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Programmatic Analyst Jobs in California (NOW HIRING)

Socket.dev

Associate Director, Programmatic

Los Angeles, CA · On-site

$125 - $150/hr

Formulate Programmatic strategy for client businesses and ensure that recommendations and decisions ... Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent ...

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Programmatic Analyst information

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How much do programmatic analyst jobs pay per year?

As of Sep 8, 2026, the average yearly pay for programmatic analyst in California is $87,986.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,100.00 and $114,500.00 per year, depending on experience, location, and employer.

What is a programmatic analyst?

A Programmatic Analyst is a digital marketing professional who specializes in managing and optimizing automated ad buying campaigns through programmatic platforms. They analyze data, monitor campaign performance, and make strategic recommendations to maximize return on investment for online advertising efforts. This role involves working with demand-side platforms (DSPs), using audience data, and collaborating with other teams to ensure campaigns meet client objectives. Programmatic Analysts also troubleshoot issues, generate reports, and stay updated on industry trends and technologies.

What are some of the main challenges a programmatic analyst faces when optimizing digital advertising campaigns?

Programmatic Analysts often encounter challenges such as interpreting large volumes of data to identify actionable insights, adapting to rapidly changing ad tech platforms, and balancing client goals with budget constraints. They must continuously monitor campaign performance and make quick adjustments to targeting, bidding strategies, or creatives to maximize ROI. Collaboration with account managers, data scientists, and creative teams is crucial to ensure campaign objectives are met and to troubleshoot issues as they arise.

What are the key skills and qualifications needed to thrive as a programmatic analyst, and why are they important?

To thrive as a Programmatic Analyst, you need strong analytical skills, a background in digital marketing or advertising, and proficiency in data interpretation, often supported by a relevant degree. Familiarity with programmatic platforms (such as DV360, The Trade Desk), ad servers, and analytics tools like Google Analytics is typically required. Attention to detail, problem-solving abilities, and effective communication help analysts excel when optimizing campaigns and collaborating with stakeholders. These skills ensure campaigns are data-driven, efficient, and able to meet client objectives in a rapidly evolving digital landscape.

What are popular job titles related to Programmatic Analyst jobs in California?

For Programmatic Analyst jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Analyst jobs in California look for?

The top searched job categories for Programmatic Analyst jobs in California are:

Programmatic Analyst jobs near you
Infographic showing various Programmatic Analyst job openings in California as of August 2026, with employment types broken down into 84% Full Time, 10% Part Time, and 6% Contract. Highlights an 79% Physical, 8% Hybrid, and 13% Remote job distribution, with an average salary of $87,986 per year, or $42.3 per hour.

Associate Director, Programmatic

WPP Media

Los Angeles, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago

WPP Media rating

8.9

Company rating: 8.9 out of 10

Based on 15 frontline employees who took The Breakroom Quiz

6th of 78 rated media

Job description

About WPP Media
WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary & Impact
As an Associate Director, Programmatic, you will be accountable for all day-to-day Programmatic operations and be the main point of contact on an account. You will provide strategic direction and leadership in our digital group to deliver the most effective and innovative communication plans. You will also manage the career paths of supporting staff within the Programmatic team.
Skills and Experience
  • Formulate Programmatic strategy for client businesses and ensure that recommendations and decisions are consistent with client's objectives and strategies.
  • Assume a lead role in the integration of programmatic efforts and present innovative, business-building, and data-driven recommendations.
  • Lead Associates and/or Managers in thinking strategically about programmatic's role within the media mix and help our teams define tactical programmatic strategies and media plans to address client needs.
  • Accurately, objectively and constructively evaluate the performance of Associate(s) and/or Manager(s).
  • Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
  • Coordinate the work of our disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
  • Provide support to regional offices and/or partners, where applicable.
  • Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 5+ Years experience planning/buying across major Demand-Side Platforms (DSPs), such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
  • Experience with Ad Servers (e.g., Campaign Manager 360), Brand Safety/Verification technology (IAS, DoubleVerify, MOAT), SSPs, and Identity/Data solutions.
  • Significant client-facing and relationship management experience is required.
  • Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
  • Prior experience in an agency environment is highly desired.
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$75,000-$180,000 USD
Please read our Privacy Notice for more information on how we process the information you provide.

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