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DirectedLINK LLC

Senior PPC Manager

Los Angeles, CA

$190K - $230K/yr

Senior PPC Manager TYPE: Full-Time COMPENSATION RANGE: $190,000 - $230,000 LOCATION: Los Angeles, CA (Downtown Los Angeles) WORK SCHEDULE: Onsite - Monday to Friday INDUSTRY: Legal Services ...

Mannix Marketing

PPC Strategist

Queensbury, NY · Remote

PPC Strategist Remote I Full-Time I $65k - $75k Depending on Experience About Mannix Marketing Mannix Marketing is a digital marketing agency with 30 years of experience (yes, we're older than Google ...

Strategic Employment

PPC Specialist

Irvine, CA

We're working with a growing, data-driven company looking to bring on a hands-on PPC Specialist who enjoys owning campaigns end-to-end and driving real, measurable results. This role focuses on ...

Dupont

PPC General Manager

Niles, IL · On-site +1

Why Join Us | DuPont Careers Lead the Next Era of PPC Solutions For decades, PPC has been a trusted leader in polyethylene (PE) bags, films, and tubing for food and industrial packaging. Since 1949 ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

Corporate Tools

Senior PPC Specialist

Post Falls, ID · On-site +1

$120K/yr

Overview Corporate Tools is looking for an accomplished Senior PPC Specialist to join our digital marketing team. Our ideal candidate will need to be half statistician, half mad scientist and 100 ...

JDI Distribution

PPC Specialist

Redlands, CA · On-site

$20 - $24/hr

Amazon PPC Management: \n \n * Launch, manage, and continuously optimize Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon. \n \n * Strategy and Execution: \n \n * Conduct ...

Lego

Sr. General PPC Consultant

Richmond, VA · On-site

Join LEGO Manufacturing Virginia as a Senior General PPC Consultant, a key member of our People, Places & Culture (PPC) team. You'llprovide broad HR support-spanning talent acquisition, onboarding ...

Lego

Sr. General PPC Consultant

Colonial Heights, VA · On-site

Join LEGO Manufacturing Virginia as a Senior General PPC Consultant, a key member of our People, Places & Culture (PPC) team. You'll provide broad HR support-spanning talent acquisition, onboarding ...

L2tmedia.com

PPC/DISPLAY MANAGER

Evanston, IL

Job Summary The PPC/Display Manager oversees a portfolio of new and existing campaigns and will ensure that they are delivered by those who report directly to this individual. This role is very ...

Dupont

PPC General Manager

Wilmington, IL · On-site +1

Why Join Us | DuPont Careers Lead the Next Era of PPC Solutions For decades, PPC has been a trusted leader in polyethylene (PE) bags, films, and tubing for food and industrial packaging. Since 1949 ...

Dupont

PPC General Manager

Pleasant Prairie, WI · On-site +1

Why Join Us | DuPont Careers Lead the Next Era of PPC Solutions For decades, PPC has been a trusted leader in polyethylene (PE) bags, films, and tubing for food and industrial packaging. Since 1949 ...

Interdependence PR

Google Ads/PPC Specialist

Chicago, IL · On-site +1

If you have only done B2C PPC, this is not a fit. * Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form * Drive CPA performance ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site +1

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

L2tmedia.com

PPC/DISPLAY MANAGER

Evanston, IL · On-site

Job Summary The PPC/Display Manager oversees a portfolio of new and existing campaigns and will ensure that they are delivered by those who report directly to this individual. This role is very ...

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How much do ppc jobs pay per hour?

As of Jul 24, 2026, the average hourly pay for ppc in the United States is $20.93, according to ZipRecruiter salary data. Most workers in this role earn between $12.02 and $22.12 per hour, depending on experience, location, and employer.

What are some common challenges faced by PPC specialists when managing multiple campaigns simultaneously?

PPC specialists often juggle several campaigns across various platforms, which can make it challenging to allocate budgets effectively and optimize each campaign for the best results. Balancing competing priorities, monitoring real-time performance data, and adjusting strategies quickly requires strong organization and analytical skills. Additionally, keeping up with frequent platform updates and evolving best practices is essential to maintain campaign effectiveness. Team collaboration with designers and copywriters is also crucial to ensure ad creatives align with campaign goals.

What are PPC specialists?

PPC specialists, or Pay-Per-Click specialists, are digital marketing professionals who manage and optimize online advertising campaigns where advertisers pay a fee each time their ad is clicked. They typically work with platforms like Google Ads, Bing Ads, and social media networks to drive targeted traffic to websites and generate leads or sales. PPC specialists are responsible for keyword research, ad copywriting, bid management, performance analysis, and ongoing campaign optimization to maximize return on investment.

What are the key skills and qualifications needed to thrive as a PPC Specialist, and why are they important?

To thrive as a PPC Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with pay-per-click advertising platforms, often backed by a relevant marketing degree or certification. Familiarity with tools like Google Ads, Microsoft Advertising, Google Analytics, and PPC management software is typically required. Excellent attention to detail, creativity, and effective communication are crucial soft skills for optimizing campaigns and collaborating with teams or clients. These skills ensure effective ad spend, high ROI, and successful execution of digital advertising strategies.

What is a PPC manager's salary?

A PPC manager's salary typically ranges from $50,000 to $90,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with certifications and skills in tools like Google Ads can earn higher salaries.

How much do PPC specialists make in the US?

PPC specialists in the US typically earn between $50,000 and $80,000 annually, with experienced professionals or those working in high-demand industries earning higher salaries. Compensation can vary based on experience, certifications, location, and the complexity of campaigns managed.

What is a PPC job title?

A PPC job title refers to roles focused on managing pay-per-click advertising campaigns, such as PPC Specialist or PPC Manager. These roles involve creating, optimizing, and analyzing online ads across platforms like Google Ads and Bing Ads, often requiring skills in digital marketing, data analysis, and familiarity with advertising tools.

What are PPC jobs?

PPC jobs involve managing pay-per-click advertising campaigns to drive traffic and sales for businesses. These roles typically require skills in digital marketing, data analysis, and familiarity with advertising platforms like Google Ads and Bing Ads. Professionals in this field optimize ad performance and monitor budgets to achieve marketing goals.

What is the difference between Ppc vs Seo Specialist?

AspectPpcSeo Specialist
Required CredentialsGoogle Ads Certification, digital marketing knowledgeSEO certifications, content marketing skills
Work EnvironmentPaid advertising campaigns, real-time analyticsWebsite optimization, keyword research
Employer & Industry UsageAdvertising agencies, e-commerce, digital marketing firmsMarketing agencies, corporate marketing teams
Search & Comparison IntentPaid advertising strategies, campaign managementOrganic search optimization, ranking improvement

While both Ppc and Seo Specialist roles focus on improving online visibility, Ppc specialists manage paid advertising campaigns to generate immediate traffic, whereas Seo specialists optimize website content for organic search rankings. Both roles require digital marketing expertise but differ in strategies and tools used.

More about Ppc jobs
What cities are hiring for Ppc jobs? Cities with the most Ppc job openings:
What are the most commonly searched types of Ppc jobs? The most popular types of Ppc jobs are:
What states have the most Ppc jobs? States with the most job openings for Ppc jobs include:
What job categories do people searching Ppc jobs look for? The top searched job categories for Ppc jobs are:
Ppc jobs near you
Infographic showing various Ppc job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 93% Full Time, 4% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $43,539 per year, or $20.9 per hour.
Senior PPC Manager

Senior PPC Manager

DirectedLINK LLC

Los Angeles, CA

$190K - $230K/yr

Full-time

Posted 19 days ago

Job description

TITLE: Senior PPC Manager

TYPE: Full-Time

COMPENSATION RANGE: $190,000 – $230,000

LOCATION: Los Angeles, CA (Downtown Los Angeles)

WORK SCHEDULE: Onsite – Monday to Friday

INDUSTRY: Legal Services / Personal Injury

*Must be authorized to work in the U.S. We are unable to sponsor for this position**

 

COMPANY INFO

A fast-growing personal injury law firm operating in a high-volume, high-intent inbound lead environment. The organization is known for aggressive digital marketing, rapid scaling, and performance-focused case acquisition systems.

 

ROLE

The Senior PPC Manager owns end-to-end PPC performance and attribution pipelines across high-intent lead generation channels. This role builds, optimizes, troubleshoots, and scales complex paid acquisition systems to improve cost-per-case, lead quality, and overall case acquisition outcomes.

 

Key Responsibilities

  • Build, manage, and optimize Google Ads, Bing, Performance Max, YouTube, and Microsoft Ads campaigns.
  • Improve lead quality, CPL, ROAS, and cost-per-case through continuous testing.
  • Create and execute testing roadmaps across copy, bidding, landing pages, and audience strategies.
  • Manage Google Local Service Ads: performance, service areas, reviews, dispute resolution.
  • Maintain and optimize Google Business Profiles for accuracy and compliance.
  • Ensure flawless attribution and lead flow across Google Ads → CallRail → Intaker → Salesforce.
  • Troubleshoot issues across Zapier, CallRail, chatbots, IVR routing, and CRM integrations.
  • Verify accurate attribution, prevent duplicates, and maintain Salesforce data integrity.
  • Conduct weekly call audits to evaluate intake performance and case retention quality.
  • Test call routing paths weekly to ensure correct queues, escalations, and language routing.
  • Analyze funnel performance (connected → qualified → contract sent → retained).
  • Deliver weekly reporting on leads, spend, CPL, projections, and down-funnel insights.
  • Present strategic recommendations, competitive analysis, and performance enhancements.
  • Train new staff on marketing systems, routing logic, workflows, and attribution.
  • Ensure compliance with Google Ads policies, brand standards, security protocols.
  • Document system changes and maintain SOPs.

REQUIRED & PREFERRED QUALIFICATIONS

Required

  • 9+ years hands-on PPC experience in high-budget, ROI-driven environments.
  • Proven ability to improve CPL, ROAS, cost-per-case, and lead quality.
  • Expert-level mastery of Google Ads, Performance Max, YouTube, Microsoft Ads, smart bidding, and audience strategies.
  • Experience integrating PPC with Salesforce or comparable CRMs.
  • Strong proficiency with CallRail, Zapier, chatbots, landing page testing, and dynamic tracking setups.
  • Deep analytical skills using GA4 and performance dashboards.
  • Demonstrated ability to build full-funnel acquisition systems.
  • Personal injury or call-based lead generation experience.

Preferred

  • Experience with Intaker, Unbounce, VWO, Segment, or IVR routing systems.
  • Experience working with intake or call center operations.