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Ppc Jobs in Baton Rouge, LA (NOW HIRING)

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Ppc information

See Baton Rouge, LA salary details

$6

$20

$56

How much do ppc jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for ppc in Baton Rouge, LA is $20.10, according to ZipRecruiter salary data. Most workers in this role earn between $11.54 and $21.25 per hour, depending on experience, location, and employer.

What are some common challenges faced by PPC specialists when managing multiple campaigns simultaneously?

PPC specialists often juggle several campaigns across various platforms, which can make it challenging to allocate budgets effectively and optimize each campaign for the best results. Balancing competing priorities, monitoring real-time performance data, and adjusting strategies quickly requires strong organization and analytical skills. Additionally, keeping up with frequent platform updates and evolving best practices is essential to maintain campaign effectiveness. Team collaboration with designers and copywriters is also crucial to ensure ad creatives align with campaign goals.

What is a PPC specialist?

PPC specialists, or Pay-Per-Click specialists, are digital marketing professionals who manage and optimize online advertising campaigns where advertisers pay a fee each time their ad is clicked. They typically work with platforms like Google Ads, Bing Ads, and social media networks to drive targeted traffic to websites and generate leads or sales. PPC specialists are responsible for keyword research, ad copywriting, bid management, performance analysis, and ongoing campaign optimization to maximize return on investment.

What are the key skills and qualifications needed to thrive as a PPC specialist?

To thrive as a PPC Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with pay-per-click advertising platforms, often backed by a relevant marketing degree or certification. Familiarity with tools like Google Ads, Microsoft Advertising, Google Analytics, and PPC management software is typically required. Excellent attention to detail, creativity, and effective communication are crucial soft skills for optimizing campaigns and collaborating with teams or clients. These skills ensure effective ad spend, high ROI, and successful execution of digital advertising strategies.

What is the difference between Ppc vs Seo Specialist?

AspectPpcSeo Specialist
Required CredentialsGoogle Ads Certification, digital marketing knowledgeSEO certifications, content marketing skills
Work EnvironmentPaid advertising campaigns, real-time analyticsWebsite optimization, keyword research
Employer & Industry UsageAdvertising agencies, e-commerce, digital marketing firmsMarketing agencies, corporate marketing teams
Search & Comparison IntentPaid advertising strategies, campaign managementOrganic search optimization, ranking improvement

While both Ppc and Seo Specialist roles focus on improving online visibility, Ppc specialists manage paid advertising campaigns to generate immediate traffic, whereas Seo specialists optimize website content for organic search rankings. Both roles require digital marketing expertise but differ in strategies and tools used.

What are the most commonly searched types of Ppc jobs in Baton Rouge, LA?

The most popular types of Ppc jobs in Baton Rouge, LA are:

What are popular job titles related to Ppc jobs in Baton Rouge, LA?

For Ppc jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Ppc jobs in Baton Rouge, LA look for?

The top searched job categories for Ppc jobs in Baton Rouge, LA are:

Ppc jobs near you
Infographic showing various Ppc job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 89% Full Time, 8% Part Time, 1% Temporary, and 2% Contract. Highlights an 77% Physical, 4% Hybrid, and 19% Remote job distribution, with an average salary of $41,813 per year, or $20.1 per hour.

Director of Social Media

CLICK HERE DIGITAL

Baton Rouge, LA

Full-time

Re-posted 11 days ago

Job description

Job Description
As the Director of Social Media, you will lead a team of social media analysts and own the overall performance, operations, and outcomes of the department. You will partner closely with Social Media Division Manager(s) to drive client success, oversee new hire development, manage onboarding of new clients, and support the continued growth and efficiency of the team.
Job Responsibilities:
  • Lead, mentor, and develop a team of 10+ social media analysts, including conducting 1:1s, managing performance, and setting clear expectations on deliverables and deadlines
  • Identify performance gaps across accounts and analysts, providing strategic direction and corrective action plans
  • Interview and hire new talent into the department
  • Own and enforce QA, performance, and process standards, ensuring all SOPs, documentation, and training materials are accurate and consistently followed
  • Manage team bandwidth through monthly capacity planning and resource forecasting to ensure proper account allocation and scalability for new client growth
  • Monitor and manage daily department budget pacing and task execution to ensure alignment with goals and deadlines
  • Support Division Manager(s) in training, account analysis, note audits, and monthly client calls
  • Collaborate with internal teams and operations leadership to improve processes and drive operational efficiency
  • Oversee the onboarding of all new accounts, ensuring accurate and timely launches
  • Assist the Sales Director and Account Managers in new client proposals
  • Lead team trainings, department meetings, and daily stand-ups
  • Build and manage relationships with platform representatives (Meta, TikTok, etc.)
  • Drive cross-channel alignment with Paid Search, Display, and other teams to ensure cohesive strategy
  • Research and introduce new platform opportunities to drive revenue growth and improve team efficiency
  • Demonstrate strong written and verbal communication skills
  • Write quarterly blogs for the department on the CHD website and ensure content remains up to date
  • Travel to clients as needed
  • Additional duties may be assigned

Required Qualifications:
  • 5+ years of paid social media experience with deep expertise in paid advertising.
  • Proficiency in Meta Ads Manager and Google Analytics
  • Experience in additional platforms such as Canva, TikTok, LinkedIn, etc.
  • Experience in automotive, legal, and/or medical verticals
  • 3+ years of management experience leading teams of 5+ individuals, including training, mentoring, and driving accountability.
  • Strong understanding of digital marketing best practices
  • Exceptional written and verbal communication skills, with the ability to confidently present performance, strategy, and insights to internal teams and executive stakeholders.
  • Strong analytical skills and attention to detail with the ability to interpret data and actionable insights.
  • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
  • Ability to build and maintain strong client relationships while partnering closely with Account Managers and resolving escalations as needed
  • Proven ability to identify issues and proactively implement process improvements and scalable solutions
  • Ability to effectively manage team bandwidth, prioritize workload, and ensure efficient resource allocation
  • Proven ability to adapt to change and thrive in dynamic, fast-paced environments

Preferred Qualifications:
  • Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience.
  • Experience in LinkedIn, TikTok amp; Twitter ad management is a plus
  • Meta Blueprint Certified in Media Buying or Media Planning.
  • Google Certifications (Google Analytics and/or Google Ads)
  • SEM/PPC experience
  • SEO Experience
  • Programmatic and CTV Experience

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