recognised agency with credentials:

  • Great Places to Work certified two years in a row
  • Only communications company to be ranked in LinkedIn's Top 25 Great Places to Work
  • 2022 Media Agency of the Year
  • 2023 Media Agency of the Year finalist

As part of Publicis Media Canada we are proud to be Great Places to Work certified and recognized with Best Workplaces for Today's Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

Overview

As Account Director, your primary role is to deliver results for our clients You will usedata to filter all decisions and will be responsible for the full implementation of plansfrom strategy through to online and offline execution. You will lead cross functionalteam of performance media specialists to deliver successful digital led integratedcampaigns. You will be the senior client lead and oversee all storytelling communicationwith senior marketing leads on their respective lines of business. 

Responsibilities
  • Providing strong leadership to a cross functional team of performance media specialists todeliver successful digital led integrated campaigns 
  • Developing strong partnerships with senior client stakeholders to propel key projects,improve ways of working, and develop a deep understanding of their business 
  • Proactively identifying and implementing processes that make their operations smoother,easier, and more effective 
  • Promoting continuous optimization of the accounts and constantly seeking ways to improvecampaign activity and marketing effectiveness 
  • Collaborating with the wider team to plan and execute strategies that deliver on marketingobjectives while being in budget and on time, in response to client briefs 
  • Building of cutting-edge strategies and tactical plans to drive brand and product acquisition 
  • Developing budget allocations across media and building media mix scenarios - resulting instrategic and effective media plans 
  • Ensuring finance and compliance requirements are followed - including oversight of budgetpacing to make sure planned and billed dollars are delivering against forecasts 
  • Mentoring performance media manager and extended team, running of semi-annual reviewand identifying of opportunities for development 
  • Providing support to Group Account Director and COE leadership to deliver portfolio bestpractices and thought leadership 
Qualifications
  • Bachelor's degree or college diploma with a concentration in advertising, marketing,business administration, communications or related area 
  • 8+ years of progressive levels of responsibility, with emphasis on digital andperformance media 
  • Strong business acumen and experience in a data driven performance marketingenvironment 
  • Advanced understanding of online and offline channels - online video, programmatic,social media, paid search, TV, radio, OOH 
  • Ability to express complex ideas simply and concisely 
  • Excellent communication skills - written, verbal and presentation 
  • Ability to manage multiple projects simultaneously with competing deadlines 
  • Strong organizational and problem-solving skills and attention to detail 
  • Willingness and eagerness to learn, adopt new technologies and solutions and takeon new opportunities 
  • Demonstrated quantitative and analytical skills with the ability to embrace a role thatrequires a mix of art and science 
  • Proficiency in Microsoft Office and advanced working knowledge other campaignmanagement processes and tools -Prisma, DDS,Media tools, Ad Ops, etc. 
  • Experience working in the financial category, completion of Facebook Blueprint andany Google Certifications a strong asset 
Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted

Employment Type: OTHER

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