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Personalization Jobs in Florida (NOW HIRING)

CookUnity

Director, Data Science/ML

Miami, FL

You'll build and lead a team focused on predictive modeling, personalization, experimentation frameworks, and emerging ML capabilities that directly impact customer engagement, retention, and ...

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Personalization information

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$10

$28

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How much do personalization jobs pay per hour?

As of Jul 26, 2026, the average hourly pay for personalization in Florida is $28.91, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $34.33 per hour, depending on experience, location, and employer.

What is a Personalization job?

A Personalization job focuses on tailoring user experiences, content, or product recommendations based on data-driven insights. Professionals in this field analyze user behavior, preferences, and interactions to create customized experiences that enhance engagement and satisfaction. Roles may involve working with machine learning models, customer segmentation, and A/B testing to optimize personalization strategies. These jobs are common in industries like e-commerce, streaming services, and digital marketing, where delivering relevant content is essential.

What are the key skills and qualifications needed to thrive in the Personalization position, and why are they important?

To thrive in a Personalization role, you need a strong background in data analysis, marketing, and customer segmentation, often supported by a degree in marketing, data science, or a related field. Familiarity with personalization platforms, customer relationship management (CRM) tools, and A/B testing frameworks is common, along with experience using analytics software like Google Analytics or Adobe Target. Creativity, strategic thinking, and strong communication skills set outstanding candidates apart by enabling them to translate insights into actionable, customer-focused initiatives. These capabilities are essential for designing tailored user experiences that drive engagement, satisfaction, and business outcomes.

What jobs pay 700 a day?

In the field of personalization, high-paying roles such as UX/UI designers, data scientists, and digital marketing consultants can earn around $700 or more per day, especially with specialized skills and experience. Freelance or contract positions in these areas often pay daily rates in this range, depending on project scope and client budgets.

What is a personalization specialist?

A personalization specialist is a professional who designs and implements tailored experiences for users or customers by analyzing data and preferences. They often work with tools like customer relationship management (CRM) systems and require skills in data analysis, marketing, and user experience design. Their goal is to increase engagement and satisfaction through customized content or services.

What professions make 500,000 a year?

In the field of personalization, high-paying roles such as senior data scientists, machine learning engineers, and product directors can earn $500,000 or more annually, especially in tech companies. These positions typically require advanced skills in data analysis, programming, and experience managing large-scale personalization systems, often with stock options or bonuses contributing to total compensation.

What are some common challenges faced in a Personalization role and how can they be overcome?

Professionals in Personalization often face challenges such as integrating data from multiple sources, balancing privacy concerns, and keeping up with rapidly evolving technology. Overcoming these obstacles involves staying updated on industry best practices, leveraging collaborative relationships with IT and data teams, and maintaining a customer-centric mindset. Regularly testing and iterating on personalization strategies also helps refine approaches and ensure relevance to target audiences. By proactively addressing these challenges, professionals can deliver highly effective and compliant personalization campaigns that enhance both customer experience and business performance.

What are the top 5 happiest jobs?

Personalization roles, such as user experience designers and customer success managers, often report high job satisfaction due to their focus on improving user engagement and positive feedback. Jobs in creative fields, healthcare, education, and technology also tend to rank highly for happiness, especially when they offer meaningful work, good work-life balance, and opportunities for growth.
What are popular job titles related to Personalization jobs in Florida? For Personalization jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Personalization jobs in Florida look for? The top searched job categories for Personalization jobs in Florida are:
Personalization jobs near you
Infographic showing various Personalization job openings in Florida as of July 2026, with employment types broken down into 56% Full Time, and 44% Part Time. Highlights an 100% In-person job distribution, with an average salary of $60,142 per year, or $28.9 per hour.
Director of Digital Marketing, Loyalty & Personalization

Director of Digital Marketing, Loyalty & Personalization

Sedano's

Hialeah, FL

Other

Posted 15 days ago

Job description

Overview

The Director of Digital Marketing, Loyalty & Personalization is responsible for developing and executing a comprehensive loyalty and personalization strategy to drive customer engagement, retention, and profitable revenue growth. This role drives competitive advantage by leveraging data-driven insights, strategic partnerships, and innovative solutions to enhance shopper experiences and maximize customer growth opportunities. As the senior leader for the loyalty ecosystem and digital customer journey, the Director translates company growth objectives into actionable marketing, loyalty, and personalization roadmaps, owning performance across the full digital customer lifecycle from acquisition through lifetime value.

Responsibilities

Loyalty & Personalization Strategy

     Develop, own, and continuously refine the enterprise loyalty and personalization roadmap, including program structure, membership tiers, rewards, offers, and earn-and-burn mechanics

     Define the personalization strategy across digital and in-store touchpoints, delivering relevant offers, content, and experiences to the right shopper at the right time

     Establish the vision and business case for loyalty growth, securing executive alignment and prioritizing initiatives based on customer and financial impact

Digital Marketing & Campaign Leadership

     Lead the strategy, planning, and execution of digital marketing across owned and paid channels, including email, SMS, mobile app, web, push notifications, and paid digital media

     Drive measurable improvement in core performance metrics, including ROI, customer acquisition cost, conversion, and retention

     Oversee campaign calendars, creative direction, and A/B and multivariate testing programs to optimize engagement and profitable revenue

Customer Data, Analytics & Insights

     Leverage first-party data, customer data platforms (CDP), and segmentation models to generate actionable insights for marketing, merchandising, and personalization

     Define measurement frameworks, dashboards, and reporting that track loyalty health, program performance, and customer lifetime value

     Champion data governance, privacy, and compliance standards in partnership with Legal and IT to ensure responsible use of customer data

Retail Media & Data Monetization

     Build and grow retail media, shopper marketing, and data monetization programs that generate incremental, high-margin revenue from CPG and vendor partners

     Develop and negotiate strategic partnerships, sponsorships, and co-marketing agreements that expand customer reach and program value

     Package customer insights and audience capabilities into compelling, compliant offerings for brand and agency partners

Cross-Functional Leadership & Stakeholder Management

     Partner with Merchandising, Store Operations, E-Commerce, Finance, and IT to align loyalty and personalization initiatives with broader business objectives

     Serve as the primary liaison with technology vendors, agencies, and platform partners, managing scope, performance, and contracts

     Communicate strategy, results, and recommendations to executive leadership through clear, data-supported reporting and presentations

Team Leadership, Budget & Technology

     Recruit, lead, develop, and retain a high-performing team across digital marketing, loyalty, and analytics functions

     Own and manage the departmental budget, ensuring efficient allocation of resources and accountability for spend against results

     Evaluate, select, and manage the marketing technology stack, ensuring platforms are integrated, scalable, and aligned with the personalization roadmap

Qualifications

Education & Experience

  • Bachelor's degree in Marketing, Business, Analytics, or a related field; MBA or advanced degree preferred
  • Minimum of 8-10 years of progressive experience in digital marketing, loyalty, CRM, or personalization, including at least 3-5 years in a leadership role
  • Demonstrated experience building or scaling a customer loyalty program, ideally within grocery, retail, or a high-frequency consumer business
  • Proven track record managing retail media, shopper marketing, or data monetization partnerships and delivering measurable revenue growth

Knowledge, Skills & Abilities

  • Strong command of marketing technology, including CDPs, CRM and email platforms, personalization engines, and analytics/BI tools
  • Analytical and data-driven, with the ability to translate complex data into clear strategy and measurable action
  • Skilled in financial and commercial management, including budgeting, forecasting, ROI analysis, and partnership negotiation
  • Excellent leadership, communication, and stakeholder-management skills, with the ability to influence at the executive level
  • Working knowledge of data privacy and compliance considerations relevant to customer data and marketing
  • Customer-obsessed mindset with a bias toward innovation, testing, and continuous improvement

Work Environment & Physical Requirements

  • Primarily an office-based, professional environment; periodic travel to stores, partner sites, and corporate functions may be required

Must be able to perform the essential functions of the position with or without reasonable accommodation

Employment Type: OTHER

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