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Pr Associate information

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$13

$28

$74

How much do pr associate jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for pr associate in Silver Spring, MD is $28.53, according to ZipRecruiter salary data. Most workers in this role earn between $16.83 and $31.73 per hour, depending on experience, location, and employer.

What are PR Associates?

PR Associates, or Public Relations Associates, are professionals who support the creation and distribution of positive information about an organization to the public and media. They assist in drafting press releases, organizing events, managing media lists, and monitoring public perception. Their work helps maintain a favorable image of the company and ensures effective communication with stakeholders. PR Associates often collaborate with senior PR staff and other departments to implement communication strategies.

What are the key skills and qualifications needed to thrive as a PR Associate, and why are they important?

To thrive as a PR Associate, you need strong written and verbal communication skills, media relations experience, and typically a bachelor's degree in public relations, communications, or a related field. Familiarity with PR management tools like Cision, Meltwater, and social media platforms is often required. Creativity, adaptability, and relationship-building are crucial soft skills for engaging diverse audiences and managing multiple projects. These skills and qualities are vital for effectively conveying brand messages, building positive public images, and navigating the fast-paced communications landscape.

How does a PR Associate typically collaborate with other departments within an organization?

As a PR Associate, you'll work closely with teams such as marketing, social media, and product management to ensure consistent messaging and effective communication strategies. Collaboration often involves coordinating press releases, supporting event planning, and sharing feedback from media coverage. This cross-functional work helps align public relations goals with broader company objectives and ensures that campaigns are cohesive across all channels. Strong interpersonal and communication skills are essential to manage these collaborations successfully.

What is the difference between Pr Associate vs Public Relations Specialist?

AspectPr AssociatePublic Relations Specialist
Required CredentialsBachelor's degree in communications, marketing, or related field; internships often preferredBachelor's degree in communications, journalism, or related field; certifications like APR can be advantageous
Work EnvironmentAgency or corporate PR teams; fast-paced, deadline-drivenMedia outlets, corporate PR departments, or agencies; involves media interactions and content creation
Employer & Industry UsageCommon in PR agencies, corporations, nonprofitsUsed across similar sectors, often with more client-facing responsibilities

The main difference between a Pr Associate and a Public Relations Specialist lies in experience level and scope. Pr Associates are typically entry-level roles supporting PR campaigns, while Public Relations Specialists often have more experience and handle media relations, content development, and strategic communication. Both roles require similar educational backgrounds and work environments, but the Specialist role usually involves greater responsibility and client interaction.

What are the most commonly searched types of Pr jobs in Silver Spring, MD? The most popular types of Pr jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Pr Associate jobs? Cities near Silver Spring, MD with the most Pr Associate job openings:
Pr Associate jobs near you
Infographic showing various Pr Associate job openings in Silver Spring, MD as of June 2026, with employment types broken down into 1% As Needed, 93% Full Time, 3% Part Time, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $59,345 per year, or $28.5 per hour.
Assistant Director, Media and Public Relations

Assistant Director, Media and Public Relations

The Heritage Foundation

Washington, DC • On-site

$105K - $125K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 21 days ago

Job description

Title: Assistant Director, Media and Public Relations
Reports to: Director, Media and Public Relations
Job Summary: The Assistant Director, Media and Public Relations is responsible for supervising a team of communications staff who promote The Heritage Foundation policy solutions and ideas in print, broadcast, and digital outlets. In addition, the Assistant Director is responsible for managing media relations for a portfolio of Heritage policy experts, serving as their point of contact for media. The Assistant Director works closely with the Director to ensure all outreach is in line with Heritage principles and policies, execute best-in-class media relations operations, and collaborate with stakeholders across the Heritage enterprise.
Job Duties:
  • Position, promote, and defend The Heritage Foundation and its related brands by developing and executing media relations strategies that advance policy priorities.
  • Ensure staff media pitches are aligned with Heritage policy messaging points, media relations standards, and institutional priorities.
  • Monitor ongoing policy debates for focused, high-impact opportunities for Heritage experts and leadership to go on offense and, where necessary, take appropriate defensive action.
  • Work with Communications Associate and outside vendors to manage the tracking of all national print and broadcast appearances, ensuring weekly, quarterly, and ad hoc reports are prepared thoroughly and consistently; supervise daily clipping operations.
  • Collaborate with colleagues throughout the Heritage Enterprise to gain an understanding of how conservative policies can best be advanced in the media.
  • Provide strategic guidance for communications staff on messaging, media opportunities, and media relations tactics.
  • Advance media strategy, generating daily pitches on relevant issues on multiple platforms including print, broadcast, digital, and editorial.
  • Build and maintain relationships with media who cover relevant policy issues including print, television, radio, and digital.
  • Monitor media for relevant experts through various means and brief the Director on relevant threats.
  • Maintain and share, in an easily accessed manner, media lists on relevant issues for institutional use.
  • Draft news releases, web content, commentaries, and talking points.
  • Work closely with experts in leveraging the media to accomplish Institute policy goals.

Qualifications:
Education: BA/BS required
Experience: 7-9 years of relevant experience working in public relations, communications, journalism, or a closely related field
Communication: Must have excellent interpersonal and communications skills, including demonstrated proficiency in writing and editing
Technology: Microsoft Suite
Other Requirements:
  • Understand and support the Heritage mission and vision for America, and the department's goals and objectives.
  • Must be assertive, detail-oriented, and highly organized.
  • Promote policies consistent with Heritage's priorities; speak with one voice.
  • Must have existing contacts among print reporters and broadcast producers.
  • Excellent interpersonal skills, ability to manage an experienced team, and to collaborate with various departments.
  • Ability to provide and receive direction and feedback.
  • Comfortable in social and professional settings with editors, producers, and reporters.

Benefits and Salary:
The Heritage Foundation offers a highly competitive benefits package that includes, but is not limited to, best-in-class health care, vision, and dental insurance, employer-sponsored retirement funding, "take what you need" PTO and sick leave, 14 weeks of paid leave for new moms and 6 weeks of paid leave for new dads, among other programs.
The salary range for this role is $105,000 - $125,000 annually. This range is a good-faith estimate, and the final salary offered to a selected candidate depends on a variety of factors including, but not limited to, the candidate's experience, education, and other qualifications; internal and external market pay for comparable jobs; and level of hire based on aforementioned qualifications.

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