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Digital Graphic Designer – Apparel & Lifestyle Brand

Position Summary

We are seeking a creative and innovative Digital Graphic Designer to elevate our brand through compelling visual storytelling across digital platforms. This role is responsible for designing engaging content for e-commerce, social media, email marketing, digital advertising, retail promotions, and apparel graphics while ensuring a consistent and recognizable brand identity.

The ideal candidate has a passion for fashion, understands digital marketing trends, and thrives in a fast-paced environment where creativity and collaboration drive business growth.

Key Responsibilities

Digital Design & Brand Marketing

• Design digital assets for websites, landing pages, online promotions, and e-commerce platforms.
• Create engaging graphics for digital advertising
• Design banners, promotional graphics, and digital content that support product launches and marketing initiatives.
• Maintain brand consistency across all digital channels.

Social Media Content Creation

• Design static and animated graphics for Instagram and TikTok
• Create Instagram Stories, Reels covers, carousel posts, and promotional content.
• Develop templates that maintain a cohesive brand identity.
• Collaborate with the marketing team to execute monthly content calendars and campaign concepts.

Photo Editing & Digital Asset Management

• Professionally retouch and enhance product and lifestyle photography.
• Remove backgrounds, color-correct images, and optimize visuals for digital and print use.
• Organize and maintain a digital asset library of logos, graphics, photography, and marketing materials.

E-Commerce & Website Design

• Create homepage banners, category graphics, product page assets, and promotional visuals.
• Design graphics that enhance the online shopping experience and improve conversion.
• Optimize images for web performance and mobile responsiveness.
• Collaborate with the team to support product launches and promotional campaigns.

Email Marketing & Digital Campaigns

• Design email graphics for promotional campaigns and product launches.
• Create branded templates that align with marketing objectives.
• Develop digital assets for SMS marketing and online advertising.

Motion Graphics & Video Support

• Design simple animations, GIFs, and motion graphics for digital campaigns.
• Edit short-form videos for social media platforms, including Instagram Reels and TikTok.
• Create engaging visual content that increases audience engagement.

Brand Development

• Support the evolution of the company's visual identity.
• Develop creative concepts that strengthen brand recognition and customer engagement.
• Ensure all creative materials align with established brand standards.

Required Qualifications

• Bachelor's degree and or job experience of 5+ years in Graphic Design, Digital Media, Visual Communications, or a related field (preferred).
• 2+ years of professional graphic design experience.
• Experience working with fashion, retail, apparel, or consumer brands is preferred.
• Strong portfolio demonstrating digital marketing, branding, and visual design projects.

Technical Skills

Required:

• Adobe Photoshop (Advanced)
• Adobe Illustrator
• Adobe InDesign
• Typography and layout design
• Photo retouching and image manipulation
• Color correction and image optimization
• File preparation for both digital and print production

Preferred:

• Adobe After Effects
• Adobe Premiere Pro
• Figma
• Canva Pro
• Adobe Lightroom
• Shopify or similar e-commerce platforms
• Klaviyo or other email marketing platforms
• AI-powered creative tools (Adobe Firefly, Midjourney, ChatGPT, or similar)

Core Competencies

The successful candidate will demonstrate:

• Strong visual storytelling skills
• Creativity with attention to detail
• Knowledge of digital marketing trends
• Understanding of fashion and apparel branding
• Excellent time management and organizational skills
• Ability to manage multiple projects and meet deadlines
• Strong collaboration and communication skills
• Adaptability in a fast-paced, deadline-driven environment

Preferred Experience

Experience with:

• Clothing or lifestyle brands
• E-commerce merchandising
• Shopify product imagery and website graphics
• Paid social media creative
• Digital advertising campaigns
• Packaging design
• Product mockups
• Influencer campaign assets
• Print production and vendor file preparation
• Basic photography or content creation
• Motion graphics and short-form video editing

Performance Expectations

Success in this role will be measured by the ability to:

• Deliver high-quality creative assets on schedule.
• Maintain consistent branding across all customer touchpoints.
• Produce engaging digital content that supports marketing and sales goals.
• Improve customer engagement through compelling visuals.
• Prepare accurate, production-ready artwork with minimal revisions.
• Stay current with design, fashion, social media, and digital marketing trends.
• Contribute innovative ideas that strengthen the company's creative direction.

Why Join Our Team?

As our Digital Graphic Designer, you'll play a key role in shaping how customers experience our brand. You'll have the opportunity to influence product launches, marketing campaigns, social media presence, and the overall visual identity of a growing apparel company. If you're passionate about combining creativity, technology, and fashion to build memorable brand experiences, we'd love to hear from you.