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Paid Social Associate Jobs in California (NOW HIRING)

You Will Be Providing day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote's standards Coaching and ...

Associate, Paid Social

Burbank, CA · On-site

$34K - $60K/yr

Associate, Social: As an entry level role, the Associate, is responsible for working with the ... paid medical leave, STD/LTD insurance benefits. Hearts & Science is An Equal Opportunity ...

The Associate Director, Paid Social leads a team of paid social managers and specialists while serving as a senior strategic resource for clients. This role combines client-facing leadership with ...

Associate, Paid Social

Burbank, CA · Hybrid

$34K - $60K/yr

Associate, Social: As an entry level role, the Associate, is responsible for working with the ... paid medical leave, STD/LTD insurance benefits. Hearts & Science is An Equal Opportunity ...

The Associate Director, Paid Social leads a team of paid social managers and specialists while serving as a senior strategic resource for clients. This role combines client-facing leadership with ...

Paid Social Supervisor

Los Angeles, CA · On-site

$75K - $90K/yr

Manage the paid social team across assigned accounts including day-to-day mentorship of Managers, Specialists, and Associates * Oversee campaign performance across assigned portfolio and ensure KPI ...

You'll work hand in hand with the social strategists and coordinators on your team, partnering with the strategy/planning teams and reporting into the Associate Director, Paid Social. Beyond your ...

You'll work hand in hand with the social strategists and coordinators on your team, partnering with the strategy/planning teams and reporting into the Associate Director, Paid Social. Beyond your ...

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Showing results 1-20

Paid Social Associate information

See California salary details

$20.2K

$43.6K

$71.6K

How much do paid social associate jobs pay per year?

As of Sep 5, 2026, the average yearly pay for paid social associate in California is $43,582.00, according to ZipRecruiter salary data. Most workers in this role earn between $27,100.00 and $55,800.00 per year, depending on experience, location, and employer.

What does a Paid Social Associate do?

A Paid Social Associate is responsible for planning, executing, and optimizing paid advertising campaigns on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They analyze campaign performance data, manage budgets, and create reports to ensure advertising goals are met. Paid Social Associates often collaborate with creative teams to develop ad content and work closely with clients or internal stakeholders to align strategies with business objectives.

What are the key skills and qualifications needed to thrive as a Paid Social Associate, and why are they important?

To thrive as a Paid Social Associate, you need a solid understanding of digital marketing principles, campaign analysis, and a degree in marketing, communications, or a related field. Familiarity with paid social platforms like Facebook Ads Manager, TikTok Ads, and analytics tools such as Google Analytics is typically required. Strong attention to detail, creativity, and effective communication skills help you optimize campaigns and collaborate with clients or team members. These skills are crucial for driving measurable results, maximizing ROI, and adapting to the fast-changing landscape of social media advertising.

What are some common challenges a Paid Social Associate faces when managing multiple ad campaigns simultaneously?

A Paid Social Associate often manages several campaigns across different platforms, which can make prioritization and organization challenging. Balancing competing deadlines, adapting to rapid changes in platform algorithms, and ensuring consistent brand messaging while optimizing for performance are frequent hurdles. Effective time management, strong analytical skills, and clear communication with other team members—such as creative, analytics, and account teams—are essential for success. Staying proactive about industry updates and leveraging automation tools can also help manage these complexities.

What is the difference between Paid Social Associate vs Paid Search Associate?

AspectPaid Social AssociatePaid Search Associate
Required SkillsSocial media platforms, ad creation, audience targetingKeyword research, ad copy, bidding strategies
Work EnvironmentDigital marketing agencies, in-house marketing teamsDigital marketing agencies, in-house marketing teams
Common CertificationsFacebook Blueprint, Google Ads CertificationGoogle Ads Certification, Microsoft Advertising Certification

Both roles focus on paid digital advertising but specialize in different channels. Paid Social Associates manage campaigns on social media platforms like Facebook, Instagram, and LinkedIn, emphasizing audience targeting and creative content. Paid Search Associates focus on search engine advertising, optimizing keywords and bidding strategies on platforms like Google Ads. While their skills overlap in digital marketing fundamentals, each role requires channel-specific expertise.

What are the most commonly searched types of Paid Social jobs in California?

The most popular types of Paid Social jobs in California are:

What are popular job titles related to Paid Social Associate jobs in California?

For Paid Social Associate jobs in California, the most frequently searched job titles are:

What job categories do people searching Paid Social Associate jobs in California look for?

The top searched job categories for Paid Social Associate jobs in California are:

What cities in California are hiring for Paid Social Associate jobs?

Cities in California with the most Paid Social Associate job openings:

Infographic showing various Paid Social Associate job openings in California as of August 2026, with employment types broken down into 1% As Needed, 74% Full Time, 23% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $43,582 per year, or $21 per hour.

Paid Social Associate Director

twentysix

El Segundo, CA • On-site

$120 - $180/hr

Other

Posted 9 days ago


Key responsibilities

  • Provide day-to-day oversight, quality control, and management of paid social accounts, ensuring strategy, execution, and reporting meet standards.

  • Coach and guide account managers and junior team members on platform execution, campaign strategy, testing, reporting, and client communication.

  • Manage a small portfolio of enterprise-level clients directly, serving as a senior strategic partner and handling complex client needs.


Job description

You Will Be

Providing day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote's standards

Coaching and guiding account managers and other junior team members in real time on platform execution, campaign strategy, testing, reporting, and client communication.

Managing a small book of enterprise-level clients directly, serving as a senior strategic partner and staying close to the evolving paid social landscape

Staying hands-on in advertising platforms and stepping in “on the keys” to audit, troubleshoot, launch, optimize, or stabilize campaigns when accounts need it

Overseeing the onboarding of new accounts, ensuring a smooth ramp-up and account setup within junior team members' books of business

Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting strategy, and strengthening relationships

Developing a full-funnel paid social point of view across awareness, consideration, conversion, retention, and creative testing, and translating it into practical guidance for account teams

Partnering with paid search, client strategy, creative, analytics, and programmatic teams to ensure paid social strategy is integrated into broader media planning as Wpromote's paid media offering evolves

Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, and adoption of AI-enabled tools and workflows across the department

Maintaining and refining knowledge management infrastructure — training materials, onboarding resources, and process documentation for the paid social team

Leading social-related trainings and internal discussions, and participating in internal or public speaking opportunities

Identifying critical client or account issues and escalating them to Directors or other leadership in a timely, solutions-oriented way

Assisting the sales team on audits, decks, and pitches for prospective clients

You Must Have

4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environment

Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit and/or X

Both performance marketing and brand planning experience

Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing

Experience coaching, training, or informally mentoring junior team members on account strategy and execution.

Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar

Experience creating paid social customer acquisition campaigns across a diverse range of clients and verticals (ecommerce/retail and lead gen preferred)

Excellent oral, written, presentation, and interpersonal skills, with the ability to identify and respond to situations quickly

Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools

Bachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience

Nice To Have

Experience with Smartly, Sprinklr or other AI-enabled advertising, automation, reporting, or ad operations tools

Working knowledge of paid search and how paid social fits within broader cross-channel media planning

Familiarity with additional media channels such as programmatic, retail media, influencer, lifecycle/email, or SEO

Working knowledge of advanced measurement approaches such as incrementality testing, brand lift, or conversion lift

Experience contributing to new business pitches, strategic audits, or account growth planning

Prior agency experience in an AOR-style model or with integrated, cross-functional client teams

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