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Product Performance Analyst Jobs (NOW HIRING)

BMG360

Digital Video Performance Analyst

Shelton, CT

$70K/yr

This is an exciting opportunity for a motivated, analytical thinker to get in on the ground floor of a fast-expanding team, learn the ins and outs of BMG360's CTV product performance, and help shape ...

Hark

Product Performance Engineer

San Jose, CA · On-site

$120K - $300K/yr

Develop and maintain analytical and simulation-based models that project system performance across ... data center products * BS in Computer Science, Electrical Engineering, or related technical ...

Hark

Product Performance Engineer

San Jose, CA · On-site

$120K - $300K/yr

Develop and maintain analytical and simulation-based models that project system performance across ... data center products * BS in Computer Science, Electrical Engineering, or related technical ...

TerraForm Power

Analyst, Performance

Manhattan, NY · On-site

The Performance Analyst will support the building and maintenance of production pipelines, analytics systems, and reporting workflows to ensure high-quality data for asset performance monitoring and ...

Brain Corp

Product Performance Engineer

San Diego, CA · On-site

... view of product performance and readiness to scale. Essential Job Functions * Project Support ... analyze data and figures; transcribing; viewing a computer terminal; extensive reading; visual ...

LexisNexis

Content Performance Analyst

Want a seat at the table where editorial content, product, and data intersect? Can you bridge the ... About the Role The Content Performance Analyst is embedded in Global Editorial Operations (GEO ...

RELX

Content Performance Analyst

Want a seat at the table where editorial content, product, and data intersect? Can you bridge the ... About the Role The Content Performance Analyst is embedded in Global Editorial Operations (GEO ...

Remora

Senior Performance Analyst

Wixom, MI

$84K - $111K/yr

... production, and energy efficiency. * Define KPI calculations, acceptable operating ranges, data ... analytics, performance engineering, data science, or similar technical roles. * Strong SQL ...

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Product Performance Analyst information

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How much do product performance analyst jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for product performance analyst in the United States is $46.66, according to ZipRecruiter salary data. Most workers in this role earn between $33.17 and $57.69 per hour, depending on experience, location, and employer.

What is a product performance analyst?

A Product Performance Analyst is a professional who evaluates how products are performing in the market by analyzing data related to sales, user engagement, customer feedback, and other key metrics. They use this information to identify trends, uncover areas for improvement, and make recommendations to enhance product success. Their insights help companies optimize products, improve customer satisfaction, and drive business growth. Product Performance Analysts often collaborate with product managers, marketing teams, and engineers to ensure products meet business goals.

How does a product performance analyst typically collaborate with product managers and engineering teams?

Product Performance Analysts work closely with product managers and engineering teams to analyze user data, identify trends, and recommend improvements. They often participate in cross-functional meetings, share insights via dashboards or reports, and help prioritize features based on performance metrics. Effective collaboration involves translating data findings into actionable steps and ensuring that technical and business teams stay aligned on product goals. This teamwork is essential for continuous product optimization and achieving key performance outcomes.

What are the key skills and qualifications needed to thrive as a product performance analyst, and why are they important?

To thrive as a Product Performance Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in business, statistics, or a related field. Familiarity with data analytics tools like SQL, Excel, Tableau, and experience with A/B testing or product analytics platforms are typically required. Excellent communication, critical thinking, and problem-solving abilities help analysts translate complex data into actionable business insights. These skills are essential for driving product improvements and supporting data-driven decision-making in a competitive marketplace.

What is the difference between Product Performance Analyst vs Data Analyst?

AspectProduct Performance AnalystData Analyst
Required CredentialsBachelor's in Business, Marketing, or related field; familiarity with analytics toolsBachelor's in Statistics, Mathematics, or related field; proficiency in data tools
Work EnvironmentProduct teams, marketing, and business units within tech or retail companiesVarious industries including finance, healthcare, and marketing; often in data-driven roles
Employer & Industry UsageUsed in e-commerce, tech, and consumer goods sectors focusing on product successWidely used across industries for data analysis and reporting

The Product Performance Analyst focuses on analyzing product metrics to improve performance, working closely with product teams. In contrast, Data Analysts handle broader data sets to generate insights across various business functions. While both roles require analytical skills and familiarity with data tools, their focus areas and industry applications differ.

What is a product performance analyst's salary?

The salary for a product performance analyst typically ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with specialized skills or certifications can earn higher salaries. Compensation often includes benefits such as bonuses and professional development opportunities.
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What job categories do people searching Product Performance Analyst jobs look for?

The top searched job categories for Product Performance Analyst jobs are:

Product Performance Analyst jobs near you
Infographic showing various Product Performance Analyst job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 9% Part Time, and 2% Contract. Highlights an 82% Physical, 2% Hybrid, and 16% Remote job distribution, with an average salary of $97,052 per year, or $46.7 per hour.

Digital Video Performance Analyst

BMG360

Shelton, CT

$70K/yr

Full-time

Re-posted 15 days ago

Job description

Digital Video Performance Analyst
POSITION OVERVIEW
BMG360 is a performance marketing agency operating at the intersection of creativity and conversion and we're continuously growing our digital video and Connected TV practice. This is an exciting opportunity for a motivated, analytical thinker to get in on the ground floor of a fast-expanding team, learn the ins and outs of BMG360's CTV product performance, and help shape how we measure success across campaigns.
The Digital Video Performance Analyst will own campaign analysis, reporting, and optimization support across digital video channels like YouTube, Connected TV (CTV/OTT), streaming, and programmatic video while also contributing to media planning, client engagement, and partner discovery. This person thrives on digging into data, spotting trends, and translating complex performance signals into clear, actionable insights that drive measurable client outcomes.
The Analyst works cross-functionally with Media, Analytics, Creative, and Client Services teams and reports into senior media investment leadership. Strong candidates will have hands-on experience analyzing digital marketing data from platforms such as YouTube, Google DV360, The Trade Desk, or similar DSPs, with a solid understanding of direct response KPIs and performance measurement.
CORE RESPONSIBILITIES
Campaign Management amp; Analysis
  • Build and manage CTV and digital video campaigns from concept to execution, ensuring alignment with client goals and KPIs
  • Monitor daily campaign delivery across YouTube, CTV/OTT, programmatic video, and emerging streaming platforms; make real-time adjustments to optimize reach, engagement, and conversion
  • Track and report on key performance metrics: CPA, CPL, cost per call, view-through rate (VTR), completion rate, ROAS, and delivery metrics
  • Identify trends, performance drivers, and optimization opportunities across platforms and audience segments
  • Develop and maintain performance benchmarks across video channels to inform planning and forecasting
Media Planning amp; Strategy
  • Develop comprehensive media plans that integrate CTV and digital video into broader cross-channel strategies
  • Collaborate with internal teams to ensure media plans are aligned with clients' marketing objectives and performance metrics
  • Assist in forecasting and scenario modeling for campaign deliverables (ie: calls, leads, conversions) given current costs, clearance rates, and pacing
  • Support testing strategies related to creative, targeting, frequency, and spend allocation across video channels
  • Partner with Media Managers to evaluate performance impact of optimizations and budget shifts
Client Engagement
  • Serve as a point of contact for assigned clients, leading regular communication via email and scheduled calls or meetings
  • Understand client needs, present media strategies and campaign updates, and provide clear performance reporting with actionable recommendations
  • Lead or support client calls to discuss strategy, share data insights, and propose optimizations — communicating complex performance data in accessible, business-relevant terms
  • Send daily and weekly reporting to clients showing calls or orders generated, invoicing, and account status
  • Manage client expectations, keep accounts current and funded, and proactively identify areas of opportunity or risk
Reporting amp; Data Integrity
  • Pull, validate, and organize performance data from platforms including YouTube Studio, DV360, The Trade Desk, Yahoo DSP, Roku, and proprietary reporting tools
  • Prepare recurring daily, weekly, and monthly reports and dashboards for internal stakeholders and clients
  • Ensure accuracy and consistency of data across all reporting sources; flag and resolve discrepancies
  • Build and maintain reporting infrastructure that scales across multiple client accounts and campaigns
  • Support log-level data analysis and attribution modeling for CTV and video campaigns
  • Document optimization changes and outcomes to build institutional knowledge
Partner Discovery amp; Platform Intelligence
  • Explore new CTV media partners and technologies to ensure the agency is staying ahead of industry trends and expanding client reach
  • Build and maintain relationships with media partners; evaluate potential opportunities and bring forward recommendations
  • Maintain working knowledge of the digital video ecosystem: YouTube (brand vs. performance formats), CTV/OTT inventory, programmatic video supply paths, and DSP capabilities
  • Monitor platform updates, algorithm changes, and measurement developments across YouTube, Google, and major DSPs that may impact campaign performance
  • Contribute to BMG360's CTV/PVN practice by documenting platform learnings, audience insights, and channel-specific performance patterns
Cross-Functional Collaboration
  • Work closely with Media, Analytics, Creative, and Client Services teams to ensure cohesive strategies and flawless campaign execution
  • Collaborate with the creative team to analyze video ad performance by creative variant and surface optimization recommendations
  • Contribute to internal training and knowledge sharing to elevate team performance
  • Maintain organized documentation, reporting assets, and workflow processes
REQUIREMENTS
Experience amp; Education
  • Bachelor's degree in Marketing, Analytics, Statistics, Business, or a related field
  • 2–4 years of experience in digital marketing analytics, performance marketing, or media analytics and agency experience is preferred
  • Demonstrated experience analyzing digital marketing data from platforms such as YouTube, Google Ads, DV360, The Trade Desk, Meta Ads Manager, or comparable DSPs/ad platforms
  • Hands-on experience with CTV, programmatic video, or streaming campaign management and data analysis is a significant plus
  • Experience in a client-facing or account management capacity is preferred
Technical Skills
  • Advanced Excel or Google Sheets proficiency such as pivot tables, VLOOKUP/XLOOKUP, modeling, data cleaning
  • Experience pulling and organizing data from digital platform UIs and APIs (Google Analytics, YouTube Studio, DSP reporting dashboards, etc.)
  • Familiarity with data visualization tools (Looker, Tableau, Google Data Studio, or similar)
  • Comfort working with large data sets and quickly spotting trends, anomalies, and patterns
  • SQL or Python experience a plus
Competencies
  • Analytical thinker with strong financial and numerical reasoning
  • Strong attention to detail and data integrity orientation
  • Clear, confident communicator written and verbal, including with external clients
  • Self-starter who can manage multiple priorities in a fast-paced, deadline-driven environment
  • Intellectual curiosity about digital video, CTV, performance measurement, and the evolving media landscape
  • Entrepreneurial mindset and comfortable operating on a growing team where you help define the playbook
  • Strong problem-solving skills with a proactive, solutions-oriented approach
ABOUT BMG360
BMG360 is a full-service, tech-enabled performance marketing powerhouse operating at the intersection of creativity and conversion. We create personalized campaigns that drive and capture demand at every stage of the customer journey, spanning digital and traditional channels with an in-house creative and production team and proprietary marketing intelligence technology.
With deep expertise across linear and connected TV, CTV/digital video, paid search, paid social, programmatic, audio, and direct mail, we deliver measurable results for clients in high-stakes verticals including insurance, healthcare, financial services, and home services. Our data-driven systems are built to deliver fixed-cost leads and calls so clients can grow rapidly and with minimal risk.
Why BMG360?
BMG360 is well established and has been a leader in the marketing services industry since 2003. You'll have a seat at the table on a close-knit, entrepreneurial team where leadership is transparent about company performance, challenges, and opportunities on the horizon. We pride ourselves in having environment where employees are trusted, professional growth is supported, and every team member helps shape the company's direction.

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