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Performance Marketing Manager Jobs in Washington

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting time of national growth powered by the national rollout of digital account opening. The Performance ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting time of national growth powered by the national rollout of digital account opening. The Performance ...

Appian

Performance Marketing Lead

Mclean, VA

Reporting to the Director of Inbound Marketing, the Performance Marketing Lead will own Appian ... Manage the external paid media agency as the primary point of contact, ensuring quality execution ...

Range

Growth Marketing Manager, Performance

Mclean, VA · On-site

If you're a performance marketer who thrives on ownership, moves fast, and wants to help build one ... Own campaign management end-to-end across Google Ads (Search, PMax, YouTube, Demand Gen) and Meta.

[solidcore]

Growth Marketing Manager

Arlington, VA · On-site

[solidcore] is seeking a Growth Marketing Manager, Performance Analytics to join our dynamic team at our HQ in Arlington, Virginia. We are a fast-paced, innovative company looking for an experienced ...

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Performance Marketing Manager information

See Washington salary details

$37.4K

$94.6K

$164.8K

How much do performance marketing manager jobs pay per year?

As of May 28, 2026, the average yearly pay for performance marketing manager in Washington is $94,559.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,000.00 and $111,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Performance Marketing Manager, and why are they important?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

How does a Performance Marketing Manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What does a Performance Marketing Manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

How much do performance marketing managers make in the US?

Performance marketing managers in the US typically earn between $70,000 and $130,000 annually, with median salaries around $90,000. Compensation varies based on experience, location, industry, and company size, and often includes bonuses and performance incentives.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

What are the most commonly searched types of Performance Marketing jobs in Washington? The most popular types of Performance Marketing jobs in Washington are:
What are popular job titles related to Performance Marketing Manager jobs in Washington? For Performance Marketing Manager jobs in Washington, the most frequently searched job titles are:
What job categories do people searching Performance Marketing Manager jobs in Washington look for? The top searched job categories for Performance Marketing Manager jobs in Washington are:
What cities in Washington are hiring for Performance Marketing Manager jobs? Cities in Washington with the most Performance Marketing Manager job openings:
Performance Marketing Manager jobs near you
Infographic showing various Performance Marketing Manager job openings in Washington as of May 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, and 40% Remote job distribution, with an average salary of $94,559 per year, or $45.5 per hour.

Performance Marketing Manager

MASTER TRADES GROUP

Halethorpe, MD • On-site

$90K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 27 days ago

Job description

Performance Marketing Manager

Local Marketing Manager - Own the Market | Drive Revenue | Based out of any of our local offices (Austin, TX, Louisville, KY, or the Mid-Atlantic)

We have several regions we are looking to place this position in for local support - we are looking for candidates who live in any of these areas.

This is a new an exciting position that we are adding to support our local branches, directly connected to our Marketing Team!
HOME SERVICES EXPERIENCE IS DESIRED! Please mention specifically: Plumbing, HVAC, Remodeling, Roofing, Pest Control etc -- with focus on B2C Residential Customers.

Master Trades Group, where marketing isn’t about campaigns—it’s about driving real revenue in local markets.

We’re looking for a Local Market Brand & Performance Manager to take ownership of how our brands grow in Austin, Louisville, Mid-Atlantic states and surrounding markets. This role sits at the intersection of marketing, operations, and performance, ensuring the leads we generate actually turn into booked jobs and revenue.

If you’ve ever said, “marketing should be accountable to results, not just clicks”— this role is for you.

What You’ll Do

  • Analyze territory and ZIP code–level data to identify growth opportunities and market trends
  • Support execution of local marketing initiatives, including events, sponsorships, and partnerships
  • Align marketing campaigns with operational capacity, service priorities, and seasonal demand
  • Partner with regional and branch leaders to drive performance across plumbing, HVAC, and electrical services
  • Monitor and improve online reputation, customer reviews, and local brand presence
  • Support service plan growth through targeted campaigns and local engagement strategies
  • Collaborate with call center leadership to improve booking rates, lead quality, and customer experience
  • Work with marketing channel teams to ensure campaigns reflect local market needs

What You Bring

  • 3–5 years of experience in marketing, field marketing, or market strategy
  • Experience in home services or home improvement industries (HVAC & Plumbing preferred)
  • Experience supporting multi-location or service-based businesses
  • Strong analytical and problem-solving skills
  • Ability to collaborate across marketing, operations, and customer support teams
  • Excellent organization and communication skills

Nice to Have:

  • Familiarity with territory-based marketing strategies
  • Experience with ServiceTitan or similar platforms

What Success Looks Like

  • Improved alignment between marketing and operations
  • Increased local brand awareness and community engagement
  • Growth in service plan memberships
  • Stronger online reputation and customer feedback
  • Data-driven insights that guide local market decisions

Why Join MTG

  • $90,000-$110,000 Annual Salary + 10% Bonus opportunity
  • Medical, Dental, Vision benefits
  • 401(k) with company match
  • Paid time off and holidays
  • High-impact role with visibility across multiple brands
  • Career growth in a fast-paced, growing organization