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How much do personal financial representative jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for personal financial representative in the United States is $23.27, according to ZipRecruiter salary data. Most workers in this role earn between $20.91 and $24.76 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Personal Financial Representative, and why are they important?

To thrive as a Personal Financial Representative, you need a solid understanding of financial products, investment strategies, and regulatory compliance, typically supported by a bachelor's degree in finance or a related field. Proficiency with financial planning software, CRM systems, and relevant certifications such as Series 6/7 or CFP is highly valuable. Exceptional interpersonal skills, trustworthiness, and the ability to communicate complex information clearly set top performers apart. These skills and qualifications are crucial for building client trust, delivering tailored financial advice, and achieving client financial goals in a competitive market.

What does a Personal Financial Representative do?

A Personal Financial Representative helps individuals and families manage their finances by offering advice on investments, insurance, retirement planning, and other financial matters. They assess clients’ financial needs and goals, then recommend suitable products and strategies to help them achieve financial security. Personal Financial Representatives often work for banks, insurance companies, or as independent advisors, and may also assist with budgeting, tax planning, and estate planning. Their main goal is to provide personalized financial guidance to help clients make informed decisions about their money.

What are some common challenges faced by Personal Financial Representatives when building a client base?

Personal Financial Representatives often encounter challenges in establishing trust with new clients and differentiating themselves in a competitive market. Building a strong client base requires effective networking, consistent follow-up, and the ability to clearly communicate the value of personalized financial advice. Additionally, staying up-to-date with changing financial regulations and products is crucial for providing accurate recommendations. Successful representatives often leverage community involvement and referral programs to grow their clientele.
Who are the top companies hiring for Personal Financial Representative jobs? The top employers for Personal Financial Representative jobs are:
Infographic showing various Personal Financial Representative job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 77% Full Time, 21% Part Time, and 1% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $48,407 per year, or $23.3 per hour.

Personal Financial Representative - Scofield

University Federal Credit Union

Austin, TX • On-site

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.


Job description

About the Job
As a Personal Financial Representative, you will engage with our Members and prospective Members to identify needs and educate them on products and services that will improve their financial wellbeing and quality of life. Eager to build strong, long-term meaningful relationships, our Personal Financial Representatives have a passion for exceptional Member service. Personal Financial Representatives strive to provide a caring and exceptional Member experience by effectively communicating with Members to understand Member needs, identifying product and service needs, identifying solutions, and resolving Member requests and issues.
About UFCU
Founded in 1936, UFCU has grown to serve Members across Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.
In pursuit of our aspiration that UFCU is loved by millions of Members and built to thrive for generations, we are guided by our values:
Purposefully Member-Obsessed
We are driven by a profound sense of empathy to deeply understand our Members' needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members' best interests, forever seeking to empower their financial success.
Possibilities Reimagined
We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.
Performance Excellence Rooted in Unwavering Integrity
We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.
Essential Functions of the Job
Member Relationships
  • Open savings, checking and deposit accounts as well as Certificate of Deposits
  • Educate members on Credit Reviews and Needs Assessments
  • Accept and input consumer and business loans
  • Communicate UFCU's Mission, Vision, and Values

Account Services
  • Refer fraud claims to experts
  • Provide online and mobile support
  • Increase Automated Teller Machine limits
  • Release check holds
  • Provide notary services
  • Conduct Signature Guarantees
  • Complete wire transfers
  • Validate vehicle values
  • Manage account restrictions and pop-up concerns, and add travel notes on member accounts
  • Partner with Collections for members who are past due
  • Problem solve and facilitate connecting members with internal business partners

Conduct Transactions
  • Process service requests and financial transactions
  • Process stop payments via check, ACH and/or Cashier's Checks
  • Process ATM and Point-of-Service transaction disputes
  • Set-up and grant access to safe deposit box
  • Print documents, including Debit/ATM cards, vehicle buyer's checks, temporary checks, Statements, and direct deposit letters

Compliance
  • Performs other duties as assigned.
  • Adhere to all company policies, procedures and business ethics codes.
  • Complete required regulatory training as assigned.
  • Maintain strict adherence and compliance to all laws, rules, regulations and internal controls specific to your role, including but not limited to Bank Secrecy Act, Anti-Money Laundering, USA Patriot Act, OFAC and Fair Lending regulation.

Business Development
  • Make external business partner referrals
  • Host tables at and attend community events

Knowledge, Skills and Abilities
  • Ability to effectively build relationships, establish rapport, and diplomatically communicate information
  • Effective active listening skills
  • Excellent verbal, interpersonal, and written communication skills
  • Ability to be adaptable and work in a fast-paced environment
  • Ability to demonstrate good judgement and effective problem solving skills to help identify and resolve Member issues
  • Strong attention to detail
  • Strong organizational and time management skills
  • Ability to demonstrate excellent teamwork skills by treating others with respect, courtesy, and displaying a "what can I do to help?" attitude
  • High proficiency in Microsoft Office
  • Ability to successfully pass pre-employment background screening, including FBI fingerprint, credit, education, and employment verification

Core Competencies
  • Demonstrating Member Obsession
  • Demonstrating Performance Excellence
  • Demonstrating Innovation

Required Qualifications
  • High School Diploma or GED
  • English/Spanish bilingual
  • Minimum of one (1) year of demonstrated success selling products within a financial services industry or retail banking environment
  • Minimum of two (2) years of customer service experience
  • Minimum of one (1) year working in a team environment
  • Advanced knowledge of current local, state, and federal regulations

Preferred Qualifications
  • Bachelor's Degree
  • Credit Union experience
  • Series 6, 63, and/or Texas Life and Health Insurance licenses
  • Registered NMLS
  • Investment license
  • Consumer lending experience
  • General knowledge of applicable financial industry regulations
  • Military experience

Hours
Monday through Friday from 8:30am to 5:30pm, and on Saturday from 9am to 2pm.
About This Career Opportunity
We're always looking for great talent. If you're looking for a career with a socially conscious, service-oriented organization and want to have fun while you're at it, join our UFCU team!
#INDUFCU
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.