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Principal Sales Engineer Jobs in Florida (NOW HIRING)

Carrier

Principal Systems Engineer

Palm Beach Gardens, FL · On-site

$117K - $234K/yr

... C Engineering organization and the Global Enterprise Solutions team; develops, markets, and ... Participate in consultative sales of solutions to customers. * Work as a part of a global team to ...

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Principal Sales Engineer information

See Florida salary details

$55.3K

$110K

$158.8K

How much do principal sales engineer jobs pay per year?

As of Aug 23, 2026, the average yearly pay for principal sales engineer in Florida is $110,016.00, according to ZipRecruiter salary data. Most workers in this role earn between $88,600.00 and $129,300.00 per year, depending on experience, location, and employer.

What is a principal sales engineer?

A Principal Sales Engineer is a senior-level technical expert who supports the sales team by providing in-depth product knowledge, technical demonstrations, and customized solutions to meet customer needs. They act as a bridge between sales, product development, and customers to ensure technical accuracy and feasibility in pre-sales engagements. Their role involves collaborating with clients to understand their requirements, addressing technical concerns, and contributing to the overall sales strategy. Additionally, they may mentor junior sales engineers and help refine product positioning based on market feedback.

What are the typical daily responsibilities of a principal sales engineer?

As a Principal Sales Engineer, your day often involves collaborating with sales teams to understand client requirements, delivering technical presentations and product demonstrations, and responding to RFPs or technical inquiries. You'll also work closely with product and engineering teams to ensure solutions are tailored to customer needs, and may mentor junior sales engineers. Additionally, Principal Sales Engineers are expected to develop relationships with key accounts, provide technical feedback to product managers, and help drive overall sales strategy. This multifaceted role requires balancing technical expertise with strong communication and project management skills in a fast-paced, client-facing environment.

What are the key skills and qualifications needed to thrive in the principal sales engineer position, and why are they important?

To thrive as a Principal Sales Engineer, you need deep technical expertise in your industry, strong sales acumen, and typically a bachelor's degree in engineering or a related field. Familiarity with CRM platforms, sales enablement tools, product demonstration software, and relevant certifications such as Certified Sales Engineer (CSE) are frequently required. Outstanding communication, problem-solving, and leadership skills are crucial for building client relationships and leading pre-sales initiatives. These competencies are vital for effectively bridging the gap between technical solutions and customer business needs, ultimately driving sales success.

Can principal sales engineers make a lot of money?

Principal sales engineers typically earn high salaries due to their advanced technical expertise and client-facing responsibilities. Compensation often includes base salary, commissions, and bonuses, with total earnings varying based on experience, industry, and company size.

What does a principal sales engineer do?

A principal sales engineer is a senior technical professional who works closely with sales teams to understand customer needs and demonstrate how products or solutions meet those needs. They provide technical expertise during sales presentations, develop customized solutions, and support complex negotiations, often requiring strong communication skills and technical certifications. Their role bridges technical and sales functions to drive revenue growth and customer satisfaction.

What are popular job titles related to Principal Sales Engineer jobs in Florida?

For Principal Sales Engineer jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Principal Sales Engineer jobs in Florida look for?

The top searched job categories for Principal Sales Engineer jobs in Florida are:

Principal Sales Engineer jobs near you
Infographic showing various Principal Sales Engineer job openings in Florida as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $110,016 per year, or $52.9 per hour.

Sales Engineer, South Florida

Automation Solutions Inc

Miami, FL

Full-time

Re-posted 25 days ago

Job description

iAutomation, a full-service automation company, developing robotic solutions and offering design, engineering, and integration (DE&I) services, product support, and production services, has an immediate opening for a mid-career Sales Engineer in South Florida.

The Sales Engineer is responsible for the development and implementation of sales strategies and plans to achieve and exceed annual goals and objectives. You will combine a broad range of technical knowledge with sales skills to achieve these goals.

  • Identify opportunities for existing and potential new customers within defined geographical areas to meet or exceed annual sales goals and grow market share.
  • Generate, qualify, and manage all sales leads, prospects, and new customer accounts to meet/exceed agreed team and individual sales objectives.
  • Develop sales strategies and goals for distribution and integration opportunities.
  • Manage designated sales leads, prospects, and customer accounts in a manner incumbent with agreed business objectives. Follow-up all sales opportunities (Direct and indirect) on a timely basis. Capture and document all pertinent information in NetSuite (CRM).
  • Manage Key Account relationships and Supplier relationships. This will include collaboration with suppliers and pricing negotiations with both customers and key suppliers.
  • Work closely with iAutomation Customer Relations and Engineering teams to ensure the best solution for the customer.
  • Maintain and report sales forecasts, potential sales, customer feedback and activity plan and other reports, as required.
  • Continuously support the development of strong relationships with key customers. Build and maintain strong relationships with key decision makers.
  • Establish solid and long-term business relationships with customers and suppliers.
  • Continuously improve product knowledge through internal and vendor training.
  • Manage customer relationships through frequent visits as well as continuous value.

EDUCATION AND EXPERIENCE

Requires a Bachelor’s degree or equivalent in Engineering or business discipline and 4+ years of experience in a field sales role. Experience in selling or supporting technical and high-value products. Strong background in business development, including relationship building, contract and terms review, complete customer interaction with multiple departments and functions.

  • Principals ONLY – No Third-Party Recruiters

iAutomation Supports Equal Opportunity Employment & Diversity.