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Product Copywriter Jobs in Wisconsin (NOW HIRING)

smartdept. is searching for a Copywriter for a leading sailboat hardware and safety & rescue ... Write product descriptions, web copy, ad copy, and email campaigns for a consumer-facing audience ...

Senior Copywriter

Milwaukee, WI · On-site

$70 - $90/hr

Partner with colleagues in Channel Marketing, Product Marketing and Sales to deeply understand business goals and translate them into bold, strategic communications--owning the full lifecycle of the ...

New

WI · On-site

$96.60 - $130.40/hr

The Lead Writer exists to transform product innovation, athlete stories, and brand purpose into ideas that move people. By developing breakthrough campaigns and compelling storytelling across every ...

Product Marketing Manager

Menomonee Falls, WI · On-site +1

$154K/yr

Outstanding written and verbal communication skills, including copywriting. * Outstanding project management and prioritization skills. * Strong analytical skills. * Significant product marketing and ...

Product Marketing Manager

Menomonee Falls, WI · On-site

$154K/yr

Outstanding written and verbal communication skills, including copywriting. * Outstanding project management and prioritization skills. * Strong analytical skills. * Significant product marketing and ...

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Support product and campaign launches with timely content deliverables. Requirements * 5-7 years of experience in content marketing or copywriting. * Strong portfolio showcasing blogs, email, social ...

New

Art Director

Madison, WI · On-site

$65 - $90/hr

... production to develop ideas that move brands forward in meaningful ways. We're looking for a mid ... Partner closely with copywriters and creative teammates to build campaign ideas and executions

Art Director

Madison, WI · On-site

$122K - $128K/yr

... production to develop ideas that move brands forward in meaningful ways. We're looking for a mid ... Partner closely with copywriters and creative teammates to build campaign ideas and executions

Art Director

Madison, WI · On-site

$122K - $128K/yr

... production to develop ideas that move brands forward in meaningful ways. We're looking for a mid ... Partner closely with copywriters and creative teammates to build campaign ideas and executions

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Product Copywriter information

See Wisconsin salary details

$14

$37

$67

How much do product copywriter jobs pay per hour?

As of Sep 2, 2026, the average hourly pay for product copywriter in Wisconsin is $37.08, according to ZipRecruiter salary data. Most workers in this role earn between $28.12 and $41.97 per hour, depending on experience, location, and employer.

What does a product copywriter do?

A Product Copywriter creates compelling and informative content to promote a company's products. They write product descriptions, marketing copy, website content, and other materials that highlight features and benefits to attract and engage customers. Their goal is to enhance brand messaging, improve conversions, and ensure consistency across different platforms. Strong research skills and an understanding of target audiences are essential for this role.

What are the key skills and qualifications needed to thrive as a product copywriter?

A Product Copywriter thrives with strong writing and editing skills, a keen understanding of marketing principles, and experience in creating persuasive product-focused content, often backed by a degree in English, marketing, or communications. Familiarity with content management systems (CMS), SEO tools, and basic image editing software is commonly required. Creativity, attention to detail, time management, and the ability to collaborate cross-functionally are highly valued soft skills. These qualifications enable Product Copywriters to craft compelling, accurate, and on-brand messaging that drives engagement and conversions.

What does a typical day look like for a product copywriter?

A typical day for a Product Copywriter involves researching new products, writing and revising product descriptions, collaborating with designers and marketing teams, and ensuring all content aligns with brand voice and SEO best practices. You may also participate in team meetings to brainstorm campaign ideas or review launch timelines. Managing multiple deadlines, reviewing analytics to refine copy, and keeping up-to-date with industry trends are also part of the role. This dynamic environment offers a balance of creative work and strategic collaboration, making each day varied and engaging.

What is a product copywriter?

A product copywriter is a professional who creates written content to promote and describe products, focusing on highlighting features and benefits to persuade potential customers. They often work closely with marketing teams and use tools like SEO strategies to optimize product descriptions for online platforms.

What are popular job titles related to Product Copywriter jobs in Wisconsin?

For Product Copywriter jobs in Wisconsin, the most frequently searched job titles are:

What job categories do people searching Product Copywriter jobs in Wisconsin look for?

The top searched job categories for Product Copywriter jobs in Wisconsin are:

Infographic showing various Product Copywriter job openings in Wisconsin as of August 2026, with employment types broken down into 81% Full Time, 16% Part Time, 2% Contract, and 1% Nights. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $77,127 per year, or $37.1 per hour.

Full-time

Re-posted 21 days ago


Job description

smartdept. is searching for a Copywriter for a leading sailboat hardware and safety & rescue equipment manufacturer located in Pewaukee, WI. The ideal candidate will come with 2+ years of experience. This is a full-time, hybrid, direct-hire opportunity. Compensation for this position is competitive and based on experience level and fit.
This company specializes in sailboat hardware and also designs safety and rescue equipment used across the marine industry. Their marketing and creative team is lean, and this Copywriter will own a wide range of content across two very different brand voices: a technical, gear-focused voice for sailors and a compliance-driven, spec-accurate voice for the safety and rescue side. This is a high-growth opportunity for someone who wants to build toward a Creative Director path.
What You'll Do:
Write product descriptions, web copy, ad copy, and email campaigns for a consumer-facing audience of around 10,000 end users, plus longer-format B2B trade letters and communications Create and manage content for 40+ social media channels across the brand's various product lines Maintain two distinct brand voices: an approachable, sailing-savvy tone for the marine/sailing side and a precise, compliance-first tone (OSHA, technical specs) for the safety and rescue side Work from creative briefs to translate strategy into copy for defined audiences across web, social, and ad channels. Partner with the creative and marketing team on campaigns from concept through execution
What You'll Need:
Education/Experience: 2+ years of copywriting experience, ideally in a brand, agency, or in-house marketing environment. Experience writing for both B2C and B2B audiences is a plus. Sailing knowledge or experience is a significant plus given the technical, sport-specific language involved. Comfortable managing high-volume, high-variety content output with minimal day-to-day direction.
Nice-to-Have Skills:
Experience writing technical or compliance-driven copy (safety, spec sheets, industry regulations). Social media content experience across multiple channels/platforms. Background or personal interest in sailing, boating, or outdoor/marine industries. Self-starter who can take a creative brief and run without needing to be told what to do next

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About smartdept.

Sourced by ZipRecruiter

smartdept. is a nationwide creative, digital, and marketing talent resource. We provide companies with freelance, contract, direct hire, and contract-to-hire candidates for on-site, remote, and hybrid opportunities. Our ability to service customers of all sizes, while still taking a boutique approach to service, allows us the best chance to cultivate the successful relationships we value. Our detailed matching process lets us really get to know everything about our talent – their short- and long-term goals, strengths and weaknesses, favorite playlist, go-to social media influencer, you name it. So when you present us with your criteria, we can provide the most ideal candidate, not just the most available one.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Chicago, IL, US

Year founded

2001

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