$100 - $115/hr
You are a B2B personalization or audience strategist who works on a contract basis. You think in segments, use cases, and decisioning logic, and you can turn customer data and account intelligence ...
$100 - $115/hr
You are a B2B personalization or audience strategist who works on a contract basis. You think in segments, use cases, and decisioning logic, and you can turn customer data and account intelligence ...
$100 - $115/hr
You are a B2B personalization or audience strategist who works on a contract basis. You think in segments, use cases, and decisioning logic, and you can turn customer data and account intelligence ...
The AVP, Marketing Cloud Personalization Developer L10 position will function as a Marketing Cloud Solutions Architect with a focus on the Marketing Cloud Personalization (MCP) functionality ...
The AVP, Marketing Cloud Personalization Developer L10 position will function as a Marketing Cloud Solutions Architect with a focus on the Marketing Cloud Personalization (MCP) functionality ...
Columbus, OH · Hybrid
The NFMI web personalization roadmap * The transition plan to new personalization capabilities * Digital identification on the web * Web-to-email integration * Paid media audience connectivity In ...
Columbus, OH · Hybrid
The NFMI web personalization roadmap * The transition plan to new personalization capabilities * Digital identification on the web * Web-to-email integration * Paid media audience connectivity In ...
$122K - $504K/yr
Responsibilities -Leading digital personalization,MarTech, and/or CDP initiatives -Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies -Shaping ...
$122K - $504K/yr
Responsibilities -Leading digital personalization,MarTech, and/or CDP initiatives -Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies -Shaping ...
$122K - $504K/yr
Responsibilities -Leading digital personalization,MarTech, and/or CDP initiatives -Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies -Shaping ...
$122K - $504K/yr
Responsibilities -Leading digital personalization,MarTech, and/or CDP initiatives -Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies -Shaping ...
Columbus, OH · On-site
$122K - $504K/yr
Responsibilities -Leading digital personalization,MarTech, and/or CDP initiatives -Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies -Shaping ...
Columbus, OH · On-site
$122K - $504K/yr
Responsibilities -Leading digital personalization,MarTech, and/or CDP initiatives -Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies -Shaping ...
Cincinnati, OH · On-site
$122K - $504K/yr
Responsibilities -Leading digital personalization,MarTech, and/or CDP initiatives -Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies -Shaping ...
Cincinnati, OH · On-site
$122K - $504K/yr
Responsibilities -Leading digital personalization,MarTech, and/or CDP initiatives -Driving audience segmentation, customer journey orchestration, and cross-channel activation strategies -Shaping ...
Marysville, OH · On-site
$99K - $117K/yr
Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts. * Design, build, and continually refine Audience ...
Marysville, OH · On-site
$99K - $117K/yr
Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts. * Design, build, and continually refine Audience ...
Marysville, OH · On-site
$99K - $117K/yr
Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts. * Design, build, and continually refine Audience ...
Marysville, OH · On-site
$99K - $117K/yr
Develop and implement the overall Segmentation & Personalization Strategy, translating business goals into targeted audience segments and cohorts. * Design, build, and continually refine Audience ...
$59K - $81K/yr
Partner with cross-functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar. * Support and manage the owned ...
$59K - $81K/yr
Partner with cross-functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar. * Support and manage the owned ...
$59K - $81K/yr
Partner with cross-functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar. * Support and manage the owned ...
$59K - $81K/yr
Partner with cross-functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar. * Support and manage the owned ...
This role manages the customer lifecycle end to end using customer data, CRM platform (Bloomreach), and personalization to connect digital touchpoints (website, email, SMS) with in-store and online ...
Quick apply
This role manages the customer lifecycle end to end using customer data, CRM platform (Bloomreach), and personalization to connect digital touchpoints (website, email, SMS) with in-store and online ...
Columbus, OH · On-site
$59K - $81K/yr
Partner with cross-functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar. * Support and manage the owned ...
Columbus, OH · On-site
$59K - $81K/yr
Partner with cross-functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar. * Support and manage the owned ...
$59K - $81K/yr
Partner with cross-functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar. Support and manage the owned ...
$59K - $81K/yr
Partner with cross-functional teams to support messaging strategy, audience selection, segmentation, personalization, and campaign timing across the marketing calendar. Support and manage the owned ...
This role manages the customer lifecycle end to end using customer data, CRM platform (Bloomreach), and personalization to connect digital touchpoints (website, email, SMS) with in-store and online ...
This role manages the customer lifecycle end to end using customer data, CRM platform (Bloomreach), and personalization to connect digital touchpoints (website, email, SMS) with in-store and online ...
This role manages the customer lifecycle end to end using customer data, CRM platform (Bloomreach), and personalization to connect digital touchpoints (website, email, SMS) with in-store and online ...
This role manages the customer lifecycle end to end using customer data, CRM platform (Bloomreach), and personalization to connect digital touchpoints (website, email, SMS) with in-store and online ...
$200K/yr
Integrate segmentation, personalization, and ABM strategies to improve relevance and pipeline velocity * Align website experiences to campaign strategy and sales engagement Cross-Functional Alignment ...
$200K/yr
Integrate segmentation, personalization, and ABM strategies to improve relevance and pipeline velocity * Align website experiences to campaign strategy and sales engagement Cross-Functional Alignment ...
$75 - $80/hr
... personalization, analytics, and digital experience platform capabilities • Experience supporting environment setup, configuration, deployment validation, and production readiness activities • ...
$75 - $80/hr
... personalization, analytics, and digital experience platform capabilities • Experience supporting environment setup, configuration, deployment validation, and production readiness activities • ...
Cincinnati, OH · Hybrid
$64K - $72K/yr
Support the translation of data into strategy by assisting with reporting frameworks, analytics infrastructure, and personalization capabilities that enable more coordinated, insight-driven decision ...
Cincinnati, OH · Hybrid
$64K - $72K/yr
Support the translation of data into strategy by assisting with reporting frameworks, analytics infrastructure, and personalization capabilities that enable more coordinated, insight-driven decision ...
Cincinnati, OH · Hybrid
$64K - $72K/yr
Support the translation of data into strategy by assisting with reporting frameworks, analytics infrastructure, and personalization capabilities that enable more coordinated, insight-driven decision ...
Cincinnati, OH · Hybrid
$64K - $72K/yr
Support the translation of data into strategy by assisting with reporting frameworks, analytics infrastructure, and personalization capabilities that enable more coordinated, insight-driven decision ...
$13.03 - $19.76
23% of jobs
$20.39 is the 25th percentile. Wages below this are outliers.
$19.76 - $26.49
17% of jobs
The median wage is $31.54 / hr.
$26.49 - $33.22
13% of jobs
$33.22 - $39.95
19% of jobs
$41.48 is the 75th percentile. Wages above this are outliers.
$39.95 - $46.68
12% of jobs
$46.68 - $53.41
4% of jobs
$53.41 - $60.15
11% of jobs
$60.15 - $66.88
0% of jobs
$66.88 - $73.61
0% of jobs
$73.61 - $80.34
0% of jobs
$80.34 - $87.07
1% of jobs
$13
$36
$87
A Personalization job focuses on tailoring user experiences, content, or product recommendations based on data-driven insights. Professionals in this field analyze user behavior, preferences, and interactions to create customized experiences that enhance engagement and satisfaction. Roles may involve working with machine learning models, customer segmentation, and A/B testing to optimize personalization strategies. These jobs are common in industries like e-commerce, streaming services, and digital marketing, where delivering relevant content is essential.
To thrive in a Personalization role, you need a strong background in data analysis, marketing, and customer segmentation, often supported by a degree in marketing, data science, or a related field. Familiarity with personalization platforms, customer relationship management (CRM) tools, and A/B testing frameworks is common, along with experience using analytics software like Google Analytics or Adobe Target. Creativity, strategic thinking, and strong communication skills set outstanding candidates apart by enabling them to translate insights into actionable, customer-focused initiatives. These capabilities are essential for designing tailored user experiences that drive engagement, satisfaction, and business outcomes.
Professionals in Personalization often face challenges such as integrating data from multiple sources, balancing privacy concerns, and keeping up with rapidly evolving technology. Overcoming these obstacles involves staying updated on industry best practices, leveraging collaborative relationships with IT and data teams, and maintaining a customer-centric mindset. Regularly testing and iterating on personalization strategies also helps refine approaches and ensure relevance to target audiences. By proactively addressing these challenges, professionals can deliver highly effective and compliant personalization campaigns that enhance both customer experience and business performance.

$100 - $115/hr
Contractor
Posted 4 days ago
You are a B2B personalization or audience strategist who works on a contract basis. You think in segments, use cases, and decisioning logic, and you can turn customer data and account intelligence into targeted experiences that move engagement and conversion. You are comfortable owning audience taxonomy and personalization roadmaps inside a CDP, and translating strategy into briefs the creative and data teams can actually run with.
Required:
Preferred Qualifications:
GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.
GTX Solutions is currently serving as the data and activation execution partner on a large-scale B2B marketing transformation engagement for a major enterprise client. This program is migrating B2B marketing programs from a legacy marketing automation platform to Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP), in partnership with a technical build partner, engagement lead, creative agency, and Adobe Professional Services.
The Personalization Strategy Lead owns the customer segmentation, audience strategy, and personalization use case roadmap for the client's B2B marketing programs, translating customer data and account intelligence into targeted, relevant experiences across B2B segments.
Apply through the link and complete the short set of application questions (availability, start date, target rate, and platform experience). Because this engagement has a hard timeline and starts the week of June 29, availability is our first screen, so please answer the schedule questions honestly; it helps us move fast for candidates who are the right fit.
Sourced by ZipRecruiter
Advertising and public relations services
51 - 200 Employees
Austin, TX, US
2020