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Ppc Analyst Jobs in California (NOW HIRING)

PPC Manager

San Francisco, CA · On-site +1

$20K/mo

Analyze data to extract insights and transform those insights into actionable changes that will ... Bachelor's degree or equivalent experience. * 2-3 years of PPC experience, specifically Google Ads ...

Analyze data to extract insights and transform those insights into actionable changes that will ... Bachelor's degree or equivalent experience. * 2-3 years of PPC experience, specifically Google Ads ...

PPC Specialist

Redlands, CA · On-site

$20 - $24/hr

Experience with tools like SEMrush, Google Analytics, and keyword research platforms is a major ... Amazon PPC Management: * Launch, manage, and continuously optimize Sponsored Product, Sponsored ...

Senior PPC Manager TYPE: Full-Time COMPENSATION RANGE: $190,000 - $230,000 LOCATION: Los Angeles ... Analyze funnel performance (connected → qualified → contract sent → retained). * Deliver ...

Requirements: • Experience managing PPC campaigns (Google Ads, Bing Ads, etc.) • Strong understanding of keyword research, targeting, and optimization • Ability to analyze performance data (CTR ...

Experience with tools like SEMrush, Google Analytics, and keyword research platforms is a major ... Amazon PPC Management: \n \n * Launch, manage, and continuously optimize Sponsored Product ...

Paid time off Google Ads (PPC) Specialist Location: Sacramento, CA Job Type: [Full-Time / ... Tracking & Analytics: Ensure accurate conversion tracking using Google Tag Manager and GA4

The PPC Specialist will own the strategic direction, execution, and performance of Google Ads ... Conduct proactive account audits, analyzing full-funnel performance from ad click to patient ...

You can be a SEO or PPC Guru. But you must be a Guru. Doing what not to do with SEO / PPC is as ... Analytics, A/B split testing, experiments, conversion rates should be second nature to you. Do you ...

Strategize, manage, and optimize high-performing PPC campaigns across Google Ads, Bing Ads, Meta Ads, and YouTube * Turn data into action by analyzing performance, identifying what's working, and ...

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Showing results 1-20

Ppc Analyst information

See California salary details

$30.6K

$72.3K

$128.3K

How much do ppc analyst jobs pay per year?

As of Aug 5, 2026, the average yearly pay for ppc analyst in California is $72,302.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,800.00 and $85,900.00 per year, depending on experience, location, and employer.

What does a PPC analyst do?

A PPC Analyst is responsible for managing pay-per-click advertising campaigns across platforms like Google Ads and Bing Ads. They conduct keyword research, set up ad groups, monitor campaign performance, and optimize ads to maximize return on investment. PPC Analysts also analyze data, adjust bidding strategies, and create reports to ensure marketing goals are met. Their work helps businesses reach targeted audiences efficiently and drive website traffic or conversions.

What are the typical collaboration points between a PPC analyst and other marketing team members?

PPC Analysts frequently work alongside content creators, SEO specialists, and graphic designers to ensure ad campaigns are cohesive and effective. They may collaborate with the marketing manager to align paid strategies with overall business goals and with data analysts to measure and interpret campaign performance. Regular meetings and cross-functional brainstorming sessions are common, as PPC Analysts rely on timely feedback and shared insights to optimize ad spend and messaging. This collaborative environment helps ensure campaigns are both data-driven and creatively engaging.

What are the key skills and qualifications needed to thrive as a PPC analyst, and why are they important?

To thrive as a PPC Analyst, you need expertise in paid search strategies, data analysis, and a solid understanding of digital marketing principles, often supported by a degree in marketing or a related field. Familiarity with Google Ads, Microsoft Advertising, Google Analytics, and relevant certifications like Google Ads Certification are typically required. Strong analytical thinking, attention to detail, and effective communication skills help you optimize campaigns and report results to stakeholders. These competencies are crucial for maximizing return on ad spend, ensuring campaign effectiveness, and driving business growth.

What is the difference between Ppc Analyst vs Digital Marketing Specialist?

AspectPpc AnalystDigital Marketing Specialist
Required CredentialsCertifications like Google Ads, AnalyticsCertifications vary; often includes SEO, social media
Work EnvironmentFocus on paid advertising campaigns, data analysisBroader marketing activities including content, SEO, social media
Employer & Industry UsageCommon in digital agencies, e-commerce, tech firmsUsed across various industries for overall marketing strategies

The Ppc Analyst specializes in managing and optimizing paid advertising campaigns, primarily focusing on PPC platforms like Google Ads. In contrast, a Digital Marketing Specialist handles a wider range of marketing activities, including SEO, content creation, and social media. While both roles require similar certifications and often work in digital environments, the Ppc Analyst's role is more specialized in paid media, whereas the Digital Marketing Specialist covers a broader spectrum of marketing efforts.

What job categories do people searching Ppc Analyst jobs in California look for? The top searched job categories for Ppc Analyst jobs in California are:
What cities in California are hiring for Ppc Analyst jobs? Cities in California with the most Ppc Analyst job openings:
Infographic showing various Ppc Analyst job openings in California as of July 2026, with employment types broken down into 87% Full Time, 8% Part Time, 1% Temporary, and 4% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $72,302 per year, or $34.8 per hour.

Full-time

Re-posted 19 days ago


Job description

We are seeking an experienced and results-driven PPC Manager to oversee and optimize our paid advertising campaigns across multiple platforms, including Google Ads, Amazon Advertising, and social media channels. The PPC Manager will be responsible for developing strategies, managing budgets, analyzing performance data, and ensuring campaigns deliver strong ROI. The ideal candidate has proven expertise in paid media, deep analytical skills, and a passion for driving growth through data-driven marketing.
Key Responsibilities
  • Plan, execute, and optimize PPC campaigns across platforms (Google, Amazon, Meta, Bing, etc.).
  • Manage keyword research, targeting, bidding strategies, and ad copy creation.
  • Oversee daily budgets, monitor campaign performance, and adjust strategies in real time.
  • Develop and implement strategies to improve quality scores, click-through rates (CTR), and conversion rates.
  • Conduct A/B testing on ads, landing pages, and targeting to maximize campaign performance.
  • Provide regular reporting on KPIs, insights, and recommendations to stakeholders.
  • Collaborate with creative, content, and e-commerce teams to align ads with product launches and promotions.
  • Stay current on PPC, SEM, and digital advertising trends, tools, and best practices.
  • Manage relationships with external vendors, agencies, or platform representatives as needed.
  • Ensure campaigns comply with platform policies and brand guidelines.

Qualifications
  • Bachelor's degree in Marketing, Business, or related field (preferred).
  • 3+ years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent).
  • Strong understanding of keyword research, bidding strategies, and conversion optimization.
  • Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.).
  • Advanced skills in Excel/Google Sheets for campaign reporting and analysis.
  • Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus.
  • Exceptional analytical skills and ability to interpret large datasets into actionable insights.
  • Strong organizational and communication skills; ability to manage multiple projects simultaneously.
  • Proven track record of improving ROI and scaling campaigns.