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Print Media Analyst Jobs (NOW HIRING)

Novus Print Media

Director, Analytics

Chicago, IL · On-site

Serve as the senior analytical lead for the assigned tentpole client account, owning the ... We are focused on local media of all types including video, audio, OOH, digital, and print. We have ...

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Print Media Analyst information

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$81K

$97.8K

$130K

How much do print media analyst jobs pay per year?

As of Jun 23, 2026, the average yearly pay for print media analyst in the United States is $97,844.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,000.00 and $98,500.00 per year, depending on experience, location, and employer.

What is the difference between Print Media Analyst vs Media Planner?

AspectPrint Media AnalystMedia Planner
CredentialsBachelor's in Marketing, Communications, or related field; often requires data analysis skillsBachelor's in Marketing, Advertising, or related field; strategic planning skills
Work EnvironmentData analysis, reporting, and market research in office settingsCampaign development and media buying in advertising agencies or marketing firms
Industry UsageUsed across publishing, advertising, and marketing sectors focusing on print mediaPrimarily in advertising and marketing industries planning media campaigns

While both roles involve media and marketing, a Print Media Analyst focuses on analyzing print media performance and data, whereas a Media Planner develops strategies for media placement. Understanding these differences helps in choosing the right career path or job search focus.

What is a print analyst?

A print media analyst is a professional who evaluates and interprets data related to print advertising campaigns, publication performance, and audience engagement. They use tools like analytics software to assess effectiveness and optimize print media strategies, often requiring strong analytical skills and knowledge of the print industry.

Is a media analyst a good career?

A media analyst, including print media analysts, evaluates media coverage and audience engagement using data analysis tools. It can be a good career for those interested in media trends, requiring skills in research, analytics, and communication, with opportunities for advancement in marketing, advertising, and media industries.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles such as senior media analysts, media directors, or media strategists can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis or digital tools, and leadership responsibilities. These positions often require a strong understanding of market trends, media planning, and analytics platforms like Nielsen or Comscore.

What are the key skills and qualifications needed to thrive as a Print Media Analyst, and why are they important?

To thrive as a Print Media Analyst, you need strong analytical skills, a background in media studies or communications, and experience with data interpretation and reporting. Familiarity with media monitoring tools, databases like LexisNexis, and analytics software such as Excel or Tableau is typically required. Excellent attention to detail, critical thinking, and effective communication skills help set top analysts apart in this role. These skills and qualities are crucial for accurately assessing print media impact, providing actionable insights, and supporting strategic decision-making.

How to become a paid media analyst?

To become a paid media analyst, candidates typically need a bachelor's degree in marketing, advertising, or a related field, along with experience in digital marketing and familiarity with advertising platforms like Google Ads and Facebook Ads Manager. Developing skills in data analysis, reporting, and using tools such as Excel or Tableau is also important. Certifications in digital advertising can enhance job prospects and demonstrate expertise in the field.

What are some common challenges Print Media Analysts face when evaluating the effectiveness of print campaigns?

Print Media Analysts often encounter challenges in tracking and quantifying the direct impact of print campaigns, as print lacks the detailed analytics available in digital media. Gathering reliable data on readership and engagement typically involves coordinating with third-party vendors and relying on circulation reports or surveys, which can introduce variability. Additionally, aligning print campaign metrics with broader marketing goals requires close collaboration with marketing, creative, and sales teams to ensure cohesive measurement strategies. Overcoming these challenges demands strong analytical skills, attention to detail, and effective communication across departments.

What does a Print Media Analyst do?

A Print Media Analyst is responsible for evaluating and interpreting data related to print media campaigns, such as newspapers, magazines, and other publications. They analyze the effectiveness of advertising and editorial content, track media trends, and provide insights to help organizations improve their print marketing strategies. Their work often involves collecting data, generating reports, and recommending actionable improvements based on their findings.
Infographic showing various Print Media Analyst job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 78% In-person, 11% Hybrid, and 11% Remote job distribution, with an average salary of $97,844 per year, or $47 per hour.

Data Analyst, Social Media & Video

Hearst Television

Manhattan, NY • Hybrid

$66K - $80K/yr

Full-time

Medical, Dental, Vision, Retirement

Posted 16 days ago

Job description

Be Part of What's Next
Are you passionate about transforming data into compelling insights that drive strategy? Join our Editorial BI/Data team as a Social Media & Video Analyst and help shape the future of digital content by turning performance metrics into meaningful recommendations. The ideal candidate will have a passion for social media, data analysis, storytelling and strategic insights. You will be responsible for monitoring, analyzing, and reporting on our on-site video content, and social media traffic and platforms to help optimize our online presence and drive engagement.

About Hearst Magazines (Why Us?)
Hearst Magazines' portfolio of more than 30 iconic brands in the U.S.-includingCosmopolitan,ELLE,Esquire,Good Housekeeping,Harper's BAZAAR, andPopular Mechanics-inspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the world-and together, we are shaping what's next.

Key Responsibilities (What You Are Doing)

  • Analyze social media performance metrics to identify audience trends, content preferences, and platform behaviors.
  • Provide actionable insights and strategic recommendations to enhance social media and video content performance and ROI.
  • Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams.
  • Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs.
  • Use analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performance.
  • Conduct competitive audits to evaluate our presence against industry benchmarks and peers.
  • Collaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendations.
  • Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy.

Qualifications (What We're Looking For)

  • Experience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environment.
  • Proficiency in social media and video analytics tools (e.g., Google Analytics, Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular).
  • Strong analytical, critical thinking, and problem-solving skills.
  • Ability to interpret large data sets and distill insights into clear narratives and visualizations.
  • Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems.
  • Excellent verbal and written communication skills; experience presenting findings to stakeholders.
  • Collaborative, curious, and detail-oriented approach to work.
  • This role is based in New York City and follows a hybrid schedule (4 days per week in-office).

What We Offer

  • Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
  • Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
  • Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
  • Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
  • Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
  • Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary for this role is between$66,000 - $80,000. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

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