Job Summary:
Tommy Bahama is a company focused on enhancing guest experiences, and they are seeking a Senior Customer Insights Analyst to transform data into actionable insights. This role involves analyzing customer behavior and campaign performance to inform marketing strategies and enhance guest relationships.
Responsibilities:
• Analyze guest behavior across channels to uncover insights into shopping patterns, preferences, and lifecycle trends that inform marketing and merchandising strategies.
• Identify key drivers of customer acquisition, engagement, retention, and lifetime value, providing actionable recommendations to grow and retain the customer base.
• Develop customer segmentation strategies to better target and personalize marketing efforts, improving relevance and conversion.
• Partner with data and marketing teams to optimize lifecycle marketing programs, including acquisition, onboarding, retention, and re-engagement efforts.
• Provide insights that inform strategies to attract new guests, increase frequency, and deepen brand loyalty.
• Evaluate the effectiveness of loyalty and retention initiatives, identifying opportunities to enhance customer experience and long-term value.
• Evaluate the effectiveness of customer acquisition initiatives, identifying opportunities to optimize performance and drive efficient growth.
• Analyze cross-channel behavior to understand how guests interact with the brand across digital and physical touchpoints.
• Support personalization strategies by leveraging behavioral and transactional data to improve targeting and messaging.
• Partner with data and analytics teams to develop and maintain foundational dashboards, ensuring consistency, accuracy, and ongoing evolution of reporting to meet business needs.
• Serve as the subject matter expert on marketing analytics platforms. defining best practices and translating business needs into scalable measurement and insights solutions.
• Act as the business lead for the implementation of Adobe Customer Journey Analytics, partnering with cross-functional teams to define requirements, drive adoption, and ensure the platform delivers actionable, scalable insights across the organization.
• Partner closely with marketing leadership to develop compelling, insight-led presentations that shape strategy, communicate performance, and influence executive decision-making.
Qualifications:
Required:
• Must have experience with Marketing Technology (i.e. Data Management Platforms, Customer Data Platforms, Data Analytics). Experience with Adobe Marketing Technology highly desired.
• Generally, 10+ years' experience with increasing levels of responsibility, 3+ years in leadership capacity; online media / consumer audience-oriented experience a plus.
• Generally, 4 years of experience with web analytics.
• Expert level knowledge of AdTech & MarTEch landscape/ecosystem.
• Specific experience implementing and managing a strategic full-stack marketing solution with strong understanding of DMP capabilities, CDP, analytics, audience segmentation and management, etc.
• Proficiency with Excel (pivot tables, lookups, data linking) and PowerPoint (advanced graphing, visualization and presentation).
• Demonstrated ability to interrogate diverse data sources to identify opportunities for customer and business growth.
• Expertise in leveraging consumer audience segmentation to acquire, retain and engage customers.
• Excellent at managing project and operational budgets.
• Strong business acumen and analytic competence to understand business problems and model, then interpret, the drivers of business outcomes.
• Superior presentation and communication skills; mature presence coupled with emotional intelligence.
Company:
Tommy Bahama is a purveyor of island lifestyles and maker of luxury lifestyle clothing and accessories. Founded in 1993, the company is headquartered in Seattle, USA, with a team of 1001-5000 employees. The company is currently Late Stage.