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Performance Creative Jobs in Virginia (NOW HIRING)

Sway Creative Labs is seeking a dynamic, detail-oriented Account Manager who excels in a fast-paced ... Knowledge of media planning principles and campaign performance optimization * Previous account ...

Account Manager

Norfolk, VA · On-site

$65K - $80K/yr

Sway Creative Labs is seeking a dynamic, detail-oriented Account Manager who excels in a fast-paced ... Knowledge of media planning principles and campaign performance optimization * Previous account ...

As we continue to scale our digital and physical footprint, performance media plays a critical role ... Collaborate cross-functionally with eCommerce, SEO, Content, Creative and Category teams to drive ...

Leading website redesign with custom development, content strategy, and performance optimization while maintaining ongoing marketing campaigns Why Sway Creative Labs You'll join an independent agency ...

Leading website redesign with custom development, content strategy, and performance optimization while maintaining ongoing marketing campaigns Why Sway Creative Labs You'll join an independent agency ...

Integrated Producer

Norfolk, VA · On-site

$65K - $80K/yr

Leading website redesign with custom development, content strategy, and performance optimization while maintaining ongoing marketing campaigns Why Sway Creative Labs You'll join an independent agency ...

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Performance Creative information

What are the key skills and qualifications needed to thrive as a Performance Creative, and why are they important?

To thrive as a Performance Creative, you need expertise in digital marketing, creative design, and data-driven campaign development, often backed by experience in advertising or marketing roles. Familiarity with tools like Adobe Creative Suite, social media ad platforms (such as Meta Ads Manager), and analytics software is typically required. Strong storytelling ability, adaptability, and collaboration skills help set top performers apart. These skills ensure campaigns are visually compelling, strategically aligned, and optimized for measurable business outcomes.

How does a Performance Creative typically collaborate with marketing and analytics teams to optimize campaign results?

As a Performance Creative, you’ll work closely with marketing strategists and data analysts to design, iterate, and refine ad creative based on real-time performance metrics. This role requires frequent communication to quickly adapt visuals and messaging according to what’s resonating with target audiences, as reported by analytics teams. You’ll often participate in brainstorming sessions, campaign reviews, and A/B testing discussions to ensure creative assets are both visually appealing and conversion-focused. Collaboration is key—you’ll rely on feedback loops to turn data insights into actionable creative improvements and maximize ROI.

What is a Performance Creative?

A Performance Creative is a professional who designs and produces digital advertising content focused on driving measurable results, such as clicks, conversions, or sales. They combine creative skills with data-driven strategies to optimize ads for specific performance metrics. Performance Creatives often work closely with marketing and analytics teams to test, analyze, and refine ad creatives for maximum effectiveness. Their goal is to create visually compelling and persuasive content that achieves business objectives efficiently.

What is the difference between Performance Creative vs Performance Marketer?

AspectPerformance CreativePerformance Marketer
Primary FocusDesigning and developing creative assets for campaignsPlanning, executing, and optimizing marketing campaigns
SkillsGraphic design, copywriting, visual storytellingData analysis, campaign strategy, media buying
Work EnvironmentCreative teams, marketing agencies, in-house marketingMarketing departments, digital agencies, media platforms
CredentialsDesign or marketing background, portfolioMarketing degree, analytics certifications

Performance Creative focuses on creating compelling visual and ad assets to attract audiences, while Performance Marketer manages the overall campaign strategy and optimization. Both roles collaborate closely but differ mainly in their core responsibilities and skill sets.

What are popular job titles related to Performance Creative jobs in Virginia? For Performance Creative jobs in Virginia, the most frequently searched job titles are:
Infographic showing various Performance Creative job openings in Virginia as of May 2026, with employment types broken down into 62% Full Time, 33% Part Time, and 5% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.
Account Manager

Full-time

Medical, Dental, Retirement

Posted 24 days ago


Job description

Sway Creative Labs is seeking a dynamic, detail-oriented Account Manager who excels in a fast-paced creative environment and takes ownership of client success. This position is perfect for someone with proven agency experience who enjoys strategic thinking and thrives as the central hub connecting client vision with exceptional creative output.

You'll become part of a dedicated team committed to delivering outstanding work through innovative thinking and precise execution, overseeing comprehensive campaigns across broadcast, digital, and print from initial concept to final delivery.

What You'll Own

Cross-Platform Account Oversight:

  • Take full ownership of client accounts spanning broadcast, digital, and print initiatives, embracing new challenges with enthusiasm and adaptability
  • Oversee diverse project portfolios from simple microsite developments and ongoing retainer work to complex integrated campaigns with media support
  • Manage comprehensive production workflows including video shoots, web development projects, print production, and media coordination
  • Function as the central point of contact connecting clients, external vendors, and internal creative teams

Client Relationship Excellence:

  • Maintain exceptional client service as the knowledgeable, professional primary connection between clients and our creative team
  • Facilitate strategic account meetings with internal staff, clients, and vendor partners while proactively identifying upcoming needs and project requirements
  • Cultivate long-term client partnerships that transcend individual campaign boundaries

Project Strategy & Implementation:

  • Provide strategic counsel and innovative solutions for client objectives while partnering with our creative and technical specialists
  • Establish comprehensive project parameters, timeline frameworks, and budget structures derived from creative strategies and client requirements
  • Oversee detailed project timelines ensuring adequate milestone planning with appropriate review periods and revision cycles
  • Monitor ongoing project development through systematic check-ins, implementing course corrections as needed

Agency Development & Excellence:

  • Share expertise and insights to enhance agency-wide processes through strategic discussions with leadership
  • Demonstrate agility and continuous learning when encountering unfamiliar challenges while maintaining complete project oversight
  • Oversee account finances with accuracy, maintaining precise alignment between projected and actual project costs


What We're Looking For

Core Qualifications:

  • 3-5 years of proven success in agency account management or client-focused production environments
  • Demonstrated competency in at least two key areas: digital marketing, print production, and broadcast media
  • Strong grasp of complete campaign lifecycles across diverse media platforms
  • Track record managing complex, multi-disciplinary campaigns with cross-departmental coordination
  • Direct experience developing project documentation, budget planning, and detailed timeline creation
  • Solid understanding of creative and technical processes for digital and traditional media applications

Essential Characteristics:

  • Strategic Client Advocacy: You instinctively develop solutions that advance client interests before seeking guidance
  • Creative Collaboration: You recognize exceptional creative work and understand how to facilitate its development
  • Influence Without Authority: You successfully coordinate teams and manage resources through persuasion and expertise
  • Operational Enhancement: You spot workflow inefficiencies and actively propose systematic improvements
  • Client Partnership: You view client relationships as long-term investments requiring personal commitment and accountability

Additional Assets:

  • Hands-on experience with pre-production planning and on-location shoot management
  • Background managing broadcast production timelines and external vendor relationships
  • Knowledge of media planning principles and campaign performance optimization
  • Previous account experience with travel/tourism, entertainment, or consumer packaged goods clients


What Success Looks Like


By your first anniversary, clients will specifically ask for your involvement in their most critical initiatives. Creative professionals will seek collaboration on your accounts because they recognize your ability to create optimal working conditions. You'll have implemented meaningful operational improvements benefiting the entire organization, and senior leadership will entrust you with our most sophisticated client partnerships.


Recent Project Examples You'd Manage

  • Integrated Brand Launch: Orchestrating commercial video production, custom website development, comprehensive print materials, and social media implementation-ensuring cohesive brand presentation across all consumer touchpoints
  • Multi-Territory Campaign: Coordinating localized marketing execution across different geographic markets with distinct approval workflows and regulatory requirements
  • Digital Platform Transformation: Overseeing complete website reconstruction with advanced functionality, strategic content development, and analytics integration while sustaining current marketing initiatives


Why Sway Creative Labs


Join an independent creative agency where your account stewardship directly influences client outcomes and business growth. We value professionals who approach account management as strategic consultation-helping clients achieve business success while fostering meaningful professional relationships.

Our Account Managers collaborate directly with agency ownership while building comprehensive knowledge across contemporary marketing disciplines. You'll enjoy significant professional autonomy while receiving robust support to consistently deliver outstanding client results.


What We Offer:

  • Complete benefits coverage: Medical, dental, retirement planning with company matching, and ongoing professional development investment
  • Work-life flexibility: Remote work options with periodic face-to-face client engagements and production shoots
  • Career advancement: Defined progression pathways with personalized mentoring from agency leadership
  • Client diversity: Experience spanning multiple industries and project scales, from startup ventures to established market leaders
  • Collaborative environment: Culture emphasizing thoughtful strategy, creative excellence, and authentic teamwork