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Performance Marketing Manager Jobs in Georgia (NOW HIRING)

Monitor, analyze, and optimize performance marketing metrics across diverse channels, including ... Hands-on experience with marketing automation and CRM platforms, specifically with reporting, list ...

The Head of Performance Marketing will lead and optimize our performance marketing initiatives ... Manage and mentor a team of media buyers, creative specialists, and CRO experts. * Foster a culture ...

Marketing Manager

Duluth, GA · On-site +1

$75K - $150K/yr

Track performance and adjust strategy based on engagement and lead impact Paid Advertising & Performance Marketing * Plan and manage paid campaigns across search, social, and industry platforms * Own ...

Regional Marketing Manager Reports To: Director of Marketing Company: Quinn Residences (live-quinn ... Analyze marketing performance, lead sources, campaign performance, competitive trends, and market ...

Regional Marketing Manager Reports To: Director of Marketing Company: Quinn Residences (live-quinn ... Analyze marketing performance, lead sources, campaign performance, competitive trends, and market ...

Monitor organic performance and continuously improve pages for search and conversion. Paid Media ... Keep marketing activity connected to the CRM and marketing automation platform (HubSpot) so lead ...

Marketing Manager (Remote - U.S.) This is a fully remote position. To support coloration with our ... Monitor campaign performance and operational metrics, share insights, and recommend improvements to ...

Success in this role is measured by pipeline contribution, lead quality, conversion performance, and marketing-driven revenue growth. The Growth Marketing Manager is the person responsible for making ...

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Performance Marketing Manager information

See Georgia salary details

$27.9K

$70.5K

$122.9K

How much do performance marketing manager jobs pay per year?

As of Aug 14, 2026, the average yearly pay for performance marketing manager in Georgia is $70,496.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,700.00 and $82,700.00 per year, depending on experience, location, and employer.

What does a performance marketing manager do?

A Performance Marketing Manager is responsible for planning, executing, and optimizing digital marketing campaigns with a focus on measurable results, such as leads, sales, or app installs. They use data-driven strategies across channels like paid search, social media ads, display advertising, and affiliate marketing to maximize return on investment (ROI). The role often involves analyzing campaign performance, managing budgets, running A/B tests, and working with creative and analytics teams to improve performance. Their main goal is to drive targeted traffic and achieve specific business objectives efficiently.

How much does a performance marketing manager earn?

Performance marketing managers typically earn a salary ranging from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in data analysis and advertising platforms can earn higher compensation, often supplemented with bonuses or commissions.

What is the difference between Performance Marketing Manager vs Digital Marketing Specialist?

AspectPerformance Marketing ManagerDigital Marketing Specialist
CredentialsRelevant certifications (e.g., Google Ads, Facebook Blueprint), marketing degreeSimilar certifications, marketing or related degree
Work EnvironmentFocus on paid campaigns, data analysis, ROI optimizationBroader digital channels, content creation, social media management
Industry UsageCommon in e-commerce, tech, advertising agenciesWidespread across various industries including retail, healthcare, and nonprofits

The Performance Marketing Manager primarily focuses on paid advertising campaigns and ROI-driven strategies, while the Digital Marketing Specialist handles a broader range of digital channels and content. Both roles require similar credentials and are used across many industries, but the Performance Marketing Manager has a more specialized focus on paid media and performance metrics.

Is performance marketing a stressful job?

Performance marketing managers often work in fast-paced environments with tight deadlines and high performance expectations, which can contribute to stress. The role requires skills in data analysis, campaign management, and adaptability, and workload can vary depending on campaign complexity and company size.

How does a performance marketing manager typically collaborate with creative and analytics teams to optimize campaigns?

As a Performance Marketing Manager, you’ll regularly collaborate with creative teams to develop compelling ad copy and visuals that align with campaign objectives. Simultaneously, you’ll work closely with analytics teams to interpret data, identify trends, and make data-driven decisions for campaign optimization. These cross-functional partnerships are essential for ensuring campaigns are both visually engaging and performance-focused, enabling continuous improvement and achievement of key metrics.

What are the key skills and qualifications needed to thrive as a performance marketing manager?

To thrive as a Performance Marketing Manager, you need expertise in digital marketing strategies, data analysis, and campaign optimization, often supported by a degree in marketing, business, or a related field. Proficiency with tools such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation platforms is typically required, along with relevant certifications like Google Ads or Facebook Blueprint. Strong analytical thinking, creativity, and effective communication skills help you design impactful campaigns and work cross-functionally. These skills are essential for maximizing ROI, efficiently allocating budgets, and driving measurable business growth in a competitive digital landscape.

What are the most commonly searched types of Performance Marketing jobs in Georgia?

The most popular types of Performance Marketing jobs in Georgia are:

What are popular job titles related to Performance Marketing Manager jobs in Georgia?

For Performance Marketing Manager jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Performance Marketing Manager jobs in Georgia look for?

The top searched job categories for Performance Marketing Manager jobs in Georgia are:

What cities in Georgia are hiring for Performance Marketing Manager jobs?

Cities in Georgia with the most Performance Marketing Manager job openings:

Infographic showing various Performance Marketing Manager job openings in Georgia as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 3% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $70,496 per year, or $33.9 per hour.

Performance Marketing Manager

Invest with Roots

Atlanta, GA • On-site

Full-time

Posted 2 days ago

New


Job description

Who We Are
Roots is a wealth-building platform built on a simple belief: everyone deserves a real path to financial growth, and that path should feel achievable.
We create simple, accessible ways for people to participate in ownership and invest in real assets, making wealth-building more engaging and within reach. Today, Roots is a growing ecosystem that combines an investment platform, financial tools, and education to support long-term financial progress.
We're already helping a rapidly growing community take meaningful steps toward building wealth, and we've seen that when the experience feels intuitive and rewarding, people actually stick with it. That's what we're continuing to build.
Why We Need You
We're hiring a Performance Marketing Manager to own the day-to-day execution and optimization of our paid acquisition engine as Roots scales toward 1 million members.
This is a hands-on role for someone who loves getting into the details. You'll manage campaigns across Google, Meta, Bing, and mobile app acquisition channels, build a high-velocity creative testing engine, and make sure our measurement and attribution are set up to optimize toward the outcomes that actually matter.
You'll work closely with Creative, Product, Lifecycle, and Engineering and use AI and automation to move faster, test smarter, and continuously improve performance.
Role Responsibilities
  • Own day-to-day media buying and optimization across Google, Meta, Bing, Apple Search Ads, and other mobile app acquisition campaigns, including budgets, bids, audiences, structure, and pacing.
  • Grow top-of-funnel acquisition while managing cost per conversion, ROAS, and other key efficiency targets.
  • Partner with Creative to build a consistent testing pipeline, launching new concepts weekly and turning winning ideas into iterations.
  • Own paid media measurement, including conversion actions, attribution settings, bidding signals, pixels, and server-side tracking.
  • Partner with Engineering to instrument and QA events across platforms, including CAPI, Enhanced Conversions, app SDK events, SKAdNetwork/AEM, and offline/server-side conversions.
  • Design and evaluate experiments across creative, landing pages, onboarding, and acquisition strategy with clear hypotheses and reliable measurement.
  • Reconcile platform reporting against internal data and turn performance insights into clear recommendations.
  • Use AI tools to accelerate analysis, creative ideation, account QA, reporting, and other performance marketing workflows.
  • Partner across Lifecycle, Product, and Brand to ensure paid traffic converts and retains beyond the initial acquisition.
Qualifications
  • 5+ years of hands-on performance marketing experience, including meaningful experience directly managing paid media budgets in-platform.
  • Strong command of Google Ads and Meta Ads, plus experience with Bing/Microsoft Ads and mobile app user acquisition.
  • Proven experience acquiring users for a consumer mobile app, including app install and post-install optimization.
  • Deep understanding of conversion tracking, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust, or Branch.
  • Highly analytical and comfortable working in Excel/Google Sheets, BI tools, and large performance datasets.
  • Comfortable partnering with engineers on event instrumentation, implementation QA, and troubleshooting measurement discrepancies.
  • Strong understanding of experimentation and incrementality, including when and how to use holdouts and platform lift tools.
  • Strong creative instincts and experience partnering with designers, editors, and creators to develop performance-driven advertising.
  • Fluency using AI tools to improve the speed and quality of analysis, media buying, and creative workflows.
  • Exceptional attention to detail and a strong sense of ownership.
Bonus Points
  • Experience in fintech, investing, real estate, or another regulated consumer category.
  • Experience scaling a consumer mobile app from early traction to meaningful volume.
  • Experience with TikTok, Reddit, YouTube, connected TV, podcasts, influencer-driven paid media, or other emerging channels.
  • Experience using scripts, APIs, Python, or other automation tools to reduce manual account work.
How We Work
We move quickly, take ownership, and expect people to be close to the work. You'll have the autonomy to test aggressively, dig into the data, challenge assumptions, and make changes when something isn't working.
Roots is small enough that your work will have immediate visibility and impact, but we're operating at a scale where great decisions compound quickly. If you love the combination of analytical rigor, creative experimentation, and hands-on execution, you'll have a lot of room to make this role your own.
At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.