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Personalization Strategist Jobs (NOW HIRING)

NY · On-site

Define the personalization strategy across digital and in-store touchpoints, delivering relevant offers, content, and experiences to the right shopper at the right time * Establish the vision and ...

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Personalization Strategist information

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$45K

$139.9K

$177.5K

How much do personalization strategist jobs pay per year?

As of Sep 14, 2026, the average yearly pay for personalization strategist in the United States is $139,867.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,500.00 and $157,000.00 per year, depending on experience, location, and employer.

What is a personalization strategist?

Personalization Strategists are professionals who design and implement strategies to tailor digital experiences, products, or services to individual users based on their preferences, behavior, and demographics. They analyze data to understand customer segments and create targeted marketing, content, or user experience initiatives that drive engagement and conversion. Their work involves collaborating with marketing, product, and data teams to ensure that personalization efforts align with business goals and deliver measurable results.

What skills and qualifications are needed to be a personalization strategist?

To thrive as a Personalization Strategist, you need expertise in data analysis, customer segmentation, and digital marketing, often supported by a degree in marketing, analytics, or a related field. Familiarity with personalization platforms, marketing automation tools, A/B testing software, and analytics systems like Google Analytics or Adobe Experience Cloud is essential. Strong communication, creative problem-solving, and collaboration skills help you translate data insights into actionable campaigns and work effectively with cross-functional teams. These skills are crucial to delivering tailored user experiences that drive engagement, conversion, and customer loyalty in a competitive digital landscape.

How does a personalization strategist typically collaborate with other teams within an organization?

As a Personalization Strategist, you'll work closely with marketing, product, analytics, and engineering teams to create and implement tailored customer experiences. Collaboration often involves translating business goals into actionable personalization strategies, sharing insights from data analysis, and ensuring alignment across departments. Regular meetings and cross-functional workshops are common to refine tactics and measure the impact of personalization efforts. Effective communication and a collaborative mindset are key to driving successful outcomes and innovation in this role.

What is the difference between Personalization Strategist vs Content Marketing Specialist?

AspectPersonalization StrategistContent Marketing Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; experience in data analysis and customer segmentationBachelor's in Marketing, Journalism, or related field; experience in content creation and digital marketing
Work EnvironmentCollaborates with marketing, data teams, and UX departments in digital settingsWorks primarily in marketing teams, focusing on content development and distribution
Employer & Industry UsageUsed in e-commerce, retail, and tech companies focusing on personalized customer experiencesCommon in media, advertising, and brands emphasizing content strategy

The main difference is that a Personalization Strategist focuses on tailoring customer experiences through data-driven insights, while a Content Marketing Specialist concentrates on creating and distributing engaging content. Both roles require marketing knowledge but differ in their core focus areas and skill sets.

What are popular job titles related to Personalization Strategist jobs?

For Personalization Strategist jobs, the most frequently searched job titles are:

Infographic showing various Personalization Strategist job openings in the United States as of September 2026, with employment types broken down into 84% Full Time, 15% Part Time, and 1% Contract. Highlights an 80% Physical, 4% Hybrid, and 16% Remote job distribution, with an average salary of $139,867 per year, or $67.2 per hour.

Senior Director, Data Science - Enterprise Personalization Strategy & Decisioning

Farmington, AR • On-site

Sam's Club
Retail • 10K+ employees

$160K - $320K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago


Sam's Club rating

6.5

Company rating: 6.5 out of 10

Based on 2,044 frontline employees who took The Breakroom Quiz


Job description

Position Summary...Sam’s Club is building enterprise personalization as a core growth capability — and we’re looking for a senior leader to own the end-to-end personalization value chain: defining why and where personalization matters, translating member understanding into Next Best Action (NBA) decisioning, and institutionalizing measurement and learning. As the Senior Director of Enterprise Personalization Strategy & Decisioning, you will lead the centralized team accountable for enterprise personalization strategy, member signals and insights, NBA use cases and decision logic, and the guardrails that ensure personalization creates a strong member value exchange over time.
About the team:
The Experience Insights & Transformation team drives Sam’s Club growth by transforming member, marketing, and business insights into actionable strategies that enhance loyalty, increase renewals, and support profitable growth. Focused on creating long-term member engagement, the team leverages data strategy, machine learning, and collaboration to deliver impactful business solutions. By integrating advanced analytics and stakeholder management, the team empowers decision-making that strengthens the organization’s core membership base and advances Sam’s Club’s mission to create members for life. What you'll do...
  • Set enterprise personalization vision and success metrics.
  • Serve as enterprise thought leader on personalization and influence senior leadership on priorities, investment decisions, and performance optimization.
  • Partner cross-functionally with Marketing, Merchandising, Operations, eCommerce, Membership, Data & Analytics, and Technology teams to ensure personalization strategies are embedded into channel plans and operating models.
  • Align and sequence the enterprise personalization roadmap.
  • Define the member understanding foundation.
  • Design and run causal learning loops.
  • Own NBA use case definition and decision logic. 
  • Embed enterprise guardrails into decisioning.
  • Institutionalize measurement and feedback.
  • Drive enterprise-grade scalability.
  • Cultivate an environment where Sam's culture of Member first, ownership & excellence in execution, human connection, and collaboration can thrive.
What you'll bring:
  • Proven ability to own and scale an enterprise decisioning capability (strategy → insights → decision logic → guardrails → measurement), not just deliver point solutions.
  • Strong literacy in member analytics, experimentation, and causal inference — able to set testing standards that balance speed and confidence.
  • Demonstrated experience designing decisioning frameworks (rules, optimization, ML-enabled prioritization) and translating them into measurable business outcomes.
  • Ability to define and govern value exchange, eligibility, economics, and responsible personalization guardrails that protect member trust and long-term value.
  • Track record of building high-performing teams and operating rhythms that deliver repeatable, scalable capability.
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $160,000.00 - $320,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor’s degree in Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 7
years' experience in an analytics related field. Option 2: Master’s degree in Statistics, Economics, Analytics, Mathematics, Computer Science,
Information Technology or related field and 5 years' experience in an analytics related field. Option 3: 9 years' experience in an analytics or related
field.
3 years' supervisory experience. Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Data science, machine learning, optimization models, PhD in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Supervisory experience, Using open source frameworks (for example, scikit learn, tensorflow, torch), We value candidates with a background in creating inclusive digital experiences, demonstrating knowledge in implementing Web Content Accessibility Guidelines (WCAG) 2.2 AA standards, assistive technologies, and integrating digital accessibility seamlessly. The ideal candidate would have knowledge of accessibility best practices and join us as we continue to create accessible products and services following Walmart’s accessibility standards and guidelines for supporting an inclusive culture. Primary Location... 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.

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