... programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global ... digital & social media content solutions. Multi-Media Journalist/News Producer Las Vegas, NV ...
... programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global ... digital & social media content solutions. Multi-Media Journalist/News Producer Las Vegas, NV ...
Identify and capitalize on opportunities for programmatic growth, initiatives, and quality ... across digital, media, and in-person platforms to advance the organizations North Star and ...
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Identify and capitalize on opportunities for programmatic growth, initiatives, and quality ... across digital, media, and in-person platforms to advance the organizations North Star and ...
Programmatic Digital information
What is a Programmatic Digital Specialist?
A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.
What is the difference between Programmatic Digital vs Programmatic Media Buyer?
| Aspect | Programmatic Digital | Programmatic Media Buyer |
|---|---|---|
| Credentials | Typically requires knowledge of digital marketing, data analysis, and ad tech platforms | Requires experience with media buying, negotiation skills, and familiarity with ad platforms |
| Work Environment | Works within digital marketing teams, using programmatic platforms to optimize campaigns | Operates in media agencies or in-house marketing teams, focusing on buying ad space programmatically |
| Industry Usage | Commonly used across digital advertising, marketing, and ad tech companies | Primarily used in advertising agencies and brands' marketing departments |
Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.
What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?
To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.
What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?
Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Nevada? For Programmatic Digital jobs in Nevada, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Nevada look for? The top searched job categories for Programmatic Digital jobs in Nevada are:
What cities in Nevada are hiring for Programmatic Digital jobs? Cities in Nevada with the most Programmatic Digital job openings:
Full-time
Posted 23 days ago
Job description
About Entravision
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Multi-Media Journalist/News Producer
Las Vegas, NV Full Time
Job Summary
As a MultimediaJournalist assists with various aspects of news production. Responsible forshooting, writing, editing, and publishing content, coordinating and conductinginterviews, and representing the station in community related events. The NewsProducer is responsible for development and organization of the local newscastsincluding writing, story development, showcasing and responsible for overseeingthe live broadcast and up to the minute editorial decisions.
Candidates will work closely with the NewsDirector, Assignment Editor and MMJs to determine content needs. Qualified candidates will be key in enhancingcontent of the rundown with graphics, video, research and stationbranding.
Otherresponsibilities include but are not limited to being able to write clearly formultiple platforms, posting content to the station website.
Skillsand Abilities
EssentialFunctions
Competencies
RequiredEducation and Experience
POSITION TYPE/EXPECTED HOURS OF WORKThis is a Full Time position. Actual schedule and hours may vary. Must be willing toundertake shift work associated with working for a 24/7 news operation. Must be able to work holidays.
SUPERVISORY RESPONSIBILITYReports directly to News Director
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Multi-Media Journalist/News Producer
Las Vegas, NV Full Time
Job Summary
As a MultimediaJournalist assists with various aspects of news production. Responsible forshooting, writing, editing, and publishing content, coordinating and conductinginterviews, and representing the station in community related events. The NewsProducer is responsible for development and organization of the local newscastsincluding writing, story development, showcasing and responsible for overseeingthe live broadcast and up to the minute editorial decisions.
Candidates will work closely with the NewsDirector, Assignment Editor and MMJs to determine content needs. Qualified candidates will be key in enhancingcontent of the rundown with graphics, video, research and stationbranding.
Otherresponsibilities include but are not limited to being able to write clearly formultiple platforms, posting content to the station website.
Skillsand Abilities
- Qualifiedcandidates should possess excellent written and oral communication skills andmust have a passion for great visual storytelling, and should be able to writeclearly for Television broadcasts.
- The candidate should be an energetic,experienced journalist who works well in an often-fast paced, deadline orientedenvironment.
- Strong written, organization, communication and writing skills area must as is a keen editorial judgment and ability to handle breaking news.
- Candidates must have knowledge of and demonstrate creative skills, editorialjudgment, journalistic ethics and libel laws.
EssentialFunctions
- Developsinteresting story ideas using strong editorial judgment. Assists incoordinating interviews and logistics for field crews.
- Facilitates the newsgathering process and ensures comprehensive coverage of all news stories acrossall of the platforms.
- Develops enterprise story ideas consistent with theEntravision news brand.
- Cultivates contacts important to news coverage in themarket, including law enforcement.
- Writes compelling stories for newscasts.
- Callssources and follows up on leads, identifying the most compelling video andsound.
- Masters the station's graphics system and uses all of the availableinformation and media to craft compelling and accurate daily stories on-lineand on air.
- Works closely with fellow producers, anchors, reporters, andcontrol room operators to ensure technically flawless newscasts.
- Shoots,writes, and edits daily stories.
- Coordinates, organizes and conducts interviews.
- Develops and maintains anetwork of contacts providing access to exclusive stories.
- Assists producers inestablishing sources, finding and executing enterprise news investigations,building and maintaining a strong list of story ideas.
Competencies
- Technical Capability.
- Strategic Thinking.
- Multitasking.
- Communication Proficiency.
- Teamwork.
- Ability to Work Well Under Pressure.
RequiredEducation and Experience
- Bachelor's degree in communication, journalism, or related field.
- Must be fluent in Spanish (high level of reading, writing, and speaking the language is essential).
- Must have strong English, reading, writing and speaking skills.
- Reporting, shooting, writing, and editing experience with a good ratings track record.
- Be informed on news events locally and nationally.
- Knowledge of INews and Adobe Premiere editing software preferred.
POSITION TYPE/EXPECTED HOURS OF WORKThis is a Full Time position. Actual schedule and hours may vary. Must be willing toundertake shift work associated with working for a 24/7 news operation. Must be able to work holidays.
SUPERVISORY RESPONSIBILITYReports directly to News Director
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply
About Entravision
Sourced by ZipRecruiter
Industry
Marketing
Company size
1,001 - 5,000 Employees
Headquarters location
Santa Monica, CA, US
Year founded
1996