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Programmatic Campaign Manager Jobs in Florida (NOW HIRING)

Rempli

Paid Media Manager

Miami, FL · On-site

$85K - $95K/yr

Analyze campaign performance and make real-time optimizations and strategic recommendations * Lead ... Ads Manager, TikTok Ads, LinkedIn, or programmatic DSPs * Skilled in media planning tools ...

Celsius

Manager, Paid Media

Boca Raton, FL · On-site

$116K - $121K/yr

... programmatic display, and paid social. Based in our Boca Raton office, this role is critical to ... Manage campaign lifecycle including setup, QA, pacing, budget allocation, optimizations, and ...

New

Celsius

Manager, Paid Media

Boca Raton, FL · On-site +1

$116K - $121K/yr

... programmatic display, and paid social. Based in our Boca Raton office, this role is critical to ... Manage campaign lifecycle including setup, QA, pacing, budget allocation, optimizations, and ...

New

Celsius

Manager, Paid Media

Boca Raton, FL · On-site

$116K - $121K/yr

... programmatic display, and paid social. Based in our Boca Raton office, this role is critical to ... Manage campaign lifecycle including setup, QA, pacing, budget allocation, optimizations, and ...

New

IQVIA

Head of Product

Miami, FL · On-site

Real-time analytics and adaptive campaign management. * Seamless user experiences across planning ... Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV ...

IQVIA

Head of Product

Orlando, FL

Real-time analytics and adaptive campaign management. * Seamless user experiences across planning ... Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV ...

Performcb

Director of Account Based Marketing

Sarasota, FL · Remote

$95K - $120K/hr

Comfortable in Salesforce; able to connect CRM data to campaign strategy * Experience collaborating ... Experience with self-serve programmatic/DSPs and/or paid media within ABM platforms * Familiarity ...

Kforce Technology Staffing

Paid Media Lead

Miami, FL · On-site

... management, and campaign execution. This role is responsible for driving digital advertising initiatives across search, programmatic display, paid social, dynamic creative optimization (DCO), and ...

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All JobsProgrammatic Campaign JobsProgrammatic Campaign Manager JobsProgrammatic Campaign Manager Jobs in Florida

Programmatic Campaign Manager information

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How much do programmatic campaign manager jobs pay per hour?

As of Aug 9, 2026, the average hourly pay for programmatic campaign manager in Florida is $26.54, according to ZipRecruiter salary data. Most workers in this role earn between $16.54 and $32.88 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in data analysis and ad platforms can earn higher salaries.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What are popular job titles related to Programmatic Campaign Manager jobs in Florida? For Programmatic Campaign Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Programmatic Campaign Manager jobs in Florida look for? The top searched job categories for Programmatic Campaign Manager jobs in Florida are:
What cities in Florida are hiring for Programmatic Campaign Manager jobs? Cities in Florida with the most Programmatic Campaign Manager job openings:
Programmatic Campaign Manager jobs near you
Infographic showing various Programmatic Campaign Manager job openings in Florida as of August 2026, with employment types broken down into 86% Full Time, 11% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $55,202 per year, or $26.5 per hour.

Head of Product - Media OS, IQVIA Digital

IQVIA

Miami, FL • On-site

Full-time

Re-posted 3 days ago

IQVIA rating

8.1

Company rating: 8.1 out of 10

Based on 53 frontline employees who took The Breakroom Quiz

62nd of 223 rated it services

Job description

About IQVIA Digital

IQVIA Digital is transforming healthcare marketing through data-driven, privacy-first, omnichannel engagement solutions. Powered by IQVIA's industry-leading data, identity, and measurement capabilities, Media OS serves as the intelligent operating system enabling healthcare marketers to plan, activate, measure, and optimize campaigns within a unified platform.

We are seeking a visionary and execution-oriented Head of Product - Media OS, IQVIA Digital to lead the next evolution of our flagship platform and drive innovation at the intersection of healthcare, data, and advertising technology.

Position Overview

The Head of Product - Media OS, IQVIA Digital will own the vision, strategy, roadmap, and market success of IQVIA Digital's flagship healthcare marketing platform. This leader will drive the transformation of Media OS from a unified omnichannel marketing platform into an intelligent, AI-powered audience and activation ecosystem that enables healthcare organizations to deliver highly personalized, privacy-compliant marketing experiences at scale.

The ideal candidate brings deep expertise in AdTech, martech, digital platforms, data-driven SaaS products, and omnichannel marketing ecosystems, combined with a proven ability to lead cross-functional teams and deliver measurable business impact.

Key Responsibilities

Product Vision & Strategy

  • Define and lead the long-term product vision for Media OS, aligning with IQVIA Digital's mission to deliver personalized, data-driven healthcare marketing solutions.
  • Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.
  • Develop product positioning that differentiates Media OS through identity, data intelligence, and omnichannel orchestration.
  • Establish strategic priorities and investment plans that support growth, innovation, and market leadership.

Product Roadmap & Innovation

Own and execute the end-to-end product roadmap across:

  • Campaign planning and forecasting capabilities, including AI-driven recommendations.
  • Audience development, segmentation, direct-to-consumer workflows, and federated audience models.
  • Identity and data infrastructure, including expansion of identity graph capabilities and enterprise-wide data accessibility.
  • Activation solutions, progressing from multi-DSP orchestration to AI-powered optimization and decisioning.

Lead innovation initiatives focused on:

  • AI-driven campaign optimization and automated decisioning.
  • Closed-loop marketing and performance intelligence.
  • Real-time analytics and adaptive campaign management.
  • Seamless user experiences across planning, activation, measurement, and optimization workflows.

Platform & Ecosystem Leadership

  • Lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
  • Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
  • Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.
  • Anticipate market trends and evolving customer needs to maintain competitive advantage.

Commercial Strategy & Growth

Partner closely with Sales, Marketing, and Client Success teams to:

  • Refine product packaging, pricing, and go-to-market strategies.
  • Accelerate platform adoption among agencies and pharmaceutical clients.
  • Develop platform-led growth initiatives that drive revenue expansion.
  • Support integrated campaign solutions and new market opportunities.

Champion customer success by:

  • Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
  • Demonstrating the value of consolidated workflows and reduced operational complexity.
  • Ensuring strong customer adoption and retention outcomes.

Cross-Functional Leadership

  • Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
  • Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
  • Foster a culture of innovation, accountability, and customer-centric product development.
  • Align organizational stakeholders around product priorities, investments, and business objectives.

Thought Leadership & Industry Influence

  • Represent IQVIA Digital as a recognized industry leader in healthcare marketing innovation.
  • Advocate for data-driven personalization, identity-based marketing, and AI-powered advertising technologies.
  • Share insights through industry events, client engagements, conferences, and executive forums.
  • Help shape the future of privacy-first, healthcare-focused marketing platforms.

Required Qualifications

  • 12+ years of product management and product leadership experience in:
    • Advertising technology (AdTech)
    • Marketing technology (MarTech)
    • Digital platforms
    • Data-driven SaaS environments
  • Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.
  • Deep expertise in:
    • Programmatic advertising ecosystems and DSPs
    • Identity resolution and identity graph technologies
    • Data platforms and audience modeling
    • Omnichannel marketing strategies
  • Demonstrated ability to:
    • Lead large-scale cross-functional organizations
    • Translate strategic vision into measurable business outcomes
    • Influence senior executives and key stakeholders
    • Operate effectively in complex, regulated industries

Preferred Qualifications

  • Advanced degree (MBA or related graduate degree).
  • Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
  • Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
  • Experience building open-platform ecosystems and partner integration strategies.
  • Knowledge of privacy regulations and healthcare marketing compliance requirements.

What Success Looks Like

In this role, you will:

  • Establish Media OS as a market-leading operating system for healthcare marketing.
  • Deliver seamless orchestration across channels, partners, and activation platforms.
  • Accelerate adoption among agency partners and direct pharmaceutical customers.
  • Drive meaningful growth in platform usage, revenue, and customer satisfaction.
  • Differentiate IQVIA Digital through industry-leading data, identity, and performance capabilities.
  • Enable AI-powered optimization that delivers measurable improvements in campaign effectiveness and efficiency.

Why Join IQVIA Digital?

At IQVIA Digital, you'll have the opportunity to help define the future of healthcare marketing.

This is a rare opportunity to lead a category-defining platform at the intersection of healthcare, data, identity, and advertising technology. You will play a pivotal role in transforming Media OS into an intelligent, adaptive, and AI-powered marketing ecosystem that creates measurable value for healthcare organizations and patients alike.

Join us in building the next generation of privacy-first, data-driven healthcare marketing solutions.

This is a remote / WFH position open to applicants within the United States.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more athttps://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

The potential base pay range for this role, when annualized, is $140,100.00 - $390,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.

What IQVIA employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

IQVIA logo

About IQVIA

Sourced by ZipRecruiter

At IQVIA, we are passionate about helping customers and partners improve results and patient outcomes. Everything we do contributes to this vision for creating a healthier world. In today’s healthcare environment, it’s not only about how much data, information, and technology you have at your fingertips – it’s what you do with it. IQVIA is focused on making intelligent connections for customers across the entire healthcare ecosystem to help you drive healthcare forward. Whether that means partnering with novel technology companies to boost patient engagement, leveraging AI & machine learning to accelerate results, or using decentralized trials to reach the right patients wherever they are – we are always looking for smarter ways to move you forward.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

Durham, NC, US

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