Platform Operations Manager Jobs in New Jersey (NOW HIRING)

Overview

As a Senior Director of Digital Activation, you will play a critical role leading the day-to-day set up and optimization of performance campaigns across multiple programmatic and social buying platforms to improve campaign performance - and lead the team as the main point of contact with strategy teams and clients. You will define, execute and optimize digital biddable channel strategies and initiatives for a fast-paced entertainment client across programmatic, social and search ensuring that pacing and performance are best-in-class and the Digital Activation Process is activated correctly.

Responsibilities

• Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities within programmatic, search and social.

• Deep understanding of in-platform campaign setup and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations

• Ensures highest levels of team performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs

• Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates

• Key stakeholder in leading upfront deals and negotiations (JBPs)

• Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client

• Ability to quickly pivot and adapt within a fast-paced environment for a world-class entertainment client

• Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms

• Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective

• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients

• Implementing Business Intelligences tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)

• Accountability over client's budgets

• Developing strong relationships with clients, key digital platform partners and global counterpart colleagues

• Setting Budgets, KPI's and measurement framework

• Collaborating with MarSci Team for development and implementation of Test and Learn agenda and framework.

• Delivering credible thought leadership on Digital Activation's role in the Marketing ecosystem, providing a multi-year vision of the program and lead proactive insights on channel opportunities through both short-term and long-term business lenses

• Leading communication of Digital Activation's tech/data needs with cross-functional partners (Product Management, Analytics, IT, etc.) to ensure seamless deployment of digital campaigns and effectively report results to all stakeholders

• Ability to effectively manage costs while exceeding performance goals and maintaining quality standards.

• Excellent communication skills, ability to distill key ideas for non-digitally centric teams

• Managing and mentoring a large team of Digital Activation specialists, providing day-to-day guidance as well as career growth and development, across multiple markets.

• Ensuring team manages and efficiently optimizes programs within budget and KPI goals

• Tracking innovation within the industry, evaluate and identify new partners and technology that will drive best-in-class channel strategies for Hearts and our clients

Qualifications

• 10+ years digital experience, including a minimum of 5 years' experience managing, mentoring, and nurturing a diverse team in a fast-paced organization

• Experience within the entertainment category preferred

• Technical, in-platform and strategic understanding of programmatic, search and social buying and activation required.

• Experience working with Ad Technology stacks and implementation processes

• Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)

• Strong analytical skills and understanding of entertainment industry KPI's

• Exceptional analytics skills, and confidence acting on marketing data and insights

• Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)

• Working knowledge of 3rd party verification tools, including IAS