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Programmatic Consultant information

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$28.5K

$97.1K

$117.5K

How much do programmatic consultant jobs pay per year?

As of Jun 15, 2026, the average yearly pay for programmatic consultant in the United States is $97,109.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,500.00 and $116,500.00 per year, depending on experience, location, and employer.

What is a Programmatic Consultant?

A Programmatic Consultant is a digital advertising expert who helps organizations plan, implement, and optimize programmatic advertising campaigns. They provide strategic guidance on leveraging automated, data-driven ad platforms to reach target audiences efficiently. Their responsibilities include analyzing campaign performance, advising on technology partners, and ensuring media spend delivers maximum ROI. Programmatic Consultants often work with brands, agencies, or publishers to navigate the complex landscape of programmatic advertising.

What is the difference between Programmatic Consultant vs Programmatic Specialist?

AspectProgrammatic ConsultantProgrammatic Specialist
CredentialsTypically requires a bachelor's degree in marketing, advertising, or related field; certifications like Google Ads or DV360 are commonSimilar credentials; often holds certifications in programmatic platforms and digital advertising
Work EnvironmentAdvises clients, develops strategies, and manages campaigns at a consultative levelExecutes and optimizes campaigns within platforms, focusing on technical implementation
Employer & Industry UsageUsed by agencies, media companies, and brands for strategic planningEmployed within digital marketing teams and agencies for campaign management

While both roles require knowledge of programmatic platforms and digital advertising, Programmatic Consultants focus on strategic planning and client advising, whereas Programmatic Specialists handle the technical execution and optimization of campaigns.

How does a Programmatic Consultant typically collaborate with clients and internal teams to optimize digital advertising campaigns?

A Programmatic Consultant works closely with both clients and internal stakeholders, such as media planners, data analysts, and creative teams, to ensure digital advertising campaigns meet performance goals. This collaboration often involves conducting regular strategy sessions, analyzing campaign data, and recommending adjustments to targeting, bidding, and creative assets. Consultants also translate complex programmatic concepts into actionable insights for clients, fostering strong relationships and driving campaign success. Open communication and a proactive approach to problem-solving are key to navigating the fast-paced, data-driven environment typical of this role.

What are the key skills and qualifications needed to thrive as a Programmatic Consultant, and why are they important?

To thrive as a Programmatic Consultant, you need expertise in digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and analytics tools, as well as certifications like Google Marketing Platform or The Trade Desk Edge Academy, are highly valued. Strong communication, problem-solving, and project management skills help you effectively collaborate with clients and internal teams. These skills are crucial for delivering efficient, data-driven ad strategies that maximize ROI and client satisfaction.
What cities are hiring for Programmatic Consultant jobs? Cities with the most Programmatic Consultant job openings:
What states have the most Programmatic Consultant jobs? States with the most job openings for Programmatic Consultant jobs include:
Programmatic Consultant jobs near you
Infographic showing various Programmatic Consultant job openings in the United States as of June 2026, with employment types broken down into 4% Locum Tenens, 94% Full Time, and 2% Part Time. Highlights an 87% Physical, 4% Hybrid, and 9% Remote job distribution, with an average salary of $97,109 per year, or $46.7 per hour.

Programmatic Marketing Consultant

Right Side Up

Austin, TX • On-site, Remote

Full-time

Posted 28 days ago

Job description

Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.
The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.
Responsibilities
  • Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
  • Manage campaign setup, optimization, pacing, targeting, inventory sourcing, and budget allocation
  • Lead open exchange buying, PMP setup, deal ID management, and broader inventory strategy
  • Improve and standardize buying workflows across display and video channels
  • Partner with analytics, ad ops, creative, product, and growth teams to improve measurement and campaign performance
  • Build scalable media buying infrastructure and establish programmatic best practices
  • Align display and video buying with broader app acquisition and growth goals
  • Monitor performance trends, troubleshoot platform issues, and communicate clear optimization recommendations

Requirements
  • 5-8+ years of experience in programmatic media buying, performance marketing, or digital acquisition
  • Deep hands-on expertise across DV360, YouTube, display, video, PMP buying, and deal ID management
  • Strong understanding of programmatic infrastructure, exchange buying, inventory sourcing, and platform operations
  • Experience managing large-scale programmatic and video acquisition budgets
  • Experience operating directly in-platform, not only through managed-service or agency-led structures
  • Strong analytical and operational mindset with experience optimizing complex media buying programs
  • Familiarity with mobile app acquisition and MMPs like AppsFlyer, Kochava, or Adjust
  • Prior experience with consumer technology, mobile app, marketplace, or similarly sophisticated growth environments
  • Strong communication skills and comfort working cross-functionally
  • Ability to operate independently in fast-paced, evolving environments with both strategic and executional ownership

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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