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Programmatic Associate Director Jobs in Montreal, QC

Supports the Programmatic Manager and Programmatic Associate Director on tasks related to the management of programmatic campaigns including: * Accurately inputs and maintains campaign data in ...

Supports the Programmatic Manager and Programmatic Associate Director on tasks related to the management of programmatic campaigns including: * Accurately inputs and maintains campaign data in ...

Work directly with Associate Director to ensure internal and client goals are being achieved * Understand the value of Programmatic campaigns * Drive cross-sells, upsells and referrals via client ...

Programmatic Associate Director information

What is a programmatic associate director?

A Programmatic Associate Director is a senior role in digital advertising responsible for overseeing programmatic media buying strategies and campaigns. They manage teams, develop data-driven strategies, and collaborate with clients to achieve campaign objectives using automated ad technology. Their responsibilities often include optimizing budgets, analyzing performance metrics, and staying up to date with the latest programmatic trends and tools. This role requires strong analytical skills, leadership abilities, and in-depth knowledge of digital advertising platforms.

What are the key skills and qualifications needed to thrive as a programmatic associate director?

To thrive as a Programmatic Associate Director, you need expertise in digital advertising, data analytics, and campaign management, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and industry certifications like IAB Digital Media Buying and Planning are commonly required. Strong leadership, strategic thinking, and effective communication are crucial soft skills for managing teams and client relationships. These abilities ensure successful execution and optimization of programmatic campaigns, leading to measurable business results and client satisfaction.

What are some common challenges faced by a programmatic associate director when managing multiple client campaigns, and how can they be effectively addressed?

Programmatic Associate Directors often juggle several client campaigns simultaneously, which can lead to challenges like balancing diverse client objectives, ensuring campaign performance, and managing tight deadlines. To address these, effective prioritization, clear communication with both internal teams and clients, and leveraging campaign management tools are essential. Regular performance reviews and proactive problem-solving also help prevent issues from escalating, while fostering strong team collaboration ensures that campaigns run smoothly and deliver value to clients.

What is the difference between Programmatic Associate Director vs Programmatic Manager?

AspectProgrammatic Associate DirectorProgrammatic Manager
ResponsibilitiesOversees strategic planning, manages teams, and develops high-level programmatic campaignsExecutes campaigns, manages day-to-day operations, and reports on performance
Required CredentialsBachelor's degree, experience in programmatic advertising, leadership skillsBachelor's degree, hands-on experience with programmatic platforms
Work EnvironmentStrategic, leadership-focused, often in a managerial settingOperational, execution-focused, often in a team environment

The Programmatic Associate Director typically holds a higher strategic role, overseeing teams and campaign planning, while the Programmatic Manager focuses on executing and managing daily campaign activities. Both roles require experience in programmatic advertising, but the Associate Director emphasizes leadership and strategy.

What job categories do people searching Programmatic Associate Director jobs in Montreal, QC look for?

The top searched job categories for Programmatic Associate Director jobs in Montreal, QC are:

Infographic showing various Programmatic Associate Director job openings in Montreal, QC as of August 2026, with employment types broken down into 1% As Needed, 65% Full Time, 32% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Senior Associate, Programmatic

WPP Media

Montreal, QC • On-site

Full-time

Posted 15 days ago


WPP Media rating

8.9

Company rating: 8.9 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

6th of 78 rated media


Job description

Position Overview 

The Associate Account Manager, Programmatic will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces to manage campaigns. You are a strong team player where you will support the Trading Strategy team with plan adjustments, campaign set up and optimizations. You are able to work across multiple DSPs and understand their nuances and capabilities. You are a curious and active learner with a strong sense of ownership and accountability for the work that you produce for the teams. 

Supports the Programmatic Manager and Programmatic Associate Director on tasks related to the management of programmatic campaigns including: 

  • Accurately inputs and maintains campaign data in internal systems  
  • Proactive internal communication between different business units including Programmatic Managers Ad Ops and Analysts 
  • Supports Programmatic Managers team with campaign set up, pacing and optimization 
  • Supports with creating process documentation for Programmatic team 
  • Inspires and motivates team, fostering collaboration 

Responsibilities 

  • Supports the Programmatic Manager and Programmatic Associate Director with timely campaign launches, communicating clearly with all teams. 
  • Input and setup approved campaigns into the internal platform and sync to systems like Salesforce. 
  • Liaise with vendors and agencies in preparation for campaign launches. 
  • Auditing and reviewing digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements 
  • Assists with campaign reporting inputs for post campaign reports and QBRs 
  • Assists with campaign set ups across all DSP's (DV360, Xandr, Amazon, TTD) 
  • Assists with campaign pacing, shifts and optimization 
  • Assists with plan updates and adjustments 
  • Checks and ensures that live campaigns are delivering after launch. 
  • Ensuring monthly campaign actualizations are completed at the expected date. 
  • Updates pacing and performance in campaign tracker for internal team 
  • Identifies areas of opportunity within internal process 

Required Skills 

  • 1-2 years experience in Programmatic Coordinator role 
  • Fluent in French and English. 
  • 100% Certified on relevant DSP's (DV360, Xandr, Amazon, TTD and/or Verizon) 
  • Understanding of KPIs and media metrics 
  • Good understanding of the Programmatic Space 
  • Well-organized and strong attention to detail 
  • Excellent time management skills 
  • Proficient user of Microsoft tools such as PowerPoint, Excel, Word 
  • Strong analytical and critical thinking skills - ability to problem solve 
  • High energy and teamwork mentality are a must 
  • Excellent interpersonal and communication skills 

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