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Paid Search Marketing Jobs (NOW HIRING)

Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...

Company Description Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in ...

TheOvativeGroup Manager, Paid Search (SEM) position is an opportunity for an experienced candidate to take the next step in a leadership role at a fast-growing company that has the highest standards ...

We are seeking a talented Associate Director of Paid Search (SEM) or a strong Manager to join our growing team. We were recently named to Inc. Magazine's list of Best Workplaces. Therefore, this is a ...

Who You Will Be Working With At PMG, our Paid Search Marketing (SEM) team is a group of forward-thinking problem solvers who thrive on crafting impactful campaigns that deliver measurable results. We ...

About the Role Okta is seeking a highly analytical and forward-thinking Global Paid Search Marketing Manager with exceptional Martech integration skills to join our Global Digital Acquisition Team.

Manager, Paid Search

New York, NY · On-site

$60K - $140K/yr

Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis. * Monitor, track and evaluate campaign performance ...

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in ... Manage and optimize Affiliate partners and Paid Search campaigns across platforms like Impact ...

Develop scalable SEO and paid search programs that can be efficiently implemented across hundreds ... Required Qualifications 5+ years of SEO and SEM experience with proven results. 2+ years managing ...

Search Marketing Manager Who are we and what do we do?    Edible Brands ® was launched in ... Manage and optimize Affiliate partners and Paid Search campaigns across platforms like Impact ...

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Paid Search Marketing information

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How much do paid search marketing jobs pay per year?

As of Aug 30, 2026, the average yearly pay for paid search marketing in the United States is $68,999.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $70,000.00 per year, depending on experience, location, and employer.

What is paid search marketing?

Paid search marketing is a form of digital advertising where businesses pay to have their ads displayed prominently on search engine results pages (SERPs) when users enter relevant keywords. This approach, often referred to as pay-per-click (PPC) advertising, allows companies to target specific audiences and drive traffic to their websites. Platforms like Google Ads and Bing Ads are commonly used for paid search marketing, offering tools to manage campaigns, set budgets, and measure performance. The goal is to increase visibility, generate leads, and achieve measurable returns on investment.

What are some common challenges faced by paid search marketing professionals, and how can they be addressed?

Paid Search Marketing professionals often encounter challenges such as managing multiple campaigns across different platforms, keeping up with frequent algorithm changes, and balancing budget constraints with performance goals. To address these, it's important to stay updated with industry trends, use automation tools for efficiency, and regularly analyze campaign data to make informed optimizations. Collaborating closely with analytics and creative teams can also help ensure campaigns remain effective and aligned with broader marketing objectives.

What are the key skills and qualifications needed to thrive as a paid search marketing specialist, and why are they important?

To thrive as a Paid Search Marketing Specialist, you need expertise in PPC campaign management, data analysis, keyword research, and a solid understanding of digital marketing principles, often supported by a relevant degree or Google Ads certification. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and bid management platforms is typically required. Strong analytical thinking, attention to detail, and effective communication skills help you optimize campaigns and collaborate with clients or teams. These competencies are crucial for maximizing ROI, driving targeted traffic, and achieving business goals in a competitive digital landscape.

What is the difference between Paid Search Marketing vs PPC Specialist?

AspectPaid Search MarketingPPC Specialist
CredentialsCertifications like Google Ads Certification, relevant marketing degreesSame certifications, often with specialized PPC training
Work EnvironmentDigital marketing agencies, in-house marketing teams, freelanceSame environments, focused on campaign management
Industry UsageUsed across various industries for online advertisingPrimarily in digital marketing and advertising sectors
Search & Comparison IntentUnderstanding roles, responsibilities, and skillsSimilar, focusing on campaign execution and optimization

Paid Search Marketing and PPC Specialist roles overlap significantly, both requiring certifications like Google Ads and working in digital marketing environments. The main difference lies in scope: Paid Search Marketing often refers to the broader strategy, while PPC Specialist focuses on executing and optimizing pay-per-click campaigns.

Is paid search marketing a good career?

Paid search marketing is a viable career that involves managing online advertising campaigns using platforms like Google Ads and Bing Ads. It requires skills in data analysis, keyword research, and ad optimization, and offers opportunities for growth in digital marketing teams. The field is expected to grow as businesses increase their online advertising efforts.
More about Paid Search Marketing jobs

What cities are hiring for Paid Search Marketing jobs?

Cities with the most Paid Search Marketing job openings:

What states have the most Paid Search Marketing jobs?

States with the most job openings for Paid Search Marketing jobs include:

Infographic showing various Paid Search Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $68,999 per year, or $33.2 per hour.

Manager, Paid Search (SEM)

Manhattan, NY

Sosemo
Marketing • 11 - 50 employees

$82K - $95K/yr

Full-time

Re-posted 3 days ago


Job description

Company Description

Sosemo is a strategic media planning and digital marketing agency known for performance across Search (SEO/SEM), Paid Social, and Programmatic, with deep experience in pharmaceutical and consumer brand marketing. Our goal is to be at the forefront of AI as it continues to integrate with traditional search platforms, guiding brands to maintain visibility and optimize their performance. As AI becomes deeply integrated with traditional search platforms, our agency is focused on helping brands navigate this dynamic space to maintain visibility, optimize performance, and stay competitive. 

Search is changing fast-AI is reshaping how people discover information and how ad platforms optimize and deliver results. We're investing significantly in AI-enabled marketing workflows so our teams can move faster, uncover better insights, and drive stronger outcomes for clients.

Job Description

We're hiring a Manager, Paid Search (SEM) to lead paid search strategy and execution while helping scale how we use AI to improve performance, efficiency, and decision-making. The ideal candidate will have exceptional problem solving and client management skills, a firm grasp on marketing fundamentals, prior team management experience, a proven track record of success with relationship building, and be an expert in paid search marketing with working knowledge of paid social and other media.

You'll manage a small team, own client relationships, and deliver best-in-class SEM programs-while also building and refining AI-driven workflows (prompts, automations, and agent-assisted processes) that make the whole team better. You'll be tasked with leveraging AI for all job duties, while also providing human oversight to ensure best in-class strategic direction of campaigns. We will measure success based on client outcomes as well as AI efficiency. You will be expected to pro-actively train and educate team members and clients on the evolution of AI as it pertains to search marketing.

Along with a competitive salary (salary range: $82,500 - $95,000) and benefits, you'll work with a team that values ownership, innovation, and practical AI adoption that improves real outcomes.

Duties & Responsibilities

  • Lead SEM strategy across multiple accounts, ensuring strong performance and client satisfaction
  • Assist with proposal development for new and existing clients
  • Proactively form and evolve a unique POV with regards to how and where search marketing is evolving, and continuously update clients and colleagues
  • Seeks out new opportunities for paid media within AI, with the focus on Search Marketing
  • Proactively develop, organize, and continuously improve AI prompts/projects/agents for analysis, QA, reporting, and optimization workflows
  • Use AI agents and automations to speed up routine work (e.g., query analysis, ad copy variations, insights generation, anomaly detection)
  • Provide feedback to improve AI tools/agents and help standardize best practices across the team
  • Stay current on AI + search trends (platform updates, SERP changes, and how AI impacts paid performance and measurement)
  • Conduct keyword research, social listening, analysis/insights/recommendations
  • Conduct inventory assessments and development budget allocation recommendations
  • Build and structure campaigns, develop ads, and manage ongoing optimizations (bidding, budgets, audiences, creative testing)
  • Deliver monthly/quarterly reporting with clear insights, impact, and next-step recommendations
  • Participate in PRC reviews for pharmaceutical clients
  • Work with Operations/Project Management to manage timelines and confirm that all work is delivered in a timely manner levering status reports, hours tracking and project management software
  • Help ensure the team follows the Sosemo Approach for consistent quality and results
  • Manage clients and ensure satisfaction
  • Structure and setup campaigns
  • Paid search campaign management
  • Develop and optimize ads
  • Help refine processes and develop new services as the agency expands
  • Manage paid media campaigns
  • Demonstrates value against all initiatives by providing monthly/quarterly metrics reports
  • Research and keep up on industry trends
  • Assist with strategy development and team management
  • Develop new marketing services and refine processes
Qualifications
  • 4-year college degree in marketing, computer science, or related field
  • 3-5 years of experience managing paid search campaigns
  • Must have Fortune 500 or prior big agency experience
  • Must have mastery of in-platform AI tools, with the focus on Search Marketing
  • Must be able to demonstrate how they have been able to train LLMs to analyze data, generate insights, charts, content, and presentations based on internal IP
  • Demonstrated ability to create effective prompts for business use cases (analysis, reporting, workflows, QA)
  • Track record of using AI tools to automate, augment, or improve marketing work
  • Passion for digital marketing and entrepreneurship
  • Must have strong analytical and problem-solving skills
  • Must have strong verbal and written communication skills
  • Must have strong presentation skills (Virtually & In-Person)
  • Ability to manage and prioritize multiple projects simultaneously
  • Must be able to make decisions in a fast-paced environment
  • Must be highly detail-oriented
  • Must have basic knowledge of web technologies
  • Must have working knowledge of social networking sites, search engines and app stores
  • Must have expert knowledge of paid search engine marketing
  • Must have working knowledge of paid social
  • Must have stellar team cooperation and training skills (ie. Handling questions from jr. colleagues, troubleshooting, communicating clearly with manager(s)) 
  • Must have leadership qualities
  • Must have the ability and desire to train and develop talent
  • Prior pharmaceutical marketing experience a plus
  • 1 year of prior team management experience is a plus
Additional Information

Note: This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Performs other duties (or functions) as assigned.

All your information will be kept confidential according to EEO guidelines.