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Programmatic Campaign Manager Jobs in Perry Hall, MD

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Programmatic Campaign Manager information

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How much do programmatic campaign manager jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for programmatic campaign manager in Perry Hall, MD is $33.91, according to ZipRecruiter salary data. Most workers in this role earn between $21.11 and $42.02 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in demand-side platforms (DSPs) and data analysis can earn higher salaries.

What cities near Perry Hall, MD are hiring for Programmatic Campaign Manager jobs?

Cities near Perry Hall, MD with the most Programmatic Campaign Manager job openings:

Programmatic Campaign Manager jobs near you

Programmatic Technical Account Support Specialist

NAB Leadership Foundation

Cockeysville, MD • On-site

$82.40 - $103/hr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Job description

Job Overview

We're looking for an experienced Programmatic Technical Account Specialist to manage our Sinclair, Inc. key digital account business. You will own the technical relationship with our clients and play a key role in ensuring clients grow within the Compulse platform and get the most value from our services. This candidate needs to be able to work cross‑functionally with Sales, Product/Engineering, and Operations. This position reports into the Assistant Vice‑President, Customer Service Operations.

Responsibilities
  • Serve as a technical expert on key accounts utilizing various Programmatic Demand Side Platforms within the OTT, Display & Video and Geofencing environments.
  • Must be comfortable communicating with clients on all platform levels (phone, email, etc.)
  • Responsible for communicating technical issues and solutions to internal stakeholders and clients on a necessary basis regarding programmatic campaign setups errors or best practices.
  • Must be able to understand and communicate advanced platform and technical concepts to non‑technical stakeholders.
  • Be a key point of contact for technical escalations to engineering/product/operation teams and see issues through to a timely resolution.
  • Partner with Sales, Account Management, Product/Engineering and Operations to execute strategy and address client technical needs. Be a team player.
  • Must have high proficiency in reporting and be able to interpret analytics to monitor campaign performance and be able to report metrics to sales leads and clients.
  • Educate Sinclair, Inc sales teams on Compulse advertising offerings.
  • Must be comfortable training and mentoring other members of the account management team.
Skills & Qualifications
  • Bachelor’s Degree in a related field.
  • 3+ years of experience working with a DSP and familiarity setting up deals in a DSP.
  • 3+ years in a client‑facing role.
  • Experience with Xandr, GroundTruth, Beeswax, and Yahoo! DSPs.
  • Strong acumen for technical account problem‑solving – including analytic, troubleshooting, and general problem‑solving abilities.
  • Experience collaborating across teams both domestic and international.
  • Strong knowledge of the overall ad tech landscape.
  • Familiarity with the Over‑The‑Top content environment preferred.
  • In‑depth knowledge of measurement and attribution vendors such as TVSquared.
  • High level of proficiency with MS Excel.
  • Excellent communication, analytical and problem‑solving skills.

Sinclair is proud to be an equal opportunity employer and a drug‑free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

Compensation & Benefits

The base salary compensation range for this role is $82,400 to $103,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full‑time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and an employee stock purchase plan.

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