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FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

  • Medical

  • Retirement

  • PTO

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

L2tmedia.com

PPC/DISPLAY MANAGER

Evanston, IL · On-site

Job Summary The PPC/Display Manager oversees a portfolio of new and existing campaigns and will ensure that they are delivered by those who report directly to this individual. This role is very ...

Interdependence PR

Google Ads/PPC Specialist

Chicago, IL · On-site +1

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

If you have only done B2C PPC, this is not a fit. * Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form * Drive CPA performance ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site

  • Medical

  • Retirement

  • PTO

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

SimpleTiger

PPC Manager (Remote)

Sarasota, FL · Remote

$68K - $85K/yr

  • Medical

  • Retirement

  • PTO

The Senior PPC Manager will own campaign performance across Google Ads, LinkedIn, Facebook, and Instagram; translate client growth objectives into effective paid media strategies; and deliver clear ...

Interdependence PR

Google Ads/PPC Specialist

Chicago, IL · Remote

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

If you have only done B2C PPC, this is not a fit. * Analyze performance data and optimize at a granular level for a PR agency (B2B for lead generation of calls/contact us form * Drive CPA performance ...

Dupont

PPC General Manager

Pleasant Prairie, WI · On-site +1

Why Join Us | DuPont Careers Lead the Next Era of PPC Solutions For decades, PPC has been a trusted leader in polyethylene (PE) bags, films, and tubing for food and industrial packaging. Since 1949 ...

L2tmedia.com

PPC/DISPLAY MANAGER

Evanston, IL · On-site

Job Summary The PPC/Display Manager oversees a portfolio of new and existing campaigns and will ensure that they are delivered by those who report directly to this individual. This role is very ...

Dupont

PPC General Manager

Joliet, IL · On-site +1

Why Join Us | DuPont Careers Lead the Next Era of PPC Solutions For decades, PPC has been a trusted leader in polyethylene (PE) bags, films, and tubing for food and industrial packaging. Since 1949 ...

AB Hires and Consulting

Amazon PPC Expert

Brooklyn, NY

$80K - $120K/yr

An established and fast-growing e-commerce company is seeking a results-driven and motivated Amazon PPC Expert to join its high-performing team. This role is ideal for a professional who thrives in a ...

Dupont

PPC General Manager

Schaumburg, IL · On-site +1

Why Join Us | DuPont Careers Lead the Next Era of PPC Solutions For decades, PPC has been a trusted leader in polyethylene (PE) bags, films, and tubing for food and industrial packaging. Since 1949 ...

FatCat Strategies

PPC Specialist

Raleigh, NC · On-site +1

  • Medical

  • Retirement

  • PTO

FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and ...

Mondo

PPC/Paid Media Specialist

Boston, MA · Remote

$35 - $38/hr

  • Medical

  • Dental

  • Vision

  • Retirement

PPC/Paid Media Specialist, location is Remote EST. The start date is ASAP/TBD for this yearlong contract position. Job Title: PPC/Paid Media Specialist Location-Type: Remote EST Start Date Is: ASAP ...

Blacksmith Agency

PPC Specialist

Phoenix, AZ · Remote

Blacksmith is seeking a PPC Specialist to plan, execute, and optimize paid campaigns across Google Ads and social platforms like Meta & LinkedIn. This role supports both external client accounts and ...

Market My Market

PPC Specialist (Contract)

Charlotte, NC · Remote

$38K - $40K/yr

Reporting to the PPC Director, the PPC Specialist will be responsible for the daily management, optimization, and strategic development of Google Ads campaigns for our clients in the legal, dental ...

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How much do ppc jobs pay per hour?

As of Aug 13, 2026, the average hourly pay for ppc in the United States is $20.93, according to ZipRecruiter salary data. Most workers in this role earn between $12.02 and $22.12 per hour, depending on experience, location, and employer.

What are some common challenges faced by PPC specialists when managing multiple campaigns simultaneously?

PPC specialists often juggle several campaigns across various platforms, which can make it challenging to allocate budgets effectively and optimize each campaign for the best results. Balancing competing priorities, monitoring real-time performance data, and adjusting strategies quickly requires strong organization and analytical skills. Additionally, keeping up with frequent platform updates and evolving best practices is essential to maintain campaign effectiveness. Team collaboration with designers and copywriters is also crucial to ensure ad creatives align with campaign goals.

What is a PPC specialist?

PPC specialists, or Pay-Per-Click specialists, are digital marketing professionals who manage and optimize online advertising campaigns where advertisers pay a fee each time their ad is clicked. They typically work with platforms like Google Ads, Bing Ads, and social media networks to drive targeted traffic to websites and generate leads or sales. PPC specialists are responsible for keyword research, ad copywriting, bid management, performance analysis, and ongoing campaign optimization to maximize return on investment.

What are the key skills and qualifications needed to thrive as a PPC specialist?

To thrive as a PPC Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with pay-per-click advertising platforms, often backed by a relevant marketing degree or certification. Familiarity with tools like Google Ads, Microsoft Advertising, Google Analytics, and PPC management software is typically required. Excellent attention to detail, creativity, and effective communication are crucial soft skills for optimizing campaigns and collaborating with teams or clients. These skills ensure effective ad spend, high ROI, and successful execution of digital advertising strategies.

What is the difference between Ppc vs Seo Specialist?

AspectPpcSeo Specialist
Required CredentialsGoogle Ads Certification, digital marketing knowledgeSEO certifications, content marketing skills
Work EnvironmentPaid advertising campaigns, real-time analyticsWebsite optimization, keyword research
Employer & Industry UsageAdvertising agencies, e-commerce, digital marketing firmsMarketing agencies, corporate marketing teams
Search & Comparison IntentPaid advertising strategies, campaign managementOrganic search optimization, ranking improvement

While both Ppc and Seo Specialist roles focus on improving online visibility, Ppc specialists manage paid advertising campaigns to generate immediate traffic, whereas Seo specialists optimize website content for organic search rankings. Both roles require digital marketing expertise but differ in strategies and tools used.

More about Ppc jobs

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What are the most commonly searched types of Ppc jobs?

The most popular types of Ppc jobs are:

What states have the most Ppc jobs?

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What job categories do people searching Ppc jobs look for?

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Ppc jobs near you
Infographic showing various Ppc job openings in the United States as of August 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 77% Physical, 4% Hybrid, and 19% Remote job distribution, with an average salary of $43,539 per year, or $20.9 per hour.

PPC Specialist

FatCat Strategies

Raleigh, NC • On-site

Full-time

Medical, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

We're adding to the team. FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and qualified leads for our contractor clients, and you will help round out the broader search game plan when the work calls for it.

This is a hands-on role for someone who lives in the platforms, loves the numbers, and gets fired up when a campaign starts crushing its cost per lead.

What You Will Do
  • Build, launch, and manage Google Ads, Bing Ads and Meta campaigns across multiple home improvement clients
  • Own the full PPC lifecycle: keyword research, ad copy, audience targeting, bid strategy, budget pacing, and landing page recommendations
  • Track and report on performance using GA4, GTM, WhatConverts, and CallRail, tying spend directly to leads and revenue
  • Run ongoing optimization: A/B testing, negative keyword cleanup, search term mining, and conversion tracking audits
  • Support SEO and SEM efforts as needed, including on-page recommendations, technical fixes, content briefs, and local search work
  • Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system)
  • Collaborate with account managers, designers, and our web team to keep campaigns and landing pages aligned
  • Stay ahead of platform changes, new ad formats, and shifts in how search works

Requirements

  • 2+ years of hands-on PPC experience managing Google Ads and Meta campaigns, ideally for local service or lead-gen businesses
  • A real command of conversion tracking, attribution, and the metrics that matter (CPL, CPA, ROAS, conversion rate)
  • Working knowledge of SEO and SEM fundamentals, enough to jump in and add value when needed
  • Comfort with GA4 and Google Tag Manager
  • Sharp analytical instincts and the discipline to make decisions off data, not hunches
  • Clear communication and the ability to explain results to clients in plain English
  • A competitive streak and a genuine drive to win for the people you work for
Nice to Have
  • Experience marketing home improvement, remodeling, or other home services businesses
  • Familiarity with WhatConverts, CallRail, Go High Level, or ClickUp
  • Google Ads and Meta Blueprint certifications
  • Exposure to AI search, GEO, or AEO work
  • Experience with call tracking and lead attribution in a high-ticket, lead-gen environment

Why FatCat

  • A focused, specialist agency where strategy and judgment beat busywork
  • A team that knows the contractor space better than anyone and wants you to get great at it
  • Real ownership of your accounts and your results
  • A clear playbook, modern tools, and the support to do your best work

Who We Are

FatCat is a digital marketing agency built for one thing: helping home improvement and remodeling contractors win. We have been in the game since 2002, and in 2018 we went all in on the contractor space. Bath remodelers, roofers, siding crews, kitchen and bath pros. That focus is our edge. We know these businesses cold, and we run full-service playbooks across PPC, SEO, AI visibility, websites, social, email, and lead attribution.

We are not a volume shop that treats every account the same. We win on judgment and strategy, and we are looking for someone who wants to do the same.

Benefits

  • SIMPLE IRA with company matching
  • Health insurance, 50% premium covered
  • Paid time off, increasing with tenure
  • Paid company holidays
  • Flexible hybrid and work-from-home policy
  • Professional development stipend
  • Relaxed, supportive team environment

Salary based on experience and skillset.