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Personal Training Manager Jobs in Virginia (NOW HIRING)

Crunch Fitness

Personal Training Manager

Cape Charles, VA · On-site

$75K - $90K/yr

The Personal Training Manager will achieve these objectives by: * Managing and coaching the front-end selling process of the CrunchOne Kickoff. * Managing and coaching the delivery of personal ...

Gold's Gym

Personal Training Manager

Newport News, VA · On-site

Position Overview As a Gold's Gym Personal Training Manager, you will manage and develop the fitness department in an assigned gym, provide training and leadership for new and existing trainers ...

Crunch Fitness

Personal Training Director

Norfolk, VA · On-site

$40K - $105K/yr

To achieve this objective, the Personal Training Director will: • Hire develop and manage performance of qualified Personal Trainers • Train & develop Membership other staff as needed regarding ...

Svetness Personal Training

$25 - $45/hr

... manager support to elevate your expertise. * Fitness equipment discounts ... Enjoy a 30% discount on fitness equipment to enhance your training programs. * Partner programs:

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Personal Training Manager information

See Virginia salary details

$24.3K

$59.5K

$78.3K

How much do personal training manager jobs pay per year?

As of Jul 30, 2026, the average yearly pay for personal training manager in Virginia is $59,549.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,600.00 and $69,900.00 per year, depending on experience, location, and employer.

What is the difference between Personal Training Manager vs Personal Trainer?

AspectPersonal Training ManagerPersonal Trainer
CertificationsCPR/AED, NASM, ACE, or ACSM certificationsCPR/AED, NASM, ACE, or ACSM certifications
Work EnvironmentOversees fitness staff, manages gym operations, develops programsWorks directly with clients to provide training sessions
ResponsibilitiesStaff management, program development, client retentionPersonalized training, fitness assessments, coaching

The main difference between a Personal Training Manager and a Personal Trainer lies in their roles. The manager oversees staff and operations, while the trainer focuses on working directly with clients. Both roles require similar certifications, but their responsibilities and work environments differ significantly.

What does a Personal Training Manager do?

A Personal Training Manager oversees the personal training department within a gym or fitness center. Their main responsibilities include hiring and supervising personal trainers, developing training programs, ensuring client satisfaction, and meeting business targets such as sales and client retention. They also handle administrative tasks, provide ongoing education and support for trainers, and often interact with clients to maintain high service standards. Ultimately, they ensure both trainers and clients have a positive and productive experience.

What are the key skills and qualifications needed to thrive as a Personal Training Manager, and why are they important?

To thrive as a Personal Training Manager, you need a strong background in exercise science, fitness training, and team leadership, often supported by a relevant degree and personal trainer certification. Familiarity with gym management software, fitness assessment tools, and scheduling systems is typically required. Exceptional communication, motivational, and organizational skills help you inspire trainers and clients while managing daily operations. These abilities ensure effective team performance, client satisfaction, and the achievement of business goals in a competitive fitness environment.

How does a Personal Training Manager typically balance administrative duties with hands-on coaching responsibilities?

Personal Training Managers often split their time between overseeing the gym’s personal training operations—such as scheduling, staff development, and client management—and actively working with clients or mentoring trainers on the floor. This balance can vary depending on the size of the facility, but strong organizational skills and effective delegation are key. Managers are expected to lead by example, maintain high standards for client service, and ensure trainers are meeting their goals, which means blending administrative oversight with a visible, supportive presence in the training area.
What are the most commonly searched types of Personal Training jobs in Virginia? The most popular types of Personal Training jobs in Virginia are:
What are popular job titles related to Personal Training Manager jobs in Virginia? For Personal Training Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Personal Training Manager jobs in Virginia look for? The top searched job categories for Personal Training Manager jobs in Virginia are:
What cities in Virginia are hiring for Personal Training Manager jobs? Cities in Virginia with the most Personal Training Manager job openings:
Personal Training Manager jobs near you
Infographic showing various Personal Training Manager job openings in Virginia as of July 2026, with employment types broken down into 84% Full Time, 14% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $59,549 per year, or $28.6 per hour.

Personal Training Manager

Crunch Fitness - Fitness Growth Capital

Leesburg, VA • On-site

$50K - $70K/yr

Full-time

PTO

Re-posted 12 days ago

Job description

Benefits:
  • Bonus based on performance
  • Competitive salary
  • Employee discounts
  • Free uniforms
  • Opportunity for advancement
  • Paid time off

Job Description Summary:

The primary objective of the Personal Training Manager is to maximize the number of members who participate in, and as a result retain, our paid Personal Training Services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals.  
The Personal Training Manager will achieve these objectives by:
  1. Managing and coaching the front-end selling process of the CrunchOne Kickoff.
  2. Managing and coaching the delivery of personal training services
  3. “Owning” the client journey that a customer takes by engaging with our paid programming
The Personal Training Manager is responsible for communicating and upholding company standards and leading by example.  The Personal Training Manager will ensure that team members consistently execute the basics of punctuality, dress code compliance, friendliness and cleanliness.
Job Duties:

  • Selling directly by performing at least 50% of all CrunchOne Kickoffs 
  • Coaching, role playing, and guiding the individual personal trainer direct reports on how to sell
  • Managing schedules and directing resources as informed by the various KPI’s
  • Ensure proper execution and communication of the Client Journey, with emphasis on first 90 days.
  • Ensure that all Personal Trainers are delivering high quality programs to their clients backed by a scientific rationale
  • Ensure accurate administration of Personal Training Services including, but not limited to, usage of dotFit program and supplements, goal tracking, measurement tracking, program design and tracking, and progress reports
  • Hire, train, and manage the performance of a team of qualified Personal Trainers
  • Conduct meetings with direct reports to review performance and offer direction, motivation, and guidance toward achieving individual and company goals.
  • Maintain reports and data for clarity into performance of the business
  • Communicate takeaways and plans for improvement to General Manager
 
Qualifications and Skills

  • Knowledge of Personal Training techniques and program design
  • Sales, communication, and rapport building skills
  • Knowledge and command of Crunch programs, like VFP, dotFit, ABC/Datatrak, Crunch U, Styku, etc.
  • Muscle be able to adjust and operate all club equipment
  • Experience in coaching/motivating groups
  • Strong leadership, interpersonal & communication skills
  • Able to generate, maintain, & demonstrate a friendly, enthusiastic & positive attitude
  • Possesses a strong member service focus
  • Responds professionally to requests and inquiries from guests, members, and staff
 
Education

  • High School Diploma or GED required
  • Bachelor’s Degree preferred
  • Current CPR
 
Certifications (One or more of the following)

  • ACSM Certified Personal Trainer
  • ACE Personal Trainer Certification
  • The Cooper Institute Personal Trainer Certification
  • IFPA Personal Fitness Trainer Certification
  • NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist
  • NESTA Personal Fitness Trainer Certification
  • NFPT Personal Trainer Certification
  • NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist
 
Experience

  • 1-2 Years as a Personal Trainer preferred
  • Preferred: Prior management experience in retail/hospitality industry leading 3-10 employees
  • Preferred: Consultative sales experience
 
Physical Requirements

  • Ability to work in club office; move about club floors and rooms; review, revise, and create club paperwork; communicate with employees, members and the public
  • Regularly required to demonstrate or explain proper physical fitness activities, techniques and procedures.  Regularly required to lift up to 50 pounds