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How much do pardot jobs pay per year?

As of Aug 29, 2026, the average yearly pay for pardot in Kansas is $90,191.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,700.00 and $107,000.00 per year, depending on experience, location, and employer.

What is a Pardot specialist?

A Pardot specialist is a marketing professional with expertise in using Salesforce Pardot, a marketing automation platform designed to help businesses create, deploy, and manage online marketing campaigns. They are responsible for setting up and managing email marketing, lead generation, lead nurturing, and reporting within Pardot. Pardot specialists work closely with sales and marketing teams to optimize workflows, improve lead quality, and drive engagement. Their technical skills typically include configuring automation rules, segmentation, and integrating Pardot with Salesforce CRM. They also analyze campaign performance to make data-driven recommendations.

What are the key skills and qualifications needed to thrive as a Pardot specialist, and why are they important?

To thrive as a Pardot Specialist, you need a solid understanding of marketing automation, lead generation strategies, and data analysis, often supported by experience in digital marketing and Salesforce certifications. Proficiency with the Pardot platform, Salesforce CRM, email marketing tools, and reporting dashboards is typically essential. Strong attention to detail, communication skills, and problem-solving abilities help specialists optimize campaigns and collaborate effectively with teams. These skills ensure efficient campaign execution, accurate lead management, and measurable marketing ROI.

What are some common challenges faced by professionals working with Pardot in a marketing team?

Professionals working with Pardot often face challenges such as integrating Pardot with other CRM systems, ensuring data quality and synchronization, and designing effective automated workflows. Adapting to frequent updates in the Pardot platform and keeping up with best practices in lead nurturing can also be demanding. Collaboration with sales and IT teams is crucial, as marketing automation success relies on cross-functional alignment and clear communication.

What is the difference between Pardot vs Marketing Automation Specialist?

FeaturePardotMarketing Automation Specialist
Primary RoleMarketing automation platform for lead generation and nurturingDesigning, implementing, and managing marketing automation strategies
Required SkillsMarketing automation tools, CRM integration, email marketingMarketing strategy, automation tools, analytics
CertificationsPardot Certification, Salesforce certificationsMarketing automation certifications, HubSpot, Marketo
Work EnvironmentMarketing teams, CRM-focused rolesMarketing departments, digital marketing teams

While Pardot is a specific marketing automation platform primarily used for lead management within Salesforce, a Marketing Automation Specialist is a broader role responsible for developing and executing marketing automation strategies across various tools. Pardot users often hold certifications related to Salesforce, whereas Marketing Automation Specialists may have certifications across multiple platforms like HubSpot or Marketo. Both roles work closely with marketing teams to optimize campaigns and improve lead conversion.

What are the roles in Pardot?

Roles in Pardot refer to the different permissions and access levels assigned to users within the platform, such as Administrator, Marketing User, and Viewer. These roles determine what actions users can perform, like managing campaigns, viewing reports, or editing assets, and help control data security and workflow management. Understanding these roles is essential for effective user management and ensuring proper access control in Pardot marketing automation environments.

What are popular job titles related to Pardot jobs in Kansas?

For Pardot jobs in Kansas, the most frequently searched job titles are:

What job categories do people searching Pardot jobs in Kansas look for?

The top searched job categories for Pardot jobs in Kansas are:

What cities in Kansas are hiring for Pardot jobs?

Cities in Kansas with the most Pardot job openings:

Pardot jobs near you
Infographic showing various Pardot job openings in Kansas as of August 2026, with employment types broken down into 91% Full Time, 4% Part Time, 1% Temporary, and 4% Contract. Highlights an 55% Physical, 9% Hybrid, and 36% Remote job distribution, with an average salary of $90,191 per year, or $43.4 per hour.

Senior Email Marketing Automation Specialist

Topeka, KS • On-site

Security Benefit
Finance and Insurance • 501 - 1,000 employees
Learn more about Security Benefitexternal

$85 - $110/hr

Other

Medical, Life, Retirement, PTO

Re-posted 4 days ago

Job description

Senior Email Marketing Automation Specialist

1 SW Security Benefit Pl, Topeka, KS 66606, USA

Security Benefit, 6480 Sprint Parkway, Overland Park, Kansas, United States of America

Job Description

Posted Thursday, August 20, 2026 at 6:00 AM

We're Looking for an experienced Senior Email Marketing Automation Specialist!

About the Company:
Security Benefit is a leader in the U.S. retirement market with more than $60 billion in assets under management. We offer opportunities to thrive, innovate, and make an impact. As part of our team, you’ll play a key role in driving the future of the U.S. retirement industry. Security Benefit is a PLACE where we promise to help our customers To and Through Retirement®

We’re proud to have been recognized as one of the best in the business:

  • Named to Ward’s 50 list of top-performing life-health insurance companies
  • Recognized on list of Ingram’s Top 100 Private Companies in the Kansas City area in 2024

About the Role:
As a Senior Email Marketing Automation Specialist you will be a key member of the Digital Marketing team, supporting company strategy by building, deploying, and optimizing automated email campaigns and customer journeys to key audiences. This role owns campaign workflows, marketing automation platform administration, and performance reporting. The Email Marketing Automation Specialist reports to the Manager, Digital Engagement and works in close partnership with Marketing Operations, Marketing Account Managers, Salesforce administration, and IT.

The Senior Email Marketing Automation Specialist position reports to the Manager Digital Engagement and can be based out of our office in Topeka or Overland Park, Kansas. We work a hybrid schedule, offering flexibility to work both remotely and on-site.

  • Build and deploy multi-touch email marketing campaigns and automated journeys across key audiences. (Current tech stack platforms include Salesforce Account Engagement (Pardot) and Beefree content builder.)
  • Design and manage lead nurturing programs, drip campaigns, and triggered/behavioral email journeys that guide prospects and clients through the funnel
  • Partner with Marketing Account Managers to build and maintain the communication calendar, ensuring campaigns align with broader marketing and product initiatives

Marketing Automation & CRM

  • Configure CRM elements (Salesforce) needed to support campaign setup, ensuring accurate lead routing, scoring, and field mapping between Account Engagement and Salesforce
  • Partner with Marketing Operations and Salesforce administration to troubleshoot data flow issues and maintain clean, reliable lead records

Reporting & Optimization

  • Track, analyze, and report on campaign performance (open/click rates, conversion, engagement, list health) and translate findings into clear recommendations for stakeholders
  • Run A/B and multivariate tests on subject lines, content, and send times to continuously improve engagement and conversion
  • Monitor deliverability and sender reputation, and apply best practices to maintain list hygiene and compliance with CAN-SPAM, CASL, and other applicable regulations

Cross-Functional Collaboration

  • Work with internal partners to acquire and validate list and data selections for targeted segmentation
  • Ensure proper tracking, version control, and storage of campaign assets and templates
  • Manage end-to-end campaign execution — segmentation, list management, lead management, and data analytics — in partnership with Marketing Account Managers

What We’re Looking For:

  • Bachelor’s degree in Business, Marketing, Operations, or related field
  • 5+ years of marketing campaign experience preferred
  • Hands-on experience with a marketing automation platform (Salesforce Account Engagement/Pardot preferred) and email design tools (Beefree or similar)
  • Familiarity with CRM systems or databases (i.e., Salesforce)
  • Working knowledge of HTML/CSS for email template development and troubleshooting
  • Exceptional attention to detail, process, and quality
  • Comfortable interpreting campaign analytics and translating data into actionable recommendations
  • Self-learner who adapts quickly to new software and platform updates
  • Excellent organizational skills with the ability to prioritize and manage multiple projects in a fast-paced environment with changing needs
  • Strong verbal and written communication skillsProfessional demeanor and a collaborative, solutions-oriented attitude
  • Inbound and outbound marketing expertise a plus

Why Choose Security Benefit?
When you join our team, you’re not just getting a paycheck — you’re getting a career path full of growth opportunities, plus a robust benefits package that puts your well-being first. Here’s what you can expect as a full-time Security Benefit associate:

  • Competitive salary and annual incentive bonuses to reward your contributions.
  • 33 days of paid time off (including PTO, holidays, Volunteer Day, and days of significance).
  • Paid parental leave after 90 days of service.
  • 401(k) with company match, plus Profit Sharing & Savings Plan.
  • Short- and Long-Term Disability Insurance to give you peace of mind.
  • Flexible Spending Accounts for medical and dependent care.
  • Life Insurance to protect your loved ones.
  • Educational assistance to support your career development.
  • Associate assistance programs for your personal and professional well-being.

Ready to Make an Impact?
Apply today by visiting our career page to submit your resume. We’re excited to meet you!

Security Benefit is an Equal Opportunity Employer.

1 SW Security Benefit Pl, Topeka, KS 66606, USA,

Security Benefit, 6480 Sprint Parkway, Overland Park, Kansas, United States of America

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