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Performance Creative Jobs in Iowa (NOW HIRING)

Stella McCartney

Own agency briefing across campaign objectives, audience targeting, creative requirements and media plans * Review agency performance reports and provide analysis on campaign effectiveness and ...

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Social Media Marketing Specialist

Tiffin, IA · On-site

$40K - $50K/yr

Position Overview We're looking for a creative, strategic Social Media Specialist to grow our brand ... The right candidate understands how to create compelling content, analyze performance metrics, and ...

Bickford of Ames

Executive Director

Ames, IA

The Executive Director is the operations leader who drives the culture and performance of a Bickford Branch. This position works closely with department managers to ensure excellent resident care and ...

Bickford Senior Living

Executive Director

Ames, IA · On-site

The Executive Director is the operations leader who drives the culture and performance of a Bickford Branch. This position works closely with department managers to ensure excellent resident care and ...

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Performance Creative information

What are the key skills and qualifications needed to thrive as a Performance Creative, and why are they important?

To thrive as a Performance Creative, you need expertise in digital marketing, creative design, and data-driven campaign development, often backed by experience in advertising or marketing roles. Familiarity with tools like Adobe Creative Suite, social media ad platforms (such as Meta Ads Manager), and analytics software is typically required. Strong storytelling ability, adaptability, and collaboration skills help set top performers apart. These skills ensure campaigns are visually compelling, strategically aligned, and optimized for measurable business outcomes.

How does a Performance Creative typically collaborate with marketing and analytics teams to optimize campaign results?

As a Performance Creative, you’ll work closely with marketing strategists and data analysts to design, iterate, and refine ad creative based on real-time performance metrics. This role requires frequent communication to quickly adapt visuals and messaging according to what’s resonating with target audiences, as reported by analytics teams. You’ll often participate in brainstorming sessions, campaign reviews, and A/B testing discussions to ensure creative assets are both visually appealing and conversion-focused. Collaboration is key—you’ll rely on feedback loops to turn data insights into actionable creative improvements and maximize ROI.

What is a Performance Creative?

A Performance Creative is a professional who designs and produces digital advertising content focused on driving measurable results, such as clicks, conversions, or sales. They combine creative skills with data-driven strategies to optimize ads for specific performance metrics. Performance Creatives often work closely with marketing and analytics teams to test, analyze, and refine ad creatives for maximum effectiveness. Their goal is to create visually compelling and persuasive content that achieves business objectives efficiently.

What is the difference between Performance Creative vs Performance Marketer?

AspectPerformance CreativePerformance Marketer
Primary FocusDesigning and developing creative assets for campaignsPlanning, executing, and optimizing marketing campaigns
SkillsGraphic design, copywriting, visual storytellingData analysis, campaign strategy, media buying
Work EnvironmentCreative teams, marketing agencies, in-house marketingMarketing departments, digital agencies, media platforms
CredentialsDesign or marketing background, portfolioMarketing degree, analytics certifications

Performance Creative focuses on creating compelling visual and ad assets to attract audiences, while Performance Marketer manages the overall campaign strategy and optimization. Both roles collaborate closely but differ mainly in their core responsibilities and skill sets.

What are popular job titles related to Performance Creative jobs in Iowa? For Performance Creative jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Performance Creative jobs in Iowa look for? The top searched job categories for Performance Creative jobs in Iowa are:
Performance Creative jobs near you
Content Producer - University of Iowa

Content Producer - University of Iowa

Learfield

Urbandale, IA

$119.20K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago

Learfield rating

9.2

Company rating: 9.2 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

2nd of 40 rated marketing agency

Job description

As an integral part of Learfield Studios content team, the Content Producer plays an important role on the ground at the university that assists in the development and production of NIL content-driven executions in partnership with the school and brand partners. Reporting to the Learfield Studios Content Team and working closely with the on-site sales team, they will collaborate with the athletic departments, school production teams, student athletes, brands and local staff to ideate, create and execute a robust NIL content offering that will deliver across all stakeholders' goals.

Essential Duties & Responsibilities:

  • Lead the creation and execution of all NIL content including but not limited to multimedia audio/video, motion graphic, static graphics, podcasts/audio, live streams, etc. across multiple digital platforms
  • Collaborate closely with athletic department and sponsors to create custom NIL content that delivers on all stakeholders' voice, tone, and brand objectives.
  • Create and continue to evolve NIL Content best practices across creative, production, distribution and student athlete relations and communications.
  • Generate ideas for brand integration NIL video series for local and national sales and attend client pitches and productions, as needed.
  • Build trust with student athletes and set them up for success across all NIL executions.
  • In addition to NIL projects, assist in the production of Learfield live-action shoots and other revenue-driving social activations as needed within the local sports property and athletic department.
  • Contribute to research, pre-production, production, post-production, distribution, and analysis for all proactive and reactive NIL content executed by Learfield Studios.
  • Act as a liaison between the athletic department content team, Learfield local sales teams and national sales.
  • Utilize data, creative insights and current trends to develop Learfield Studios NIL content strategy.
  • Serve as an on-campus resource for student athletes and share best practices across content creation.
  • Create pre-sale content presentations including estimated performance, distribution strategy, and creative synopsis.
  • Track, analyze, and evaluate performance of all campaigns to create and present recaps to partners, sales, and leadership.
  • Ability to lead distribution kick-off calls, formulate full distribution plans and manage distribution through end of series, including recapping performance and communicating insights to stakeholders.

Minimum Qualifications:

  • 4+ years of experience in the sports or entertainment industry, with a focus on creating, writing, producing, directing, and editing video content to deliver high-quality content.
  • Advanced proficiency in graphic and motion design, photography, and video shooting, producing and editing across various formats, including expertise with Adobe Creative Cloud.
  • Demonstrated ability to collaborate effectively with content creators, partners, and stakeholders to develop engaging creative content that drives measurable results.
  • Experience producing content for multiple social platforms, with a deep understanding of best practices for each.
  • Ability to thrive under tight deadlines in a fast-paced, dynamic environment.
  • Strong understanding of how major and emerging social platforms-Facebook, X/Twitter, Instagram, TikTok, YouTube, Snapchat, and others-function and engage their respective communities.
  • Excellent communication skills, including the ability to present creative concepts and strategic approaches to leadership.
  • Ability to generate innovative ideas and concepts that align with project goals and organizational initiatives.
  • Strong administrative, critical reasoning, and problem-solving skills.
  • Highly organized, efficient, and detail oriented.
  • Demonstrates unquestioned integrity and trustworthiness, with adherence to all Learfield, university, conference, and NCAA rules and regulations.

Preferred Qualifications:

  • Prior experience in the sports industry, preferably within college athletics, is strongly preferred.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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