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Paid Social Media Jobs (NOW HIRING)

Crossmedia Inc

Buyer, Paid Social Media

New York, NY · Hybrid

This role oversees paid social media tactical planning, execution, and reporting, while leveraging deep knowledge of the media marketplace to brainstorm and recommend new platforms, activations, and ...

J.Jill

Manager Paid Social Media

Quincy, MA · On-site

$80 - $100/hr

Overview The Manager Paid Social Media manages the day-to-day planning and analysis for J Jill's social media strategy, including the buying and optimization of all media campaigns. The role partners ...

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How much do paid social media jobs pay per hour?

As of Aug 27, 2026, the average hourly pay for paid social media in the United States is $23.63, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $28.61 per hour, depending on experience, location, and employer.

What is paid social media?

Paid social media involves promoting content or advertisements on social media platforms through paid placements. This strategy allows businesses to target specific audiences, increase brand awareness, and drive website traffic or conversions using platforms like Facebook, Instagram, Twitter, and LinkedIn. Paid social media campaigns can be customized based on demographics, interests, behaviors, and other criteria to reach the most relevant audience. Businesses often use paid social alongside organic social strategies to maximize their reach and results.

What are the key skills and qualifications needed to thrive as a paid social media specialist, and why are they important?

To thrive as a Paid Social Media Specialist, you need expertise in digital marketing, analytics, and campaign strategy, often supported by a degree in marketing or communications. Familiarity with platforms like Facebook Ads Manager, Google Analytics, and various social media scheduling tools is essential. Strong analytical thinking, creativity, and adaptability help you craft engaging content and optimize campaigns. These skills ensure effective ad spend, audience growth, and measurable business results in a rapidly evolving digital landscape.

What are some common challenges faced in a paid social media role, and how can they be addressed?

A common challenge in Paid Social Media roles is keeping up with constantly changing platform algorithms and ad policies. This means strategies that worked previously may suddenly become less effective. Additionally, balancing budget constraints with campaign goals and ensuring accurate tracking of return on investment can be demanding. Staying updated through industry resources, regularly testing and optimizing campaigns, and collaborating closely with analytics and creative teams can help address these challenges and drive successful outcomes.

What is the difference between Paid Social Media vs Social Media Coordinator?

AspectPaid Social MediaSocial Media Coordinator
Primary FocusManaging paid advertising campaigns on social platformsCreating, scheduling, and managing organic social content
Skills & CertificationsAdvertising platforms (Facebook Ads, LinkedIn Ads), analytics, targetingContent creation, community engagement, basic analytics
Work EnvironmentDigital marketing teams, advertising agenciesMarketing departments, social media teams
GoalsDrive paid traffic, conversions, ROIIncrease brand awareness, engagement, organic growth

Paid Social Media specialists focus on paid advertising campaigns to reach targeted audiences and generate measurable results. Social Media Coordinators handle organic content and community engagement to build brand presence. Both roles often collaborate but serve different strategic purposes within social media marketing.

Are paid social media jobs legit?

Paid social media jobs are legitimate roles involving managing advertising campaigns on platforms like Facebook, Instagram, and LinkedIn. They typically require skills in digital marketing, content creation, and analytics, and are offered by reputable companies or agencies. However, job seekers should verify the employer and avoid scams that promise high pay for minimal work.

What are the best paying paid social media jobs?

Paid social media roles such as Social Media Manager, Paid Media Specialist, and Digital Advertising Manager tend to offer the highest salaries, especially with experience and expertise in platforms like Facebook, LinkedIn, and Twitter. Senior positions or roles requiring advanced skills in data analysis, campaign optimization, and certification in tools like Facebook Ads Manager or Google Analytics typically command higher pay. Salaries can vary based on industry, location, and company size but generally range from $60,000 to over $120,000 annually for top-tier positions.
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Paid Social Media jobs near you
Infographic showing various Paid Social Media job openings in the United States as of August 2026, with employment types broken down into 6% Internship, 88% Full Time, and 6% Part Time. Highlights an 88% In-person, 6% Hybrid, and 6% Remote job distribution, with an average salary of $49,156 per year, or $23.6 per hour.

Paid Social Media Strategist

Advance Local Media

Manhattan, NY • On-site

$53K - $65K/yr

Full-time

Re-posted 18 days ago

Job description

Strengthening and empowering all of the communities we serve.

MV Digital Group is looking for individuals to join and shape our fast-growing organization. The Paid Social Media Strategist is responsible for the execution, launch, management, and daily monitoring of paid social media campaigns to meet our advertisers' business objectives. This position manages timelines and deadlines with cross-functional teams to successfully deliver on-time and exceed customer expectations.

Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $53,000 to $65,000 per year. Additional incentives bring total potential compensation to $58,300 to $71,500.

What you'll be doing:

  • Implement digital ad campaigns across social ad platforms including Meta Business Manager, X (Twitter) Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager and others based on the media plan provided
  • Ensure campaigns meet and exceed client KPIs through campaign setup, management, and ongoing optimizations
  • Provide data-driven strategic insight and recommendations to campaign teams
  • Create and deliver regular reporting that demonstrates campaign performance to goal
  • Work with the media planning team to develop campaign strategy and onboarding plans along with recommendations on budget shifts to drive outcomes
  • Participate in select customer and partner agency phone calls
  • Stay up-to-date on paid social industry trends and political & advocacy requirements

Our ideal candidate will have the following:

  • Bachelor's degree in marketing, business, communications, or related area OR relevant work experience
  • Minimum 2 years' relevant experience executing and optimizing digital paid ad campaigns
  • Meta Certification as a Media Buying Professional (410-101)
  • Hands-on knowledge of social media buying platforms such as Meta, X (Twitter), LinkedIn, etc.
  • Basic understanding of Google Analytics 4 and Google Tag Manager, and pixel implementation across social media platforms
  • Knowledge and experience using reporting dashboards and software
  • Strong Excel/Google Sheets skills
  • Strong ability to stay organized and focused while managing high volumes of detail-oriented work
  • Excellent verbal and written communication skills
  • Strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment
  • Strong organizational skills and flexibility to efficiently handle multiple tasks simultaneously
  • Critical thinking skills to interpret client needs, identify real-time solutions, and suggest and implement campaign optimizations
  • Ability to assess priorities, make informed decisions, and effectively communicate and collaborate with internal teams and external stakeholders
  • Curiosity for the use of AI and automation tools to help streamline processes and improve output
  • Ability to follow established processes and proactively communicate when adjustments are needed

Apply