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Professional Tour Guide Jobs in Texas (NOW HIRING)

ASM Global

Tour Ambassador at AT&T Stadium

Dallas, TX · On-site

$14.75 - $19/hr

Ambassadors guide tours, share history and unique insights, and serve as key representatives of ... Greet and welcome guests with a friendly and professional demeanor. * Ensure guest safety during ...

South Oxford Management

Leasing Professional

Dallas, TX · On-site

$16.75 - $19.75/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Be the on-site Tour Guide, showing future residents needs, showing them around your communitys ... A sharp, professional appearance. * Must be able to walk the property, which includes climbing ...

Brown University

ArtsCrew Program Assistant

Center, TX · On-site

$35K - $44K/yr

Exhibitions: gallery monitors and tour guides, preparators, public art tour guides, etc. Marketing ... Commitment to Professional Development in the Arts (Role-Dependent): Demonstrates a commitment to ...

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Professional Tour Guide information

See Texas salary details

$8

$17

$32

How much do professional tour guide jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for professional tour guide in Texas is $17.83, according to ZipRecruiter salary data. Most workers in this role earn between $13.22 and $21.59 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a professional tour guide, and why are they important?

To thrive as a Professional Tour Guide, you need in-depth local knowledge, strong storytelling abilities, and often a relevant certification or license, depending on the region. Familiarity with booking software, audio equipment, and foreign language proficiency are commonly required technical tools and assets. Exceptional interpersonal skills, adaptability, and the ability to engage diverse groups help guides stand out. These competencies ensure memorable, safe, and informative experiences for clients, leading to customer satisfaction and repeat business.

What does a professional tour guide do?

As a professional tour guide, you provide education, historical detail, and cultural insight to clients as you travel along a predetermined route. In this role, you may explain details about each site, answer questions, and help ensure the safety of all clients. Fulfilling the responsibilities and duties of a professional tour guide sometimes involves operating vehicles, which can include buses, planes, boats, trains, or any other form of group transportation. This job often requires speaking throughout the day and occasionally requires bilingualism. Most professional tour guides work with established tour companies or independent commercial entities like art galleries or museums. Regardless of the form each tour takes, all professional tour guide jobs require memorizing significant amounts of information about the history of the area and any salient point related to the area or subject the tour covers.

How can I get a job as a professional tour guide?

To become a professional tour guide, you typically need to complete relevant training or certification, gain knowledge about the area or subject you will be guiding, and develop strong communication skills. Many employers also require a clean background check and sometimes a license or permit depending on local regulations. Gaining experience through volunteering or assisting experienced guides can improve your chances of employment.

What is a professional tour guide?

Professional tour guides are individuals trained to lead groups or individuals on tours, providing educational and entertaining commentary about the places being visited. They possess in-depth knowledge of local history, culture, landmarks, and attractions, and tailor their presentations to the interests of their audience. Tour guides are skilled communicators, often fluent in multiple languages, and are responsible for ensuring a safe and enjoyable experience for all participants.

What is the difference between Professional Tour Guide vs Tour Escort?

AspectProfessional Tour GuideTour Escort
CredentialsMay require certification or licensing, especially for specialized toursTypically no formal certification required
Work EnvironmentLeading groups, providing historical or cultural information, often outdoors or in museumsAssisting with logistics, ensuring group safety, often in transportation or event settings
Employer & IndustryTour companies, travel agencies, museumsTravel agencies, transportation companies, event organizers

While both roles involve working with groups of travelers, a Professional Tour Guide primarily provides educational and interpretive services during tours, whereas a Tour Escort focuses on logistical support and group management. Understanding these differences helps travelers choose the right service for their needs.

Can you make a career out of being a professional tour guide?

A career as a professional tour guide is possible and can be sustainable with experience, strong communication skills, and relevant certifications or licenses. Many guides work for travel companies, museums, or independently, often requiring knowledge of local history, customer service skills, and sometimes language proficiency. Income can vary based on location, specialization, and hours worked, and some guides pursue related roles in hospitality or event planning for additional opportunities.

What are some common challenges faced by professional tour guides, and how can they be managed effectively?

Professional Tour Guides often encounter challenges such as managing diverse groups, handling unexpected changes in itineraries, and addressing varied guest expectations. To manage these effectively, guides should develop strong communication and problem-solving skills, remain adaptable, and stay well-informed about their tour locations. Additionally, building rapport with guests and anticipating logistical issues can help ensure tours run smoothly, leading to positive experiences for both guests and guides.

How much money can you make as a professional tour guide?

Professional tour guides typically earn between $20,000 and $50,000 annually, with experienced guides or those working in high-demand areas earning higher wages. Income can vary based on location, specialization, tips, and the number of tours conducted per day.
More about Professional Tour Guide jobs
What are the most commonly searched types of Tour Guide jobs in Texas? The most popular types of Tour Guide jobs in Texas are:
What cities in Texas are hiring for Professional Tour Guide jobs? Cities in Texas with the most Professional Tour Guide job openings:
Professional Tour Guide jobs near you
Infographic showing various Professional Tour Guide job openings in Texas as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 19% Part Time, and 4% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $37,085 per year, or $17.8 per hour.

Tour Ambassador at AT&T Stadium

ASM Global

Dallas, TX • On-site

$14.75 - $19/hr

Part-time

Re-posted 5 days ago

ASM Global rating

6.7

Company rating: 6.7 out of 10

Based on 83 frontline employees who took The Breakroom Quiz

134th of 252 rated facilities management

Job description

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component feasibility & consulting, owner's representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sounds like a winning formula for you.Join us!

JOB SUMMARY: The Tour Ambassador is a dynamic, guest-facing role dedicated to creating memorable and engaging experiences for all visitors. Ambassadors guide tours, share history and unique insights, and serve as key representatives of both the venue and the Legends brand. This role requires strong communication, a passion for storytelling, and the ability to connect with diverse groups of guests, ensuring each tour is informative, safe, and enjoyable. The Tour Ambassador reports directly to the Tour Ambassador Supervisor.

ESSENTIAL FUNCTIONS OF POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

  • Greet and welcome guests with a friendly and professional demeanor.

  • Ensure guest safety during tours and while in assigned areas.

  • Lead interactive walking tours, delivering accurate and engaging facts about the venue, city, and surrounding landmarks.

  • Present in-depth, specialized talks with clarity, confidence, and enthusiasm.

  • Provide high levels of customer service, resolving guest concerns and escalating issues to a supervisor when necessary.

  • Assist in creating and preparing tour materials and scripts.

  • Clearly and confidently communicate to groups of various sizes, projecting a strong stage presence.

  • Maintain knowledge of venue operations, history, and updates to provide accurate information.

  • Support special events, VIP tours, and private group experiences as needed.

  • Work flexible, non-traditional hours including nights, weekends, and holidays.

  • All other duties as assigned.

PREFERRED QUALIFICATIONS:

  • Bachelor's degree preferred.

  • 2-4 years of tour guide, guest services, or hospitality-related experience, preferably in attractions, entertainment, or sports environments.

  • Exceptional customer service skills and a high level of professionalism.

  • Strong verbal and written communication skills; multilingual abilities a plus.

  • Confident public speaking skills with the ability to engage large groups.

  • Local tour guide license preferred.

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint); experience with interactive presentations and social media a plus.

  • Energetic, outgoing personality with a creative and proactive approach.

  • Strong organizational skills with the ability to manage multiple projects and deadlines.

  • Familiarity with the area's history and landmarks strongly preferred.

WORKING CONDITIONS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Location: On Site at AT&T Stadium

Equal Opportunity Statement
Legends & ASM Global is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.

What ASM Global employees say

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About ASM Global

Sourced by ZipRecruiter

ASM Global was formed in October 2019 from the merger of AEG Facilities, the global innovator in live entertainment venues, and SMG, the gold standard in event management. ASM Global is a venue management powerhouse that spans five continents, 14 countries and more than 300 of the world's most prestigious arenas, stadiums, convention and exhibit centers, and performing arts venues. As the world's most trusted venue manager, ASM Global provides venue strategy and management, sales, marketing, event booking and programming, construction and design consulting, and pre-opening services. Among the venues in our portfolio are landmark facilities such as McCormick Place & Soldier Field in Chicago, the Los Angeles Convention Center, Tele2 Arena in Stockholm, the Mercedes-Benz Superdome in New Orleans, the Shenzhen World Exhibition and Conference Centre in Shenzhen, China and Van Andel Arena, DeVos Place & DeVos Performance Hall in Grand Rapids, Michigan. ASM Global also offers food and beverage operations through its concessions and catering companies.

Industry

Arts, entertainment, and recreation

Company size

10,000+ Employees

Headquarters location

Los Angeles, CA, US

Year founded

2019

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