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Product Strategy Associate information

What is a product strategy associate?

Product Strategy Associates are professionals who support the planning, development, and execution of a company’s product strategy. They analyze market trends, gather customer insights, and work with cross-functional teams to identify opportunities and improve products. Their role helps ensure that products align with business goals and meet customer needs. Product Strategy Associates often contribute to competitive analysis, go-to-market planning, and performance tracking to drive product success.

What are some common challenges faced by product strategy associates when collaborating with cross-functional teams?

Product Strategy Associates often work closely with teams from engineering, marketing, sales, and user experience. A common challenge is aligning diverse stakeholders with varying priorities and perspectives to achieve a unified product vision. Clear communication and strong interpersonal skills are essential for building consensus and keeping projects on track. Additionally, adapting to fast-changing market trends while balancing short-term goals with long-term strategy can be demanding but is also highly rewarding in terms of professional growth.

What are the key skills and qualifications needed to thrive as a product strategy associate?

To thrive as a Product Strategy Associate, you need strong analytical skills, business acumen, and a relevant degree such as in business, economics, or a related field. Familiarity with data analytics tools (like Excel, SQL, or Tableau), market research platforms, and sometimes certifications in product management are highly valued. Excellent communication, problem-solving, and collaboration skills help you work effectively across teams and present strategic recommendations. These competencies are crucial for driving informed product decisions, aligning stakeholders, and achieving business objectives.

What is the difference between Product Strategy Associate vs Product Manager?

AspectProduct Strategy AssociateProduct Manager
ResponsibilitiesSupports product strategy development, market research, and competitive analysisOwns product lifecycle, defines features, and manages cross-functional teams
Required SkillsMarket analysis, strategic thinking, communicationProject management, technical understanding, leadership
Work EnvironmentCollaborative, research-focused, often in early-stage planningCross-functional, execution-focused, product development
Common UsageStartups, tech companies, consulting firmsTech giants, SaaS companies, product-driven organizations

The Product Strategy Associate typically focuses on supporting strategic planning and market research, while the Product Manager takes ownership of the product's development and lifecycle. Both roles require strategic thinking, but the Product Manager has a broader scope including execution and team leadership.

What are the most commonly searched types of Product Strategy jobs in New York? The most popular types of Product Strategy jobs in New York are:
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Product Strategy Associate jobs near you
Infographic showing various Product Strategy Associate job openings in New York as of August 2026, with employment types broken down into 78% Full Time, 18% Part Time, 1% Temporary, 2% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Sales and Product Strategy Associate

Haddad Brands

Manhattan, NY • On-site

$55K - $85K/yr

Other

Posted yesterday

New

Job description

Sales And Product Strategy Associate

Haddad is a privately held family business with over 100 years of experience in the children's apparel & accessories industry. A leader in the industry, Haddad Brands is the exclusive global licensee for the most iconic brands in the world, including Nike, Jordan, Converse, Hurley, Levi's, Polo, Abercrombie and Fitch, Lacoste, and Huggies. Supported by a team of professionals skilled in design, sourcing, production, sales, marketing & distribution of premium quality children's wear, Haddad distributes globally to 100+ countries and maintains sales and sourcing offices in 22 cities globally, including New York, Paris, Hilversum, Shanghai, Egypt, Vietnam, Sri Lanka, and Montreal.

Overview:

The Sales and Product Strategy Associate will support the Sales team in all aspects of the sales process for a designated brand/category and help to identify strategic opportunities in the market.

Key Accountabilities:

  • Support the team in all aspects of the sales process, including showroom management, market preparation, and administrative support
  • Support the development of sales plans that meet financial targets and drive revenue growth by account
  • Conduct market research on competition in relation to brand(s) and communicate findings to influence line development and MSRPs that will drive the business
  • Shop stores monthly to identify trends, understand the competitive landscape, and find product opportunity
  • Work closely with Sales and Design to help ensure all geo needs are met
  • Collaborate with Merchandising and Design to identify new product opportunities and prepare to present retail opportunities to cross functional leadership
  • Support the seasonal market prep for all accounts, including coordinating the necessary samples and creating seasonal toolkits
  • Assist in showroom set-up/preparation ensuring all necessary samples are in meetings
  • Ensure samples are effectively managed and pack/unpack samples for trade shows and out of town market appointments
  • Assist in assortment merchandising
  • Prepare International assortment for Team review
  • Special projects as assigned

Requirements

Required Skills/Abilities/Education:

  • Bachelor's Degree in Business, Fashion Merchandising, or related field
  • 2+ years of experience in wholesale or a related field
  • Excellent organizational and communication skills with attention to detail
  • Ability to multi-task and prioritize in a fast-paced environment
  • Proficient in Microsoft Office

Consistent in-office presence is vital to the role as it is for all Haddad Brands team members, so that we all have a full appreciation, aesthetically and tactilely, of the qualities that define our brand partners' products and set them apart from their competitors.

Salary Description $55,000 - $85,000 per year

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